Online Advertising Glossary


Welcome to our Online Advertising Glossary. Use it to cut through the jargon (and keep ahead of the competition).

We’re constantly updating the glossary with basic definitions, as well as more in-depth explorations of digital marketing terms. However, if there is something you need to know about urgently (or if you think there is anything important missing), please get in touch to let us know at justin@theonlineadvertisingguide.com

Please note: The below contains terms related to digital marketing, as well as acronyms, abbreviations, and synonyms.

If you’re looking for something specific, we recommend you use the search box. You can also use the alphabetical or category filters to narrow your results.

 

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  • % Search Exits
    In Google Analytics Internal Search report, this is the percent of sessions where someone left...   Learn More >
  • % Search Refinements
    In Google Analytics Internal Search report, this is the percentage of searches where someone...   Learn More >
  • 2nd Order Link
    A 2nd Order Link is when you post something (on your blog, social media etc), then someone reads...   Learn More >
  • 3rd Party Cookies
    Commonly used for analytics and conversion tracking, these are cookies that are not created by...   Learn More >
  • 120x600
    What is a 120x600? The 120x600 ad unit is a now-defunct IAB standard ad unit historically...   Learn More >
  • 120x60
    What is a 120x60? The 120x60 ad unit is an IAB standard ad unit with dimensions of 120 pixels...   Learn More >
  • 125x125
    What is a 125x125? The 125x125 ad unit is a now-defunct IAB standard ad unit with the...   Learn More >
  • 160x600
    What is a 160x600? The 160x600 ad size is an IAB standard ad unit with dimensions of 160 pixels...   Learn More >
  • 300x50
    What is a 300x50? The 300x50 ad unit is an IAB Mobile standard ad unit with the dimensions of...   Learn More >
  • 300x600
    What is a 300x600? The 300x600 ad unit is an IAB standard ad unit with dimensions of 300 pixels...   Learn More >
  • 300x250
    An MPU is a display ad unit that is 300 pixels wide by 250 pixels tall. It is commonly called a...   Learn More >
  • 320x480
    What is a 320x480? The 320x480 ad unit is a mobile ad with dimensions of 320 pixels wide by 480...   Learn More >
  • 320x100
    What is a 320x100? The 320x100 ad unit is a top-performing AdSense ad size, which is...   Learn More >
  • 320x50
    What is a 320x50? The 320x50 ad unit is an IAB Mobile standard ad unit with the dimensions of...   Learn More >
  • 336x280
    What is a 336x280? The 336x280 is an ad unit that has been delisted by the IAB. It...   Learn More >
  • 468x60
    What is a 468x60? The 468x60 ad unit is a now-defunct IAB standard ad unit with the dimensions...   Learn More >
  • 728x90
    A leaderboard is a display ad unit that is 728 pixels wide by 90 pixels tall. It is commonly...   Learn More >
  • 970x90
    What is a Super Leaderboard? The 970x90 is an ad unit that is one of the IABs new ad portfolio...   Learn More >
  • 970x250
    What is a Billboard? The 970x250 is an ad unit which was listed as a Rising Star by the IAB. It...   Learn More >
  • A/B Testing
    A/B Testing (or split testing) is where you show two different variants of something (an ad or...   Learn More >
  • Abandoned Cart
    When someone adds something to their shopping cart on a website that sells things but then...   Learn More >
  • Abandoned Cart Email
    An Abandoned Cart Email is an email sent to people who started adding things to their shopping...   Learn More >
  • ABM
    Account-Based Marketing (ABM) is a highly-tailored marketing strategy that targets a specific...   Learn More >
  • Above The Fold
    What does Above The Fold mean? Above The Fold in online advertising (or ATF) refers to the...   Learn More >
  • Above The Line
    What does Above The Line mean? Above The Line (or ATL) refers to conventional marketing...   Learn More >
  • Accelerated Delivery
    In ad platforms, this is an option to specify that ads should be delivered as soon as possible....   Learn More >
  • Acceptable Ads
    Acceptable Ads is a set of criteria for placing ads on a website. It was created by the parent...   Learn More >
  • Account-Based Marketing
    Account-Based Marketing (ABM) is a highly-tailored marketing strategy that targets a specific...   Learn More >
  • Acquisition
    In online advertising, an acquisition means a purchase. It is most commonly used as the A in CPA...   Learn More >
  • Active Moderation
    When a moderator is reading the majority of posts or comments on a website or social network to...   Learn More >
  • Active View
    Active View is how Google AdSense measures Viewable Impressions. An Active View Viewable...   Learn More >
  • Ad Agency
    What is an Ad Agency? An Ad Agency is a company that handles other companies marketing work,...   Learn More >
  • Ad Blocker
    An ad blocker is a piece of software that stops adverts from being shown on websites in a users...   Learn More >
  • Ad Blocking
    Ad blocking is the process of blocking ads from appearing in a users browser, usually using an...   Learn More >
  • Ad Bundle
    An Ad Bundle is a popular advertising concept in Germany that refers to buying all ad units...   Learn More >
  • Ad Buy
    An ad buy is a block of ads being purchased for one purpose.
  • Ad Buyer
    Ad Buyer is a job in online advertising, which refers to someone who negotiates the price of...   Learn More >
  • Ad Call
    What does Ad Call / Ad Request mean? An Ad Call or Ad Request is when one computer requests an...   Learn More >
  • Ad Campaign
    An Ad Campaign refers to a set ads which are designed to run together.
  • Ad Exchange
    An Ad Exchange is a type of RTB platform in which websites can both put their ads in to...   Learn More >
  • Ad Extensions
    In Google Ads, Ad Extensions are extra bits that can be added to search ads. These include phone...   Learn More >
  • Ad Impression
    What is an Ad Impression? An ad impression is one successful ad call - one ad loading on a...   Learn More >
  • Ad Inventory
    A set of ad impressions. For example, the total amount of ad impressions a publisher or network...   Learn More >
  • Ad Line
    Ad Line is a term used to mean one line of detail on either an insertion order or within an ad...   Learn More >
  • Ad Network
    A company that sells advertising space for many websites.
  • Ad Operations
    Ad Operations is a job role devoted to some combination of uploading, troubleshooting, managing,...   Learn More >
  • Ad Ops
    Ad Operations is a job role devoted to some combination of uploading, troubleshooting, managing,...   Learn More >
  • Ad Platform
    An Ad Platform is a generic term meaning the product a company uses to serve advertising....   Learn More >
  • Ad Pricing Model
    An ad pricing model is the way in which an advertiser pays for advertising, such as on a CPM,...   Learn More >
  • Ad Rank
    Ad Rank is a metric used by Google to decide the positioning of an ad for different keywords on...   Learn More >
  • Ad Server
    The server which ads get sent to sites from. These are used by Ad Networks as well as Ad...   Learn More >
  • Ad Serving Costs
    Ad Serving Costs are any costs accrued from the actual running of an ad. These can include (for...   Learn More >
  • Ad Serving Fees
    Ad Serving Fees are charges made for serving ads. These would include upfront fees paid to ad...   Learn More >
  • Ad Slot
    The space on a webpage where an ad loads. The dimensions are specified as horizontal and then...   Learn More >
  • Ad Space
    A space on a website that is reserved for advertising.
