The Post Click Window, or PC Window, is the amount of time after a user has clicked on an ad and bought the product advertised, that the website the ad was on will still get paid for that conversion if they are being paid on a CPA basis. The advertiser will decide the length of the Post-Click Window.
Glossary IndexDefinition: Post-Click Window
in Conversion Rate Optimisation / Digital Marketing Analytics / Display Advertising / Email Marketing / Paid Search / Social Media Advertising by Justin Driskill (updated on )