In Digital Marketing, K-Weight refers to the size of an ad or piece of content in kB (kiloBytes).
7 Things To Know About K-Weights
- The ‘heavier’ a piece of content is, the slower it will load. That’s why k-weight is such an important consideration for any sort of digital design work.
- Ad networks and websites limit the k-weight of ads they allow. This limit will be documented in their ad specs – *always* read it before designing your ads.
- Energuide.be estimates that the total energy used for a 1MB email emits about 20g of CO2. This means that lower K-Weights are also good for the environment!
- The K-Weight limit of ads is broken down into two parts: 1. Initial Load – how much can be loaded immediately (usually 200kB); 2. Sub Load – how much can be loaded after the rest of the webpage (usually around 500kB)
- According to httparchive, webpages averaged around 500KB in July 2011 but have ballooned to around 2MB by July 2019.
- A favicon should weigh no more than 300 bytes ideally.
- According to Cloudflare, conversion rates increase by around 0.5% for every 1 second faster a page loads. Lower K-Weights can increase revenue!