Definition: Ad Bundle

An Ad Bundle is a popular advertising concept in Germany that refers to buying all ad units necessary at once to advertise on any ad screen.

This typically includes a 728×90, 160×600, 300×250 and a mobile banner (either a 300×50 or a 320×50).

By buying all these ad units together at once, an advertiser can advertise on sites whether they are viewed on Desktop, Tablet, or Mobile phone screens.

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