Definition: Quality Raters Guidelines [QRG]

A guide provided to Google’s army of Search Quality Raters. Search Quality Raters are tasked with reviewing Google search results to see if they are working as Google intends them to. The Quality Raters Guidelines is what these Search Quality Raters use to make these judgements.

The QRG, while not an SEO guide, reveals insights into Google’s thinking about search which has led to many SEOs scrutinising even the smallest changes or updates in them.

Glossary Index