Definition: Behavioural Segmentation

Behavioural Segmentation is the process of splitting people by their activity (or lack of it).

For example, you could create an “Audience” in Facebook Ad Manager of people who visited your profile page but hadn’t made a purchase in order to identify soft sales targets.

Or else you could segment your email marketing list to separate out people who never open your emails so that you could test out different subject lines on them.

Glossary Index