Definition: Cost Per ResultJuly 16, 2021 in Digital Marketing Analytics / Social Media Advertising by Justin Driskill (updated on November 12, 2021)Facebooks version of CPA, which also includes any goal of a campaign.By making it a goal-neutral metric, it means users can look at it in Facebook Ads and see how much their CPC, CPL etc is, all in one column. Glossary Index