Definition: LinkedIn [LI]

LinkedIn is a social network founded in 2003, now owned by Microsoft. It focuses on connecting work colleagues as opposed to friends (such as on Facebook) or people with shared interests (such as on Twitter).

If you’re looking for a new job, the first point of call is often to update your LinkedIn profile with your latest CV.


Technical Information

  • Linkedin refers to posts as updates.
  • LinkedIn counts engagements as reactions, comments, shares, link clicks, and follows.
  • LinkedIn counts impressions only when an update is over 50% visible (ie on-screen) for over 300 milliseconds.


7 Ideas & Facts About LinkedIn

  1. LinkedIn has around 300 million monthly active users, but they only spend 17 minutes per month on the site each on average.
  2. Almost 40% of users pay for LinkedIn premium, making it much less reliant on advertising revenue than other social networks.
  3. After the USA – India, Brazil, Great Britain and Canada have the highest number of Linkedin users.
  4. Users are 20x more likely to share videos than other forms of content on LinkedIn (although 80% of users watch with the sound off).
  5. 94% of B2B marketers use LinkedIn for Content Marketing, and 80% of B2B leads come from LinkedIn.
  6. Only around 0.5% (3 million users) out of LinkedIn’s 600 million registered users post weekly or more.
  7. 41% of millionaires use LinkedIn, and 90 million LinkedIn users are senior-level influencers (63 million are in decision making positions).



LinkedIn Definition

Glossary Index