Definition: CAN-SPAM

A national standard in the USA for sending emails, which legislates around SPAM emails and pornography. CAN-SPAM is an acronym that stands for Controlling the Assault of Non-Solicited Pornography and Marketing. It was introduced in 2003.

There are seven main requirements from the CAN-SPAM act:

  1. Don’t use false or misleading header information.
  2. Don’t use deceptive subject lines.
  3. Identify the message as an ad.
  4. Tell recipients where you’re located.
  5. Tell recipients how to opt-out of receiving future emails from you.
  6. Honour opt-out requests promptly.
  7. Monitor what others are doing on your behalf.

You can read more about this law from the FTC here.

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