Formerly known as Google AdWords (the name changed in 2018). Google Ads is one of the largest online advertising platforms out there. While it is mainly known for Paid Search, Google Ads covers:
- Paid Search advertising on Google Search (and their search partners)
- Display Advertising through the Google Display Network (which includes AdSense)
- Video Advertising through YouTube
- Shopping Ads through Google Merchant Centre
It is both very easy to use and has very advanced options, making it one of the most important ad platforms for digital marketers to learn (Google has some great free courses to help you).
Most Non-Profits can apply for a $10,000 per month Ad Grant from Google to use on Google Search. Glossary Index