Inventory Management is the process of making sure all ads booked are able to deliver, by moving ad campaigns around.
It also covers maximising revenue from a set of inventory, which can also be called Yield Management.
Glossary Index
Inventory Management is the process of making sure all ads booked are able to deliver, by moving ad campaigns around.
It also covers maximising revenue from a set of inventory, which can also be called Yield Management.
Glossary Index