An Ad Exchange is a type of RTB platform in which websites can both put their ads in to advertise themselves, as well as display ads from others.
It’s kind of a combination of an SSP and a DSP.
Glossary Index
An Ad Exchange is a type of RTB platform in which websites can both put their ads in to advertise themselves, as well as display ads from others.
It’s kind of a combination of an SSP and a DSP.
Glossary Index