Definition: Golden Questions

“Golden Questions” are a set of questions that tell you more than just the answers.

These are used in marketing to help segment audiences. This means interviewing people and finding answers that are common to your target market.

For example, if you found out that people who are likely to buy expensive TVs generally say they like marmalade, you could ask people about marmalade in order to quickly find customers for your TVs.

Glossary Index