Definition: Bounce


The term bounce is used in digital marketing is used in both Websites Analytics and in Email Marketing.

 

Bounce Definition For Websites

A bounce is when a user visits a webpage, doesn’t do anything that can be measured (click on anything for example) and then leaves.

It’s not necessarily a negative thing. For example, if a webpage is only intended to provide information and that information is at the top of the page then a bounce is actually the desired behaviour of users.

 

Bounce Definition for Email Marketing

A bounce occurs when an email cannot be delivered and is returned to the sender (usually through an error email). There are two types of bounces:

Hard-bounce

Hard bounces refer to when the email address or the domain name don’t exist. They can also occur when the recipient’s email server has blocked delivery.

Soft-bounce

Soft bounces refer to what are usually temporary issues – the recipient email inbox is full, the email itself was too large etc.

Glossary Index