Definition: Landing Page

 in Conversion Rate Optimisation / Digital Marketing Analytics / Display Advertising / Email Marketing / Paid Search / SEO / Social Media / Social Media Advertising / Web Design by (updated on )

The page where a person enters a website (ie the page they “land on”). In online advertising, the URL which an ad directs to is the landing page.

Optimising landing pages is a vital part of conversion rate optimisation.

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