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Definition: Broken Ad Call

June 7, 2017  in Display Advertising / Martech by Justin Driskill (updated on November 15, 2021)

A broken ad call is when an ad tag fails to retrieve an ad, and so nothing is shown on screen.

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About Justin Driskill

Justin is the Editor of The Online Advertising Guide, a Senior Digital Marketer at the homelessness charity Crisis UK, and an ex-Trustee of CharityComms. Follow Justin on Twitter or LinkedIn.
View all posts by Justin Driskill →

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