The page where a person enters a website (ie the page they “land on”). In online advertising, the URL which an ad directs to is the landing page.
Optimising landing pages is a vital part of conversion rate optimisation.
Glossary IndexDefinition: Landing Page
in Conversion Rate Optimisation / Digital Marketing Analytics / Display Advertising / Email Marketing / Paid Search / SEO / Social Media / Social Media Advertising / Web Design by Justin Driskill (updated on )