Definition: Link Exchange

When two or more websites put each others’ links on their pages in order to artificially improve their SEO.

This is a black hat SEO tactic (ie it goes against Google’s guidelines). Websites which do this will have their ranking penalised when caught.


In case you Googled it to check, no The Online Advertising Guide does not do Link Exchanges, or Link Insertions (nor sell links or posts).

Glossary Index