A quartile is a statistical term that means the quarter in which something statistically resides. For example, if your ad performance was in the bottom quartile, it would mean that it was in the bottom 25% of ad performances.
Glossary Index
A quartile is a statistical term that means the quarter in which something statistically resides. For example, if your ad performance was in the bottom quartile, it would mean that it was in the bottom 25% of ad performances.
Glossary Index