Gated content refers to any webpages which require something before you are allowed to use it. For adult content, there may be an age-gate where users are required to enter their date of birth before being allowed content, or for subscription services a user might have to log in and be paid up to gain access.
7 Things To Know About Gated Content
- Gated Content is content that isn’t intended for everyone – whether because it is valuable or sensitive.
- There are 3 main types of paywall:
- Hard: 1-2 free articles per month, then you pay
- Metered: 10-20 free articles per month, then you pay
- Freemium: Some articles are free, some aren’t
- You should only really gate middle of funnel content such as eBooks, research, webinars etc. Top of funnel content needs to draw people in, & the bottom of your funnel still needs to sell
- Just because someone registered with you to access your Gated Content, doesn’t mean they have given you any other permissions with regards to their data. Don’t email without permission.
- New privacy regulations mean that you can’t restrict access to content in return for allowing cookies.
- Paywalls are mainly used by news websites. According to AdMonsters, in 2020 over 76% of US digital news publishers have a paywall model in place.
- Paywalls which are easy to circumvent are referred to as leaky or porous paywalls.
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