An inbound link is a link that leads to your webpage. In SEO it is important to have lots of inbound links from good quality sites in order to get search engines to list you higher in their results.
7 Things To Know About Inbound Links
- Inbound Links are *still* one of the most important SEO factors. Every site should have an inbound strategy, even if it’s just guest posting.
- Backlinks are inbound links, but inbound links *aren’t necessarily* backlinks (as backlinks must be from another site, but inbound links just need to be from another webpage).
- Websites can add a “no-follow” attribute to outbound links to show that they don’t endorse the site they are linking to. For the webpage linked to, these inbound links have no direct SEO effect.
- Not all inbound links are created equal. If popular and relevant pages link to your webpage then that’s a huge win! If unpopular/irrelevant pages link to you then … meh
- You can find which sites link to your pages in Google Search Console by:1. Clicking on “Links” in the left-hand menu
2. Clicking on “More” under “Top Linked Pages”
3. Selecting a page
- Reciprocal links are a bad idea. Exchanging an inbound link on someone else’s site for one on your site will NOT improve your SEO (Google watches for this and penalises sites that do it).
- The difference between inbound links and outbound links is that if you are looking at a specific page, links to that page are inbound links, and links on that page going elsewhere are outbound links.