Definition: Detractors

Detractors is a term used when calculating Net Promoter Score.

It refers to people who have been asked “on a scale of 1-10, how likely are you to recommend a product (with 10 being the highest)” and have scored 0-6.

These people are referred to as detractors, as they are likely to tell other people about how bad they think the product or service is.

Glossary Index