  • Ad Specs
    Ad Specs are the requirements a website/network places on advertisers to allow their ad to run....   Learn More >
  • Ad Tag
    An Ad Tag is the piece of code an advertiser gives to a website instead of the actual ads they...   Learn More >
  • Ad Unit
    An Ad Unit is the generic term used when talking about a single type of ad.
  • AdChoices
    AdChoices is an advertising industry initiative to ensure that behavioural advertising isn't...   Learn More >
  • Added Value
    What does Added Value or Value Added mean? In online advertising, Added Value (or Value Added)...   Learn More >
  • Adobe Flash
    Adobe Flash was an animation program that was commonly used for advertising. It was finally...   Learn More >
  • AdSense
    AdSense is an Ad Platform from Google. It is an easy way to place ads on your site and earn...   Learn More >
  • Advergame
    An Advergame is a game made by an advertiser. It is a sort of advertisement in that the game...   Learn More >
  • Advertise
    To advertise is the process of drawing attention to a something (such as a product, service or...   Learn More >
  • Advertiser
    An advertiser is a person or company who pays for any form of advertising.
  • Advertising Rate
    Before you can work out how much money your site will make, you have to understand the different...   Learn More >
  • Advertising-Based Video on Demand
    AVOD stands for Advertising-Based Video on Demand (I don't know why the B disappeared). It...   Learn More >
  • Advertorial
    Advertorial is a piece of writing made to look like an article, but which is just a written...   Learn More >
  • Adware
    Adware is a type of software that delivers ads onto a computer regardless of an internet...   Learn More >
  • AdWords
    AdWords is an Ad Platform from Google. It is a place where advertisers can run ad campaigns...   Learn More >
  • AEM
    Facebook's Aggregated Event Measurement Protocol is a change to how conversions are measured by...   Learn More >
  • Affiliate Marketing
    For websites, affiliate marketing is typically the practice of putting a link to a product or...   Learn More >
  • Age Gate
    An Age Gate is a page (sometimes within an advert) that stops a user from continuing until they...   Learn More >
  • Aggregated Event Measurement Protocol
    Facebook's Aggregated Event Measurement Protocol is a change to how conversions are measured by...   Learn More >
  • AIDAS
    AIDAS is a variation of the original AIDA model, which is known as one of the hierarchy of...   Learn More >
  • Alt Tag
    A bit of text that is attached to an image on a webpage appears when the image doesn't load....   Learn More >
  • AMA
    AMA stands for Ask Me Anything and is a form of question and answer session that originated on...   Learn More >
  • Amazon
    The largest online retailer in the world. Amazon started out selling books and now sells pretty...   Learn More >
  • Analytics
    The measurable statistics of a website or an ad campaign (such as impressions). Typically...   Learn More >
  • Analytics Platform
    A provider of website analytics such as Google Analytics.
  • Anchor Ad
    An Anchor Ad is a type of overlay ad which stays at the bottom of a webpage regardless of...   Learn More >
  • Anchor Text
    Also known as a Link Label. Anchor Text is the text which has a hyperlink attached to it. For...   Learn More >
  • Animated Gif
    A Gif that cycles through different images. Gif is an acronym that stands for graphic...   Learn More >
  • API
    An API is a way to connect two programs together. In digital marketing, APIs are often used to...   Learn More >
  • App
    App is an abbreviation of Application and is generally used to refer to applications on mobile...   Learn More >
  • Apple Maps
    The mapping website from Apple. It can be found here. Businesses with physical locations can...   Learn More >
  • Apple Maps Connect
    Apple Maps Connect is how businesses with physical locations get their businesses on Apple...   Learn More >
  • Application
    App is an abbreviation of Application and is generally used to refer to applications on mobile...   Learn More >
  • Application for Programming Interface
    An API is a way to connect two programs together. In digital marketing, APIs are often used to...   Learn More >
  • AR
    Augmented Reality is a way of digitally adding more details to an image recorded on a camera in...   Learn More >
  • Ask Me Anything
    AMA stands for Ask Me Anything and is a form of question and answer session that originated on...   Learn More >
  • Aspect Ratio
    A way of expressing the relative measurements of a rectangle, often used for video or display...   Learn More >
  • ATF
    What does Above The Fold mean? Above The Fold in online advertising (or ATF) refers to the...   Learn More >
  • ATL
    What does Above The Line mean? Above The Line (or ATL) refers to conventional marketing...   Learn More >
  • Attribution
    The process of relating sales or conversions to advertising activities – either post-click or...   Learn More >
  • Auction
    An auction in digital marketing refers to the process of how an advertising platform decides...   Learn More >
  • Audience Network
    Facebook’s extended ad network of websites where it runs adverts. Similar to the Google Display...   Learn More >
  • Augmented Reality
    Augmented Reality is a way of digitally adding more details to an image recorded on a camera in...   Learn More >
  • Avatar
    A way of representing yourself with an icon or figure. Reddit launched a new Avatar builder at...   Learn More >
  • Avg. Search Depth
    In Google Analytics Internal Search report, this is the number of pages a user views after doing...   Learn More >
  • AVOD
    AVOD stands for Advertising-Based Video on Demand (I don't know why the B disappeared). It...   Learn More >
  • B2B
    B2B stands for Business to Business and refers to a business whose customers are other...   Learn More >
  • B2C
    B2C means Business to Consumer and refers to a business whose customers are the general public...   Learn More >
  • B2D
    B2D stands for Business to Developer marketing. B2D marketing is coming to the fore due to...   Learn More >
  • B2E
    B2E stands for Business to Employee marketing. This refers to all the internal marketing...   Learn More >
  • Backlink
    A backlink is a link from another website. Backlinks are different to inbound links, which...   Learn More >
  • Backup Ad
    A Backup Ad is an ad that serves when an Ad Tag fails to call the intended ad. These can be...   Learn More >
  • Backup Gif
    A Backup Gif is the Gif version of an ad that is provided alongside a more complicated version...   Learn More >
  • Banner
    What is a 468x60? The 468x60 ad unit is a now-defunct IAB standard ad unit with the dimensions...   Learn More >
  • Banner Ads
    'Banner Ads' is the generic term used to describe image-based online ads such as 160x600s,...   Learn More >
  • Banner Blindness
    Banner Blindness refers to the idea that most people don't even notice display ads...   Learn More >
  • Baseline
    'Baseline' in online advertising generally refers to the unoptimised set of stats you get when...   Learn More >
  • BAU
    BAU is any work that takes place as part of the standard functions of a business (and are not...   Learn More >
  • Behavioural Advertising
    Advertising that is based on working out users interests by what websites they have visited,...   Learn More >
  • Behavioural Segmentation
    Behavioural Segmentation is the process of splitting people by their activity (or lack of...   Learn More >
  • Behavioural Targeting
    This is a term used to describe targeting based on data that is gathered on a user. This can...   Learn More >
  • Below The Fold
    The term Below The Fold (or BTF) means the space on a webpage that can only be seen once a user...   Learn More >
  • Below The Line
    Below The Line (or BTL) refers to unconventional marketing, which in online advertising could...   Learn More >
  • Benchmark
    A benchmark is a statistical point of interest used for comparison. They are usually expressed...   Learn More >
  • BERT
    What Does BERT mean? BERT stands for Bidirectional Encoder Representations from...   Learn More >
  • Billboard
    What is a Billboard? The 970x250 is an ad unit which was listed as a Rising Star by the IAB. It...   Learn More >
  • Bing
    A search engine made by Microsoft.
