Definition: Digital Marketing

What is Digital Marketing?

Digital Marketing simply means any type of marketing which is done online. It is a rough grouping of channels that started because when the internet was new, a more technically savvy type of marketer was needed to get things working online. The term persists because digital marketing is still not quite the same as marketing in general.

Let me explain. Digital marketing is a subset of marketing, and marketers should all have digital in their mix at this point. But being a digital marketer is a specialism.

Marketing is about convincing people to do something. Digital marketing is also about convincing people, but it has a much stronger focus on how a message is delivered than marketing in general. This is because algorithms and settings within platforms are a much bigger part of how digital marketing works.

The medium used for marketing has always been important of course, it’s just never been so complex before.

I’ll put it this way – a great marketer can craft a great message that will convince anyone of anything. A great digital marketer can take a mediocre message and make it compete with that great message.


Types of Digital Marketing

Please note, this is an incomplete list. Partially because digital marketing keeps growing and changing, and partially because marketers in general like making up new words for old things!

If there is anything missing from this list, feel free to get in touch and tell me

  • Affiliate Marketing
  • Analytics
  • Behavioural Targeting
  • Branding
  • Cause Marketing
  • Charity Comms
  • Content Marketing
  • Conversion Rate Optimisation (CRO)
  • Digital PR
  • Display Advertising
  • eCommerce
  • Email Marketing
  • Inbound Marketing
  • Influencer Marketing
  • Lead Generation
  • Local SEO
  • Mobile Marketing
  • Native Advertising
  • Paid Search
  • Paid Social
  • Podcast Advertising
  • SEO
  • Social Media Marketing (SMM)
  • Social Media Optimisation (SMO)
  • User Experience (UX)
  • Video Advertising
  • Viral Marketing
  • Web Design
Glossary Index