Definition: COPE [Create Once, Publish Everywhere]

COPE is an acronym that stands for Create Once, Publish Everywhere.

It is a strategy to increase the value of content creation by focusing on distributing the content in many different forms. For example, if the content created is a great infographic then:

  • a blog post could be made explaining it
  • it could be posted on social media (possibly in small snippets)
  • it could be sent to an email list
  • the content could be turned into a video version.

By focusing on multi-channel distribution you can massively increase the value of creating new content.

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