Facebooks version of CPA, which also includes any goal of a campaign.
By making it a goal-neutral metric, it means users can look at it in Facebook Ads and see how much their CPC, CPL etc is, all in one column.
Glossary IndexFacebooks version of CPA, which also includes any goal of a campaign.
By making it a goal-neutral metric, it means users can look at it in Facebook Ads and see how much their CPC, CPL etc is, all in one column.
Glossary Index