  • Bing Ads
    Microsoft’s answer to Google Ads, Bing Ads is where you can run search ads on the Bing search...   Learn More >
  • Bing Maps
    Bing Maps is the mapping website from Bing (Bing is the search engine from Microsoft). You can...   Learn More >
  • Bing Places
    Adding a business to mapping services is a key part of local SEO. Bing Places is how businesses...   Learn More >
  • Bitmoji
    An emoji that is intended to look like you, and is used as your avatar on many social platforms.
  • Black Hat
    Black Hat refers to dodgy (or even illegal) methods of practice. In digital marketing, it is...   Learn More >
  • Blacklist
    A list of (usually permanently) banned people or things. For example, users who break rules...   Learn More >
  • Blog
    A journal-esque set of web pages. They are often written in a personal style and used to...   Learn More >
  • Blogger
    A person who writes a blog. Blogger is also the name of Google's blogging platform.
  • Blogging
    The process of writing a blog.
  • Blogosphere
    The informal collective name for all blogs.
  • BoFu
    In digital marketing, BoFu means "Bottom of Funnel" and refers to content that drives...   Learn More >
  • BookTok
    The informal name for any book-related content on TikTok. Notable for the fact that this...   Learn More >
  • Bootstrap
    A business that pulls itself up into success without little or no external (or internal)...   Learn More >
  • Bots
    A bot is a computer program that does something online, but which another computer will see as a...   Learn More >
  • Bottom of Funnel
    In digital marketing, BoFu means "Bottom of Funnel" and refers to content that drives...   Learn More >
  • Bounce
    The term bounce is used in digital marketing is used in both Websites Analytics and in Email...   Learn More >
  • Bounce Rate
    What does Bounce Rate mean? Bounce Rate is the percentage of users who visit a site but leave...   Learn More >
  • BR
    What does Bounce Rate mean? Bounce Rate is the percentage of users who visit a site but leave...   Learn More >
  • Brand
    The distinguishable identity of a company, product, or even of an individual (ie their personal...   Learn More >
  • Brand Advertising
    Brand Advertising is when advertisers pay to improve the value of their brand. This can be...   Learn More >
  • Brand Awareness
    Brand Awareness generally means how memorable a brand is under different conditions. It is...   Learn More >
  • Brand Buy
    A Brand Buy is an ad buy for brand advertising purposes.
  • Brand Campaign
    A Brand Campaign is an Ad Campaign where the focus is increasing the value of a brand. For...   Learn More >
  • Brand Network
    A Brand Network is an advertising network which only deals with “premium” websites, and will...   Learn More >
  • Brand Spend
    A Brand Spend is an advertising campaign designed to increase the value of a brand (as opposed...   Learn More >
  • Breadcrumbs
    A hierarchical way of describing to a user where they are on the site (usually with hyperlinks)....   Learn More >
  • Broad Core Update
    A type of algorithm update from Google which works to improve search results based on...   Learn More >
  • Broad Match
    When targeting keywords in Google Ads for paid search, broad match means inputting the keywords...   Learn More >
  • Broad Match Modifier
    Broad Match Modifier was a keyword match type that was retired by Google on 18th February 2021....   Learn More >
  • Broken Ad Call
    A broken ad call is when an ad tag fails to retrieve an ad, and so nothing is shown on screen.
  • Browser
    A browser is a piece of software that allows users to view web pages (you are using one right...   Learn More >
  • BTDR
    Buy-To-Detail Rate shows the percentage of people who bought an item on a website, after viewing...   Learn More >
  • BTF
    The term Below The Fold (or BTF) means the space on a webpage that can only be seen once a user...   Learn More >
  • BTL
    Below the Line (or BTL) refers to unconventional marketing, which in online advertising could...   Learn More >
  • Budget
    A budget refers to a set amount of money put aside for a specific purpose. In online...   Learn More >
  • Buffer
    Buffer is a social media scheduling tool.
  • Business As Usual
    BAU is any work that takes place as part of the standard functions of a business (and are not...   Learn More >
  • Business to Business
    B2B stands for Business to Business and refers to a business whose customers are other...   Learn More >
  • Business to Consumer
    B2C means Business to Consumer and refers to a business whose customers are the general public...   Learn More >
  • Business to Developer
    B2D stands for Business to Developer marketing. B2D marketing is coming to the fore due to...   Learn More >
  • Business to Employee
    B2E stands for Business to Employee marketing. This refers to all the internal marketing...   Learn More >
  • Button
    Button historically referred to the ad sizes 120x60 or 125x125, however is usually used now to...   Learn More >
  • Buy-To-Detail Rate
    Buy-To-Detail Rate shows the percentage of people who bought an item on a website, after viewing...   Learn More >
  • Cache-Busting
    Cache-busting in online advertising is the process of stopping an ad from being stored on a...   Learn More >
  • Call To Action
    Call To Action (or CTA) refers to sentences which direct a user to do something (such as "Buy...   Learn More >
  • Call Tracking
    What Is Call Tracking? Call Tracking in digital marketing is the process of attributing phone...   Learn More >
  • CamelCase
    Also known as Title Case. Camel Case Means Capitalising Every Word In a Sentence. This is used...   Learn More >
  • CAN-SPAM
    A national standard in the USA for sending emails, which legislates around SPAM emails and...   Learn More >
  • Canonical Link
    A Canonical Link is a link added to the metadata of the code of a page which indicates what the...   Learn More >
  • Canva
    A popular and simple design tool that can be accessed through a browser. Canva has a large...   Learn More >
  • Captcha
    A captcha is a way to distinguish human users from bots. As such a large part of internet use is...   Learn More >
  • Cart-To-Detail Rate
    Cart-To-Detail Rate is a metric in Google Analytics (when using the enhanced eCommerce module)...   Learn More >
  • Cascading Style Sheets
    CSS stands for Cascading Style Sheets and is a programming language used to make websites.
