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Definition: Post-Impression Conversion

June 7, 2017 in Conversion Rate Optimisation / Digital Marketing Analytics / Display Advertising / Paid Search / Social Media Advertising by Justin Driskill (updated on October 5, 2021)

A Post-Impression Conversion or PI Conversion is when a user buys a product after seeing an advert for it – the purchase does not have to happen immediately, only within the Post-Impression Window. This is used for CPA campaigns only.

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About Justin Driskill

Justin is the Editor of The Online Advertising Guide, a Senior Digital Marketer at the homelessness charity Crisis UK, and an ex-Trustee of CharityComms. Follow Justin on Twitter or LinkedIn.