The average (mean) amount earned per order (in revenue). This is a helpful metric to make topline calculations and forecasts for any eCommerce site. The equation is:
AOV = Total Revenue ÷ Number of Orders
Glossary IndexThe average (mean) amount earned per order (in revenue). This is a helpful metric to make topline calculations and forecasts for any eCommerce site. The equation is:
AOV = Total Revenue ÷ Number of Orders
Glossary Index