Definition: CSAI [Client Side Ad Insertion]

 in Acronym Finder / Display Advertising / Video Advertising by (updated on )

CSAI is when a streaming device (such as a smart TV, gaming console, or streaming USB stick) inserts an ad into a TV show.

This only happens on ad-supported streaming channels. This form of ad insertion (where it happens on the device) is susceptible to ad blockers.

 

Summary

A blue image defining "CSAI (Client-Side Ad Insertion)" as "When a streaming device (eg a smart TV or gaming console) inserts an ad into an ad-supported streaming channel (eg Hulu). This form of ad insertion (where it happens on the device) is susceptible to ad blockers."

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