Definition: Inactive Subscriber

In email marketing, the term ‘Inactive Subscriber’ refers to someone who has chosen to continue to subscribe to your content but isn’t opening, clicking or interacting with it further.

If you have a lot of inactive subscribers it can mean that your content isn’t quite interesting enough to your consumers or it may just be time to tempt them back through a re-engagement campaign specifically tailored to get them excited about your brand again.

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