IO [Insertion Order]

An IO is an Insertion Order which in online advertising is the contract which provides the specifics of an advertising deal. It usually includes the ad pricing model, the ad rate, the amount to be delivered and the time frame (it can also include many more specifics, like times of day, frequency caps, which parts of the websites to be used etc).

Author: Justin Driskill

Justin is the founder of The Online Advertising Guide and a freelance Digital Projects Manager.

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