  • Cashtag
    A version of hashtags on Twitter that are used for stocks. Instead of the #, Cashtags use $ -...   Learn More >
  • CASL
    Legislation around email marketing in Canada which requires express permission before emails are...   Learn More >
  • Chat Bot
    A chatbot is a program that talks to the public on a companies behalf. They can be used to...   Learn More >
  • Click
    What is a Click? When it comes to online advertising, a click refers to a user clicking on an...   Learn More >
  • Click-Through
    CT is short for Click-Through. A rarely used acronym, which clever marketing folk think they...   Learn More >
  • Click-Through Rate
    What does CTR mean? CTR stands for Click-Through Rate. It is the percentage of clicks on a link...   Learn More >
  • Click-To-Open Rate
    CTOR is the acronym for Click-To-Open Rate. It is used to calculate the percentage of people who...   Learn More >
  • Clickable
    Anything that can be clicked on, where that click causes a response. For example, clicking on...   Learn More >
  • Client Side Ad Insertion
    CSAI is when a streaming device (such as a smart TV, gaming console, or streaming USB stick)...   Learn More >
  • Close Rate
    Close Rate is the percentage of leads that turn into conversions. You calculate it simply by...   Learn More >
  • CLS
    Cumulative Layout Shift is one of Google’s Core Web Vital metrics, which is to be used as a...   Learn More >
  • Clubhouse
    An audio-chat social network app which launched in 2020. Users of Clubhouse can listen to and/or...   Learn More >
  • CMP
    A Consent Management Platform (CMP) is how websites track and record whether people have given...   Learn More >
  • CMS
    CMS stands for Content Management System. It refers to any program that is used to manage a...   Learn More >
  • Co-Branding
    When one brand tries to link itself intrinsically in the minds of the user with another, often...   Learn More >
  • Companion Ad
    Companion Ads are two or more ads that are delivered together. Due to the way these work,...   Learn More >
  • Completely Automated Public Turing test to tell Computers and Humans Apart
    A captcha is a way to distinguish human users from bots. As such a large part of internet use is...   Learn More >
  • Completion Rate
    Completion Rate is a metric meaning the percentage of people who completed a task, out of those...   Learn More >
  • Conditional Content
    Conditional Content is content on a webpage or email that only appears when certain criteria are...   Learn More >
  • Confirmation Page
    A confirmation page is the page a user sees after completing an action that confirms that action...   Learn More >
  • Connected TV
    Any time video is streamed to a big screen (eg a smart TV). This term is useful in...   Learn More >
  • Consent Management Platform
    A Consent Management Platform (CMP) is how websites track and record whether people have given...   Learn More >
  • Consumption
    A consumption is a metric Facebook uses, which basically means the number of clicks on any of...   Learn More >
  • Content
    Content is a generic term for stuff on the internet, such as posts, articles, videos, pictures etc.
  • Content Management System
    CMS stands for Content Management System. It refers to any program that is used to manage a...   Learn More >
  • Content Optimisation System
    A Content Optimisation System (COS) is a platform that optimises content for individual...   Learn More >
  • Contextual Advertising
    Contextual advertising is advertising that targets the content of the page it is displayed on....   Learn More >
  • Conversion
    What is a Conversion? Conversion is the generic term used for an action or acquisition...   Learn More >
  • Conversion Pixel
    A conversion pixel is a 3rd party piece of code placed on a website that allows an advertiser or...   Learn More >
  • Conversion Rate
    The Conversion Rate (CR) of a campaign is the number of conversions achieved per click. It is...   Learn More >
  • Conversion Rate Optimisation
    Conversion Rate Optimisation is the process of working to increase the speed (or likelihood) of...   Learn More >
  • Converted
    In online advertising, a converted user is someone who has seen or clicked on an ad and...   Learn More >
  • Cookie
    A cookie is usually a way for a webpage to store a small amount of information on your computer...   Learn More >
  • Cookie Policy
    A policy that explains which cookies are dropped by a website, and what they are being used for....   Learn More >
  • COPE
    COPE is an acronym that stands for Create Once, Publish Everywhere. It is a strategy to...   Learn More >
  • Core Web Vitals
    Core Web Vitals are a set of metrics introduced by Google in 2019 that were meant to become...   Learn More >
  • COS
    A Content Optimisation System (COS) is a platform that optimises content for individual...   Learn More >
  • Cost
    Cost is a catch-all term in online advertising that refers to budget or payment. It is used...   Learn More >
  • Cost Per Acquisition
    What does CPA mean? The CPA price is the amount that gets paid when an ad leads to a sale (or...   Learn More >
  • Cost Per Click
    What does CPC mean? The Cost Per Click price is the amount paid every time a user clicks on an...   Learn More >
  • Cost Per Completed View
    Cost Per Completed View. This is a metric used for video advertising. It is not that common as...   Learn More >
  • Cost Per Day
    What does CPD mean? The CPD price is the amount that gets paid for every day that an ad is on a...   Learn More >
  • Cost Per Engagement
    What does CPE mean? CPE stands for Cost Per Engagement. The CPE price is the price that gets...   Learn More >
  • Cost Per Expansion
    Cost Per Expansion is a type of advertising rate. It is a specific type of CPE campaign...   Learn More >
  • Cost Per Install
    What does CPI mean? The CPI price is the amount paid per installation of an app on a...   Learn More >
  • Cost Per Land
    Cost Per Land is a type of advertising rate. It is basically the same as Cost Per Click. It...   Learn More >
  • Cost Per Lead
    What does CPL mean? The CPL price means that every time the advertiser gets a lead (a potential...   Learn More >
  • Cost Per Result
    Facebooks version of CPA, which also includes any goal of a campaign. By making it a...   Learn More >
  • Cost Per Thousand
    What does CPM mean? CPM is an ad pricing model used to buy advertising space, most commonly for...   Learn More >
  • Cost Per View
    What does Cost Per View mean? CPV means the price that gets paid when a video ad is played. In...   Learn More >
  • Cost Per Viewable Thousand
    What Does CPvM Mean? Also known as vCPM and CPMv. CPvM advertising is where the CPvM price is...   Learn More >
  • CPA
    What does CPA mean? The CPA price is the amount that gets paid when an ad leads to a sale (or...   Learn More >
  • CPC
    What does CPC mean? The Cost Per Click price is the amount paid every time a user clicks on an...   Learn More >
  • CPCV
    Cost Per Completed View. This is a metric used for video advertising. It is not that common as...   Learn More >
  • CPD
    What does CPD mean? The CPD price is the amount that gets paid for every day that an ad is on a...   Learn More >
  • CPE
    What does CPE mean? CPE stands for Cost Per Engagement. The CPE price is the price that gets...   Learn More >
  • CPI
    What does CPI mean? The CPI price is the amount paid per installation of an app on a...   Learn More >
  • CPL
    What does CPL mean? The CPL price means that every time the advertiser gets a lead (a potential...   Learn More >
  • CPM
    What does CPM mean? CPM is an ad pricing model used to buy advertising space, most commonly for...   Learn More >
  • CPV
    What does Cost Per View mean? CPV means the price that gets paid when a video ad is played. In...   Learn More >
  • CPvM
    What Does CPvM Mean? Also known as vCPM and CPMv. CPvM advertising is where the CPvM price is...   Learn More >
  • CR
    The Conversion Rate (CR) of a campaign is the number of conversions achieved per click. It is...   Learn More >
  • Crawling
    Crawling refers to the process where an automated program goes through a website and maps it out...   Learn More >
  • Create Once, Publish Everywhere
    COPE is an acronym that stands for Create Once, Publish Everywhere. It is a strategy to...   Learn More >
  • Creative Agency
    A Creative Agency is a company that creates advertising on behalf of other companies. They...   Learn More >
  • CRO
    Conversion Rate Optimisation is the process of working to increase the speed (or likelihood) of...   Learn More >
  • Cross-Device Conversion
    A way of measuring when someone visits a website on one device, but then only completes a...   Learn More >
  • CSAI
    CSAI is when a streaming device (such as a smart TV, gaming console, or streaming USB stick)...   Learn More >
  • CSS
    CSS stands for Cascading Style Sheets and is a programming language used to make websites.
