A DSP (or Demand Side Platform) is a type of RTB Ad Network in which Ad Agencies input how much they want to pay for an ad campaign, and then publishers come and bid to get the business.
Glossary Index
A DSP (or Demand Side Platform) is a type of RTB Ad Network in which Ad Agencies input how much they want to pay for an ad campaign, and then publishers come and bid to get the business.
Glossary Index