Definition: Ad Pricing Model

An ad pricing model is the way in which an advertiser pays for advertising, such as on a CPM, CPA, CPV, or CPC basis.

For example if an advertiser was looking to get people to simply visit their webpage, they would choose a CPC ad campaign – meaning they only pay for clicks on their ad. However if an advertiser wanted to drive sales, they would ideally choose a CPA campaign, where they would only pay if a sale was made after someone saw or clicked on an ad.


What it looks like

How Online Ads Generate Revenue

Glossary Index