  • CT
    CT is short for Click-Through. A rarely used acronym, which clever marketing folk think they...   Learn More >
  • CTA
    Call To Action (or CTA) refers to sentences which direct a user to do something (such as "Buy...   Learn More >
  • CTOR
    CTOR is the acronym for Click-To-Open Rate. It is used to calculate the percentage of people who...   Learn More >
  • CTR
    What does CTR mean? CTR stands for Click-Through Rate. It is the percentage of clicks on a link...   Learn More >
  • CTV
    Any time video is streamed to a big screen (eg a smart TV). This term is useful in...   Learn More >
  • Cumulative Layout Shift
    Cumulative Layout Shift is one of Google’s Core Web Vital metrics, which is to be used as a...   Learn More >
  • CWV
    Core Web Vitals are a set of metrics introduced by Google in 2019 that were meant to become...   Learn More >
  • Daisy-Chaining
    Daisy-Chaining in online advertising is the process of passing ad calls from one Ad Network to...   Learn More >
  • Dark Patterns
    Dark Patterns are techniques used by websites and apps to trick their users into taking an...   Learn More >
  • Dark Traffic
    Dark Traffic means traffic where the referrer is unknown. It includes links from secure sites...   Learn More >
  • Dart For Publishers
    DFP stands for DART for Publishers and was Google's Ad Server. There was a version for large ad...   Learn More >
  • Data Management Platform
    A way to combine data from multiple sources to analyze and segment it. These are becoming...   Learn More >
  • Dayparting
    Dayparting refers to optimising by the hour of the day (splitting a day into parts).
  • DCN
    Digital Content Next (DCN) is the new name for the OPA. A non-profit trade association for the...   Learn More >
  • Deduplication
    Deduplication (or de-duping) results is an action that occurs to the reports for CPA campaigns...   Learn More >
  • Default Ad
    A Default Ad is an ad that shows when no other ad is available from an ad server due to...   Learn More >
  • Deliverables
    The specific tangible results of a project. In marketing, deliverables can mean things like...   Learn More >
  • Demand Generation
    A type of marketing that focuses on increasing demand for a product or service, rather than...   Learn More >
  • Demand Side Platform
    A DSP (or Demand Side Platform) is a type of RTB Ad Network in which Ad Agencies input how much...   Learn More >
  • Demographic Segmentation
    Demographic Segmentation refers to splitting up an audience by their demographics. This is...   Learn More >
  • Demographics
    Demographics are factors such as age, race, gender, sex, location which are often used to break...   Learn More >
  • Detractors
    Detractors is a term used when calculating Net Promoter Score. It refers to people who have...   Learn More >
  • Device Targeting
    Device targeting is the process of making ads deliver on a specific type of computer - be it...   Learn More >
  • DFP
    DFP stands for DART for Publishers and was Google's Ad Server. There was a version for large ad...   Learn More >
  • Digital Content Next
    Digital Content Next (DCN) is the new name for the OPA. A non-profit trade association for the...   Learn More >
  • Digital Marketer
    A person who undertakes marketing activities via the internet. This can include: Email...   Learn More >
  • Digital Marketing
    What is Digital Marketing? Digital Marketing simply means any type of marketing which is done...   Learn More >
  • Direct Mail
    A type of marketing where a letter or piece of promotional material is sent through the post...   Learn More >
  • Direct Message
    An internal message on a social network (such as Twitter). Often abbreviated to DM, it is now...   Learn More >
  • Discord
    Discord is a chatroom app popular with gamers, which is often described as a social media platform.
  • Discrepancy
    Discrepancy Definition Discrepancy means an unexpected (or unexplainable) difference between...   Learn More >
  • Display Advertising
    The generic term used to describe image-based online advertising such as the use of 160x600s,...   Learn More >
  • Disqus
    A commenting plugin that can be used on any website which requires users to create profiles....   Learn More >
  • DM
    An internal message on a social network (such as Twitter). Often abbreviated to DM, it is now...   Learn More >
  • DMP
    A way to combine data from multiple sources to analyze and segment it. These are becoming...   Learn More >
  • Dogfooding
    A phrase referring to the idea of Dog Food makers should test their own dog food (presumably on...   Learn More >
  • DOM Ready Time
    The amount of time it takes for a browser to actually receive the HTML code (pre-loading the page).
  • Double Opt-in
    An Opt-In process where after a user has entered their details, they have to take a further...   Learn More >
  • Downweight
    Downweight is a term used when optimising ads. It means reducing the appearance of an ad on...   Learn More >
  • DSP
    A DSP (or Demand Side Platform) is a type of RTB Ad Network in which Ad Agencies input how much...   Learn More >
  • Duck Duck Go
    A search engine with a focus on privacy in that it doesn't personalise results, and doesn't...   Learn More >
  • E-A-T
    E-A-T stands for Expertise, Authoritativeness and Trustworthiness. It is a concept that Google's...   Learn More >
  • EARL
    A metric on Facebook Ads which uses surveys to see whether people remember seeing an ad within...   Learn More >
  • Earned Media
    Also known as Free Media, Earned Media is advertising that was inspired rather than placed or...   Learn More >
  • Earnings Per Thousand Visitors
    Earnings Per Thousand Visitors. A metric that captures the value of each visit to a site, rather...   Learn More >
  • EASA
    EASA stands for European Advertising Standards Alliance which is a self-regulatory body for...   Learn More >
  • eCommerce
    eCommerce refers to buying or selling goods or services online, as well as online transactions....   Learn More >
  • eCommerce Conversion
    An online sale. A subset of conversion in general, which don't have to be sales or money related...   Learn More >
  • eCommerce Conversion Rate
    The conversion rate of online sales (as opposed to other types of conversions).
