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Definition: BTL

June 7, 2017  in Acronym Finder by Justin Driskill (updated on July 27, 2017)

Below the Line (or BTL) refers to unconventional marketing, which in online advertising could refer to native advertising for example.

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About Justin Driskill

Justin is the Editor of The Online Advertising Guide, a Senior Digital Marketer at the homelessness charity Crisis UK, and an ex-Trustee of CharityComms. Follow Justin on Twitter or LinkedIn.
View all posts by Justin Driskill →

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