Definition: Bounce

The term bounce is used in digital marketing is used in both Websites Analytics and in Email Marketing.


Bounce Definition For Websites

A bounce is when a user visits a webpage, doesn’t do anything that can be measured (click on anything for example) and then leaves.

It’s not necessarily a negative thing. For example, if a webpage is only intended to provide information and that information is at the top of the page then a bounce is actually the desired behaviour of users.


Bounce Definition for Email Marketing



Glossary Index