A national standard in the USA for sending emails, which legislates around SPAM emails and pornography. CAN-SPAM is an acronym that stands for Controlling the Assault of Non-Solicited Pornography and Marketing. It was introduced in 2003.
There are seven main requirements from the CAN-SPAM act:
- Don’t use false or misleading header information.
- Don’t use deceptive subject lines.
- Identify the message as an ad.
- Tell recipients where you’re located.
- Tell recipients how to opt-out of receiving future emails from you.
- Honour opt-out requests promptly.
- Monitor what others are doing on your behalf.
You can read more about this law from the FTC here.Glossary Index