When someone adds something to their shopping cart on a website that sells things but then doesn’t complete the purchase.
It can be useful to track abandoned carts. This is because if there are a lot of them it might indicate:
- a problem with the checkout process
- that people are webrooming
- that people are looking for (and finding) the same product(s) at a lower price elsewhere
Many websites email shoppers who have abandoned a cart. However, this type of email is only allowed if the shopper has already logged in (and allowed this sort of email). Abandoned Cart Emails are generally exceptionally effective at driving conversions.Glossary Index