COPE is an acronym that stands for Create Once, Publish Everywhere.
It is a strategy to increase the value of content creation by focusing on distributing the content in many different forms. For example, if the content created is a great infographic then:
- a blog post could be made explaining it
- it could be posted on social media (possibly in small snippets)
- it could be sent to an email list
- the content could be turned into a video version.
By focusing on multi-channel distribution you can massively increase the value of creating new content.Glossary Index