A Performance Network focuses on providing masses of inventory (sometimes anonymously) with the promise of being able to optimise individual campaigns to the sites which are working best for them.
7 Things To Know About Performance Networks
- Sometimes you just need results from your ads, no matter where they are served.
- The opposite of a brand network. Your brand won’t gain any value for running on a performance network, but your ads will get you what you pay for.
- Performance Networks are often “blind networks” – which means that they won’t tell you which sites your ads are running on (even if you ask nicely). Sometimes, they don’t actually know themselves.
- It makes a lot of sense to run a performance network as your backup ads. Let a brand network sell whatever they can for as much as they can, and then let a performance network mop up the rest.
- If you run Performance Network ads on your site, prepare yourself for some terrible ads. By selling your inventory for cheap they might boost your fill rate, but that comes at a cost.
- AdSense is essentially a performance network.
- You get what you pay for – cheap clicks or leads will generally not lead to good customers. This is why you should generally buy conversions from performance networks (but nothing else).
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