In Google Ads, ECPC stands for Enhanced Cost Per Click and is a setting where clicks are targeted, but clicks that are likely to gain conversions are given priority.
It is a kind of halfway option between CPC and CPA advertising.
Glossary Index
In Google Ads, ECPC stands for Enhanced Cost Per Click and is a setting where clicks are targeted, but clicks that are likely to gain conversions are given priority.
It is a kind of halfway option between CPC and CPA advertising.
Glossary Index