Definition: Phrase Match

When targeting keywords in Google Ads for paid search, phrase match means inputting the keywords with quotation marks around them (eg “free soap”).

By doing this, not only is the keyword itself targeted in Google Search (eg free soap) but if the keyword appears in a sentence then it is still targeted (eg where can I find free soap near me?). The only rule for this is that the words within the quotation marks have to appear in the specified order.

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