Definition: Product List

A place where products are listed, such as in search results, category pages, sales pages etc. Examining the performance of product lists can be an incredibly effective way of boosting sales.

For example, if an item has a very high CTR on a product list, but is quite far down the list, then it might make sense to move it higher up, as the more people who see that product the more people who are likely to click on it.

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