Also known as a page view, a page impression is a digital marketing metric that counts each time a webpage’s code is loaded. A page impression is different from an ad impression, as ad impressions count each ad being loaded (and there can be many ads on a single webpage).
The difference between ad impressions and page impressions is a prime example in digital marketing of things that seem simple but are easily (and commonly) confused.
What it looks like: Page Impressions vs Ad Impressions
To help explain the difference, this infographic shows why page impressions and ad impressions are different.
The word “impression” when used alone almost always refers to an ad impression rather than a page impression. If you are unsure, ask for clarification!
Other names for Page Impression (synonyms)