Definition: GA4 [Google Analytics 4]

Google Analytics 4. This was previously known as Web + App but is now intended as a replacement of Universal Analytics which is the most commonly used version currently.

Despite the switchover to GA4 that was planned for 2021, takeup has not been widespread due to numerous problems with the new interface and Google are still advising people to run both the old and the new version side by side at the moment.

Glossary Index