B2B stands for Business to Business and refers to a business whose customers are other businesses (such as office furniture suppliers for example). Selling to businesses (as opposed to consumers) is very different, and a whole different set of tactics and strategies are needed for this type of business.
7 Things To Know About B2B
- It is estimated that 72% of businesses primarily serve other businesses.
- B2B buyers are much more focused on ROI than B2C. Make sure you make your marketing include details about value for money where possible.
- According to DemandWave, over half of B2B marketers say that Email, Social Media, and Search (both Organic and Paid) drive leads for them. Try these channels first!
- 80% of B2B buyers will visit your website before making a purchase, and 60% of buyers will check you out on Social Media first. Make sure both are on point.
- The rules around emailing for B2B purposes are slightly different if you are emailing a generic address (eg firstname.lastname@example.org) as they don’t contain personal information.
- According to Blue Corona, over 80% of B2B buyers view 5 or more pieces of content during the purchasing process. More than 50% view 8+ pieces. Therefore make sure your content marketing is comprehensive.
- Know your target market. Create a buyer persona, and research your customers. Find out what they want, and give it to them!