Revue was launched in 2015 and bought by Twitter in 2021. It is essentially Twitter’s version of Substack.
Revue is an email newsletter service run through your Twitter profile, with the option of charging to receive your newsletters. Twitter keeps 5% of the revenue, and you get the rest. You can import an audience list, and keep your audience list when you leave.
The main advantage of Revue is being able to add a subscriber button to your Twitter profile. This is helpful as it is such a prominent placement, especially for larger Twitter accounts.
It is also helpful for Revue to be directly on Twitter, as when you subscribe the platform already knows your email address so you don’t need to fill in any forms (just click a button). This will increase subscribe rates by removing friction. It should be noted that you can change the email address you want to subscribe with if you like.
You can also read a sample issue of the newsletter before you commit to it, which is a really great feature.