This is a term used to describe targeting based on data that is gathered on a user.
This can be as simple as age or gender as entered on a site in your login details, or just your recent web browsing habits.
Glossary IndexThis is a term used to describe targeting based on data that is gathered on a user.
This can be as simple as age or gender as entered on a site in your login details, or just your recent web browsing habits.
Glossary Index