Bounce Definition For Websites
A bounce is when a user visits a webpage, doesn’t do anything that can be measured (click on anything for example) and then leaves.
It’s not necessarily a negative thing. For example, if a webpage is only intended to provide information and that information is at the top of the page then a bounce is actually the desired behaviour of users.
Bounce Definition for Email Marketing
A bounce occurs when an email cannot be delivered and is returned to the sender (usually through an error email). There are two types of bounces:
Soft bounces refer to what are usually temporary issues – the recipient email inbox is full, the email itself was too large etc.Glossary Index