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Definition: Overdelivery

June 7, 2017  in Digital Marketing Analytics by Justin Driskill (updated on October 7, 2021)

When an ad delivers too many impressions/clicks/conversions etc.

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About Justin Driskill

Justin is the Editor of The Online Advertising Guide, a Senior Digital Marketer at the homelessness charity Crisis UK, and an ex-Trustee of CharityComms. Follow Justin on Twitter or LinkedIn.
View all posts by Justin Driskill →

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