7 Things To Know About Inbound Links
- Inbound Links are *still* one of the most important SEO factors. Every site should have an inbound strategy, even if it’s just guest posting.
- Backlinks are inbound links, but inbound links *aren’t necessarily* backlinks (as backlinks must be from another site, but inbound links just need to be from another webpage).
- Websites can add a “no-follow” attribute to outbound links to show that they don’t endorse the site they are linking to. For the webpage linked to, these inbound links have no direct SEO effect.
- Not all inbound links are created equal. If popular and relevant pages link to your webpage then that’s a huge win! If unpopular/irrelevant pages link to you then … meh
- You can find which sites link to your pages in Google Search Console by:1. Clicking on “Links” in the left-hand menu
2. Clicking on “More” under “Top Linked Pages”
3. Selecting a page
- Reciprocal links are a bad idea. Exchanging an inbound link on someone else’s site for one on your site will NOT improve your SEO (Google watches for this and penalises sites that do it).
- The difference between inbound links and outbound links is that if you are looking at a specific page, links to that page are inbound links, and links on that page going elsewhere are outbound links.