A journal-esque set of webpages. They are often written in a personal style and used to publicly chart the progress of life, ideas, skill-sets, knowledge or projects. Shortened from the word weblog, the name for every blog in existence (all together) is the Blogosphere. Blogs were originally used mainly by individuals as personal online journals, but are now a mainstay of companies marketing strategies, and are considered very effective.
Author: Justin Driskill
Justin is the founder of The Online Advertising Guide and a freelance Digital Projects Manager.