Definition: Middle of Funnel [MoFu]

In digital marketing MoFu means “Middle of Funnel” and refers to content that draws people deeper into a website by demonstrating its value.

The funnel in question is the marketing funnel and is the journey people take from entering a website to undertaking an action (such as making a purchase).

MoFu or Middle of Funnel in this sense refers to things like webinars, testimonials, or reviews. Basically, any content that helps people make an informed judgement about your site – and which ideally demonstrates your the site knows what it is talking about. The overall goal is to demonstrate the value of your site.


Marketing Funnel Infographic

Marketing Funnel InfographicClick to enlarge

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