Often referred to as LALs, a lookalike audience is a targetable audience that Facebook generates of people who have similar qualities to a chosen group (eg people who made a purchase in the past 60 days).
Glossary Index
Often referred to as LALs, a lookalike audience is a targetable audience that Facebook generates of people who have similar qualities to a chosen group (eg people who made a purchase in the past 60 days).
Glossary Index