Definition: LTV [Lifetime Value]


LTV (often called Customer Lifetime Value – CLTV or CLV) is an attempt at predicting the amount of profit that can be expected over the entire relationship with a user. The “lifetime” in this metric does not refer to the lifespan of a human,rather the full length of time that a person interacts with a business.

For example,if people were only expected to visit a website twice,then their LTV would only be calculated based on what people spend on the site during two visits.

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