The page where a person enters a website (ie the page they “land on”). In online advertising, the URL which an ad directs to is the landing page.
Optimising landing pages is a vital part of conversion rate optimisation.
Glossary IndexThe page where a person enters a website (ie the page they “land on”). In online advertising, the URL which an ad directs to is the landing page.
Optimising landing pages is a vital part of conversion rate optimisation.
Glossary Index