Qualitative means the qualities of something that cannot be measured. For example, if you think that one ad looks better than another you could say it is qualitatively better, as your opinion cannot be numerically measured.
Glossary Index
Qualitative means the qualities of something that cannot be measured. For example, if you think that one ad looks better than another you could say it is qualitatively better, as your opinion cannot be numerically measured.
Glossary Index