Definition: Likes

A “Like” is a social media term, meaning when a user clicks a button to show they like or approve of something. As this is now a prevalent form of positive feedback on the internet, its meaning has been watered down somewhat and is often used to express any sort of positive feelings towards the post or item that the like button is attached to.

For social media marketers, getting likes on posts is the usual manner of demonstrating success, along with engagements and reach.

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