Conversion Pixel

A conversion pixel is a piece of code generated by an ad server which the a website/ad network gives to the advertiser to place on their confirmation page. It’s purpose is to allow the website/ad network to track sales which are generated by ads on the website, and optimise the ad campaign to generate more sales (typically only used in CPA campaigns).

Author: Justin Driskill

Justin is the founder of The Online Advertising Guide and a freelance Digital Projects Manager.

Back: Glossary Index