  • ECPC
    In Google Ads, ECPC stands for Enhanced Cost Per Click and is a setting where clicks are...   Learn More >
  • eCPE
    Effective Cost Per Engagement. This term is used when a cost per engagement is being calculated...   Learn More >
  • eCPM
    eCPM is like the cost per kilo of online advertising pricing. It is effectively what you would...   Learn More >
  • Effective Cost Per Engagement
    Effective Cost Per Engagement. This term is used when a cost per engagement is being calculated...   Learn More >
  • Effective Cost Per Thousand
    eCPM is like the cost per kilo of online advertising pricing. It is effectively what you would...   Learn More >
  • Efficacy
    Efficacy means somethings ability to produce the intended result. In online advertising, it is...   Learn More >
  • Email Bounce Rate
    Email Bounce Rate is the percentage of emails sent which weren't delivered. In general terms -...   Learn More >
  • Email List
    Often referred to as an Email Marketing List. A list of email addresses that a company gathers...   Learn More >
  • Email Marketing
    Email Marketing is the process of sending out emails en masse with a marketing message. It is...   Learn More >
  • Email Service Provider
    In marketing, an Email Service Provider (or ESP) is a company that offers email marketing...   Learn More >
  • Emoji
    A standard set of small images that can be added to messages and posts that is used to express...   Learn More >
  • End of Week
    A way to describe when stats are taken ("these are our EOW sales"), or when something should be...   Learn More >
  • End User
    The person who actually uses a website, product, or service. It is important to keep a focus on...   Learn More >
  • Engagement
    An Engagement is any sort of interaction with content. For example on a video it would...   Learn More >
  • Engagement Rate
    Engagement Rate (or ER) is the percentage of people who saw a piece of content or ad and engaged...   Learn More >
  • Enhanced Cost Per Click
    In Google Ads, ECPC stands for Enhanced Cost Per Click and is a setting where clicks are...   Learn More >
  • Enhanced Tracking Protection
    The way in which Firefox blocks all third-party cookies automatically, making analytics and...   Learn More >
  • EOW
    A way to describe when stats are taken ("these are our EOW sales"), or when something should be...   Learn More >
  • EPMV
    Earnings Per Thousand Visitors. A metric that captures the value of each visit to a site, rather...   Learn More >
  • ER
    Engagement Rate (or ER) is the percentage of people who saw a piece of content or ad and engaged...   Learn More >
  • ESP
    In marketing, an Email Service Provider (or ESP) is a company that offers email marketing...   Learn More >
  • Estimated Ad Recall Lift
    A metric on Facebook Ads which uses surveys to see whether people remember seeing an ad within...   Learn More >
  • ETP
    The way in which Firefox blocks all third-party cookies automatically, making analytics and...   Learn More >
  • European Advertising Standards Alliance
    EASA stands for European Advertising Standards Alliance which is a self-regulatory body for...   Learn More >
  • Even Delivery
    In ad platforms, this is an option to specify that ads should be delivered evenly as possible...   Learn More >
  • Exact Match
    When targeting keywords in Google Ads for paid search, exact match means inputting the keywords...   Learn More >
  • Exclusion Pixel
    An Exclusion Pixel is a way of stopping ads from appearing in a certain place or to a certain...   Learn More >
  • Exit Rate
    Exit Rate is the percentage of users who left a website after visiting a specific webpage. It...   Learn More >
  • Expandable Ad
    An expandable ad in online advertising refers to any ad unit which becomes larger upon some sort...   Learn More >
  • Experience
    A marketing buzzword that tries to encapsulate how enjoyable and easy to use something was. This...   Learn More >
  • External Comms
    External comms is a PR term used to describe communications such as press releases that are sent...   Learn More >
  • Facebook
    A social networking site, where users can post updates in their timeline which include text,...   Learn More >
  • Facebook Analytics
    Facebook's website analytics program (similar to Google Analytics) that was officially retired...   Learn More >
  • Facebook Blueprint
    The free Facebook advertising course run by Facebook. It is very comprehensive.
  • Facebook Creator Studio
    Facebook's built-in social media management tool for Facebook and Instagram. It can be used to...   Learn More >
  • Facebook Engagement Rate
    Facebook Engagement Rate Versus Standard Engagement Rate Engagement rate, in general, is...   Learn More >
  • Facebook Live
    Broadcasting live onto Facebook, with a video appearing in your feed which is shown in real-time.
  • Facebook Messenger
    The messaging system that is built into Facebook, which is broken out into a separate app on...   Learn More >
  • FAN
    Facebook’s extended ad network of websites where it runs adverts. Similar to the Google Display...   Learn More >
  • FAQs
    FAQs stands for Frequently Asked Questions. It is a section added to most websites to improve...   Learn More >
  • Fast Moving Consumer Goods
    FMCG stands for Fast Moving Consumer Goods, and basically means anything you would buy in a big...   Learn More >
  • Favicon
    The icon that appears on a tab in a browser when visiting a website. Usually just the websites logo.
  • FB
    A social networking site, where users can post updates in their timeline which include text,...   Learn More >
  • FC
    What is a Frequency Cap? A frequency cap is a limit to the number of times each user sees an...   Learn More >
  • Fear Of Missing Out
    An acronym that stands for Fear Of Missing Out, which refers to the idea that people always...   Learn More >
  • Federated Learning of Cohorts
    FLoC was a way of tracking people for advertising purposes (both targeting and conversion...   Learn More >
  • Feed
    A social media term meaning either the list of updates you have posted or the list of updates...   Learn More >
  • FF
    Firefox is made by Mozilla and is one of the most popular web browsers.
  • FID
    First Input Delay is one of Google's Core Web Vital metrics, which is to be used as a ranking...   Learn More >
  • Field Data
    Field Data is data that is collected from real users rather than from a lab. Google is now using...   Learn More >
  • File Extension
    A file extension is the label your computer reads to understand what sort of file it is dealing...   Learn More >
  • Fill Rate
    What does Fill Rate mean? Fill Rate means the number of ad impressions that actually deliver...   Learn More >
  • Filmstrip
    In online advertising, a filmstrip refers to a type of 300x600 ad unit. It is distinct from a...   Learn More >
  • Firefox
    Firefox is made by Mozilla and is one of the most popular web browsers.
  • First Input Delay
    First Input Delay is one of Google's Core Web Vital metrics, which is to be used as a ranking...   Learn More >
  • First Time Impression Ratio
    First Time Impression Ratio is a metric used by Facebook for the ratio of the number of ad...   Learn More >
  • Flash Ad
    An ad made using Adobe Flash which is usually animated and can be interactive. These types of...   Learn More >
  • FLoC
    FLoC was a way of tracking people for advertising purposes (both targeting and conversion...   Learn More >
  • Flywheel
    A flywheel is a type of wheel that is designed to efficiently translate one type of momentum...   Learn More >
  • FMCG
    FMCG stands for Fast Moving Consumer Goods, and basically means anything you would buy in a big...   Learn More >
  • Fold
    The bottom edge of a browser: the area above is what a user sees when they first load a webpage,...   Learn More >
  • Follow
    The act of choosing to add someone's updates to your social media feed (and becoming their...   Learn More >
  • Follow Friday
    An old tradition on Twitter where people would suggest interesting accounts to follow (these...   Learn More >
  • Follow Ratio
    What does Follow Ratio mean? Follow Ratio is the number of followers compared to the number of...   Learn More >
  • Follower
    A follower is a social media term that means someone who has chosen to see your updates on that...   Learn More >
  • FOMO
    An acronym that stands for Fear Of Missing Out, which refers to the idea that people always...   Learn More >
  • Freemium
    A service that has a basic version that is free to use, but for which a premium version of the...   Learn More >
  • Frequency
    What does Frequency mean? In online advertising, frequency refers to how often an ad appears to...   Learn More >
  • Frequency Cap
    What is a Frequency Cap? A frequency cap is a limit to the number of times each user sees an...   Learn More >
  • Frequently Asked Questions
    FAQs stands for Frequently Asked Questions. It is a section added to most websites to improve...   Learn More >
  • GA
    Google Analytics is one of the most commonly used providers of web statistics. It's free and...   Learn More >
  • GA4
    Google Analytics 4. This was previously known as Web + App but is now intended as a replacement...   Learn More >
  • GAM
    Google Ad Manager is Google's ad serving platform. Through GAM websites can add different ad...   Learn More >
  • Gamification
    Gamification is a loose term that means turning things into games. In online advertising, it...   Learn More >
  • Gated Content
    Gated content refers to any webpages which require something before you are allowed to use it....   Learn More >
  • GDPR
    GDPR stands for General Data Protection Regulation. It is the updated legal framework in the EU...   Learn More >
  • General Data Protection Regulation
    GDPR stands for General Data Protection Regulation. It is the updated legal framework in the EU...   Learn More >
  • Geo-Targeting
    In Digital Marketing, Geo-Targeting means aiming content (an ad, webpage etc) at a particular...   Learn More >
  • Gif
    A type of image file, which can be animated. Gif is an acronym that stands for graphic...   Learn More >
  • Glossary
    A glossary is a list of definitions of words that appear in the attached text. They are useful...   Learn More >
  • GMB
    Google My Business is a business listing directory. Information such as opening times, location,...   Learn More >
  • Google
    Google is the largest and most popular search engine. They also have a wide range of...   Learn More >
  • Google Ad Manager
    Google Ad Manager is Google's ad serving platform. Through GAM websites can add different ad...   Learn More >
  • Google Ads
    Formerly known as Google AdWords (the name changed in 2018). Google Ads is one of the largest...   Learn More >
  • Google Analytics
    Google Analytics is one of the most commonly used providers of web statistics. It's free and...   Learn More >
  • Google Analytics 4
    Google Analytics 4. This was previously known as Web + App but is now intended as a replacement...   Learn More >
  • Google Chrome
    Google Chrome is a web browser made by Google. It is the most popular browser and comes bundled...   Learn More >
  • Google Data Studio
    Google Data Studio is a free WYSIWYG report builder that links with Google Analytics and other...   Learn More >
  • Google Maps
    Google Maps is an online mapping service owned by Google that includes the location of...   Learn More >
  • Google My Business
    Google My Business is a business listing directory. Information such as opening times, location,...   Learn More >
  • Google Search Console
    The new name for Google Webmaster Tools. Google Search Console is a free service that lets...   Learn More >
  • Google Tag Manager
    Google Tag Manager is an efficient way of dynamically managing tagging on a website from Google....   Learn More >
  • Google Trends
    Google Trends is a free tool from Google which lets people explore the relative popularity of...   Learn More >
  • Google+
    Google+ was a social network from Google. It has now been switched off.
