When the winner of an auction pays the amount they bid. This earns the most for ad platforms (and publishers) and encourages advertisers to optimise their bids.
Google moved its online advertising to this system in 2021.
Glossary Index
When the winner of an auction pays the amount they bid. This earns the most for ad platforms (and publishers) and encourages advertisers to optimise their bids.
Google moved its online advertising to this system in 2021.
Glossary Index