  • Graphic Interchange Format
    A type of image file, which can be animated. Gif is an acronym that stands for graphic...   Learn More >
  • Ground-Swell Approach
    An influencer marketing strategy that use a large group of micro-influencers to try and...   Learn More >
  • Growth Engine
    The mechanism that makes a startup grow in a sustainable fashion. This can often mean a...   Learn More >
  • Growth Hacking
    A type of marketing focussed solely on finding strategies for growth.
  • GSC
    The new name for Google Webmaster Tools. Google Search Console is a free service that lets...   Learn More >
  • GTM
    Google Tag Manager is an efficient way of dynamically managing tagging on a website from Google....   Learn More >
  • Guaranteed Inventory
    Guaranteed inventory refers to ad buys where a specified amount of inventory is offered. The...   Learn More >
  • Guest Post
    A Guest Post is a post in a blog from someone who is not one of the authors of a blog. Guest...   Learn More >
  • Half Swipe
    On Snapchat, a half-swipe is when you uncover a message to read it without notifying the other...   Learn More >
  • Half-Life
    In digital marketing, half-life is defined as the time it takes for a piece of content to...   Learn More >
  • Hamburger Menu
    A common feature of websites (including this one), where the menu button is simply shown as...   Learn More >
  • Hard-Bounce
    Hard bounces in email marketing refer to when you try to email someone, and their email address...   Learn More >
  • HARO
    An acronym meaning Help A Report Out. HARO is a website that helps reporters find expert sources...   Learn More >
  • Hashtag
    A hashtag is this symbol #. It is used on social media to categorize posts so that other users...   Learn More >
  • Head Keyword
    Keywords that are one or two words long (usually less than 15 characters in total), which...   Learn More >
  • Header Bidding
    A type of real-time bidding where publishers offer each ad impression to multiple ad exchanges...   Learn More >
  • Help A Reporter Out
    An acronym meaning Help A Report Out. HARO is a website that helps reporters find expert sources...   Learn More >
  • Hero Image
    A Hero Image is a large (possibly oversized) image that dominates the top of a website, often...   Learn More >
  • Heuristic
    Marketers and advertisers often use heuristics to understand shopper behaviour and to influence...   Learn More >
  • Hidden Iframe
    A hidden iframe is an iframe that is made invisible to users by being made incredibly small or...   Learn More >
  • Hit
    Hit historically was used to mean "pageview", however, this is no longer correct. What 'hit'...   Learn More >
  • Homepage
    The front page of a website (where you go when you type in the URL). Occasionally abbreviated to HP.
  • Homepage Takeover
    What is a Homepage Takeover? A Homepage Takeover is a type of roadblock in which the Homepage...   Learn More >
  • Hootsuite
    Hootsuite is a (great!) social media scheduling tool.
  • Horizontal Ad Unit
    An ad unit that is wider than it is tall. It is useful to group ad units in this way for...   Learn More >
  • House Ad
    A House Ad is an ad that advertised your products or services on your site. They are generally...   Learn More >
  • House Party
    A social network based around group video chats.
  • HP
    The front page of a website (where you go when you type in the URL). Occasionally abbreviated to HP.
  • HPTO
    What is a Homepage Takeover? A Homepage Takeover is a type of roadblock in which the Homepage...   Learn More >
  • Hreflang
    Hreflang is a piece of code that you add to a webpage that tells search engines which language...   Learn More >
  • HTML
    HTML is the name of the code webpages are written in. Although there are other types of code...   Learn More >
  • Hyper Text Markup Language
    HTML is the name of the code webpages are written in. Although there are other types of code...   Learn More >
  • IAB
    IAB stands for the Interactive Advertising Bureau (or Internet Advertising Bureau in the UK)....   Learn More >
  • Idea Pins
    The new version of Story Pins. Idea Pins however are intended to be long-term 'stories' rather...   Learn More >
  • Identifier for Advertisers
    Apple's way of allowing advertisers to transmit data to third parties of users who opt-in.
  • IDFA
    Apple's way of allowing advertisers to transmit data to third parties of users who opt-in.
  • IE
    Made by Microsoft, Internet Explorer is one of the oldest browsers available. It has now been...   Learn More >
  • Iframe
    iframe is an abbreviation of inline frame and is an innovation by Internet Explorer to display...   Learn More >
  • IG
    Instagram is a free photo and video sharing social network, created in 2010 and acquired in 2012...   Learn More >
  • Impression
    What does Impression mean? Impression means when something (usually content, an ad or post) is...   Learn More >
  • Impression Cap
    A time-based limit on the number of impressions that can be served, usually added to part of a...   Learn More >
  • Impression RPM
    What does Impression RPM mean? Impression RPM is the amount of revenue paid per 1,000...   Learn More >
  • Impression Share
    Impression Share is a metric in Google Ads. It is the percentage of impressions that your ads...   Learn More >
  • In-House Marketing
    In-House Marketing is when a company has its own team of marketers on the payroll (as opposed to...   Learn More >
  • Inactive Subscriber
    In email marketing, the term ‘Inactive Subscriber’ refers to someone who has chosen to continue...   Learn More >
  • Inbound Link
    An inbound link is a link that leads to your webpage. In SEO it is important to have lots of...   Learn More >
  • Inbound Marketing
    Inbound marketing refers to trying to get customers to come to you as opposed to going out and...   Learn More >
  • Incremental Revenue
    Incremental Revenue in online advertising usually means the extra amount of money made from...   Learn More >
  • Infinite Scroll
    Infinite Scroll refers to a feature on websites where a user can continue scrolling down a page...   Learn More >
  • Influencer
    An Influencer is essentially the internet version of a celebrity. The unofficial definition of...   Learn More >
  • Influencer Marketing
    Using influencers to market a product or brand. This can be direct via paying an influencer (eg...   Learn More >
  • Influencer Marketing Platform
    A marketing platform that helps brands with their influencer marketing. Often not much more than...   Learn More >
  • Informational Search Query
    A query on a search engine that is looking for specific information. Creating content for these...   Learn More >
  • Inline
    A way of including code (such as CSS) directly in the body of a program (or webpage). While this...   Learn More >
  • Insertion Order
    An IO is an Insertion Order which in online advertising is the contract that provides the...   Learn More >
  • Instagram
    Instagram is a free photo and video sharing social network, created in 2010 and acquired in 2012...   Learn More >
  • Instagram Live
    Broadcasting live onto Instagram, with your video appearing live in your feed.
  • Instagram Reels
    Instagram Reels is Instagram's version of TikTok. You can record a 15-60 second clip set to...   Learn More >
  • Instagram Stories
    A way that users can curate a group of their own Instagram posts. These stories are only...   Learn More >
  • Install Rate
    What is an Install Rate? The Install Rate of an ad campaign means how many clicks on an ad it...   Learn More >
  • Installs
    A metric used when the goal of advertising is getting someone to install a piece of software...   Learn More >
  • Internal Comms
    Internal Comms is a PR term that refers to information being communicated within a...   Learn More >
  • Internal Link
    An internal link simply means a link that goes from one page within a site to another page...   Learn More >
  • Internet Advertising Bureau
    IAB stands for the Interactive Advertising Bureau (or Internet Advertising Bureau in the UK)....   Learn More >
  • Internet Explorer
    Made by Microsoft, Internet Explorer is one of the oldest browsers available. It has now been...   Learn More >
  • Interstitial
    Interstitial essentially means "between" and are the ads which appear before or between webpages...   Learn More >
  • InText Advertising
    What is In-Text Advertising? In-Text Advertising is where you allow a company to monetize words...   Learn More >
  • Inventory
    The total amount of ad impressions a publisher or network has - this is usually expressed as a...   Learn More >
  • Inventory Forecasting
    The act of predicting how many ad impressions will be available in the future. Like all...   Learn More >
  • Inventory Management
    Inventory Management is the process of making sure all ads booked are able to deliver, by moving...   Learn More >
  • IO
    An IO is an Insertion Order which in online advertising is the contract that provides the...   Learn More >
  • iOS14
    An operating system from Apple which included many updates around privacy. For digital...   Learn More >
  • IR
    What is an Install Rate? The Install Rate of an ad campaign means how many clicks on an ad it...   Learn More >
  • Java
    A programming language used for web applications. Not to be confused with the far more prevalent...   Learn More >
  • JavaScript
    JavaScript is a type of code used for programming on the web. It is one of the three main types...   Learn More >
  • JICWEBS
    JICWEBS stands for "The Joint Industry Committee for Web Standards" and was a regulatory body...   Learn More >
  • Joint Copyright
    When a piece of content belongs to multiple people/companies. This often happens for co-branded...   Learn More >
  • Joint Photographic Experts Group
    jpg is the file extension abbreviation of a JPEG image file. JPEG stands for Joint Photographic...   Learn More >
  • jpg
    jpg is the file extension abbreviation of a JPEG image file. JPEG stands for Joint Photographic...   Learn More >
  • jQuery
    jQuery is a JavaScript library that makes it much easier to use JavaScript in a variety of ways.
  • js
    JavaScript is a type of code used for programming on the web. It is one of the three main types...   Learn More >
  • Jump Page
    A jump page is a microsite that opens after clicking on an ad. It is essentially a pop-up ad...   Learn More >
  • K-Weight
    In Digital Marketing, K-Weight refers to the size of an ad or piece of content in kB...   Learn More >
  • Kerning
    Kerning is the process of altering the space between letters to make text easy to read and nice...   Learn More >
  • Key Performance Indicator
    KPI stands for Key Performance Indicator (or sometimes Key Point Indicator) and simply means the...   Learn More >
  • Keyword
    A keyword means something that is entered into a search engine. They can be targeted by Paid...   Learn More >
  • Keyword Stuffing
    Keyword Stuffing is the act of filling a page with keywords in an attempt to rank higher on...   Learn More >
  • Keyword Targeting
    Keyword targeting is the process of targeting marketing activities at specific sets of useful...   Learn More >
  • Keywords Everywhere
    A plugin for Google Chrome that provides keyword suggestions for free within search results. You...   Learn More >
  • Kik Messenger
    Kik Messenger is an instant messaging platform that is sometimes referred to as a social network.
  • KISS
    An acronym standing for Keep It Simple Stupid. KISS is a sort of pseudo-ethos that advocates for...   Learn More >
  • Knowledge Graph
    A knowledge base that is used by Google to serve information directly into search results. These...   Learn More >
  • KPI
    KPI stands for Key Performance Indicator (or sometimes Key Point Indicator) and simply means the...   Learn More >
  • Lab Data
    When data is collected under lab conditions. For example, when testing page loading speed, Lab...   Learn More >
  • Landing Page
    The page where a person enters a website (ie the page they "land on"). In online advertising,...   Learn More >
  • Largest Contentful Paint
    Largest Contentful Paint is one of Google's three Core Web Vital metrics. It is a type of page...   Learn More >
  • Last Click
    Sometimes referred to as Last Touch, this is the most common type of attribution for conversions...   Learn More >
  • Latency
    The time between a user action (such as a click) and the corresponding reaction on a webpage...   Learn More >
  • Lazy Loading
    In display advertising, lazy loading refers to not loading an ad until it is set to appear on a...   Learn More >
  • LCP
    Largest Contentful Paint is one of Google's three Core Web Vital metrics. It is a type of page...   Learn More >
  • Lead
    A potential customer, or a way to get in touch with a potential customer (eg email address,...   Learn More >
  • Lead Generation
    Lead generation (or Lead Gen) is the gathering of potential customers' contact information and...   Learn More >
  • Lead Magnet
    A lead magnet is an incentive offered to users, often in exchange for their data or their...   Learn More >
  • Leaderboard
    A leaderboard is a display ad unit that is 728 pixels wide by 90 pixels tall. It is commonly...   Learn More >
  • LI
    LinkedIn is a social network founded in 2003, now owned by Microsoft. It focuses on connecting...   Learn More >
  • Lifetime Value
    LTV (often called Customer Lifetime Value or CLTV) is an attempt at predicting the amount of...   Learn More >
  • Likes
    A "Like" is a social media term, meaning when a user clicks a button to show they like or...   Learn More >
  • Linear Video Ads
    Linear Video Ads are simply video ads that convey a message by being watched (as opposed to...   Learn More >
  • Link
    A link is when clicking on something on one webpage leads to another webpage.
  • Link Equity
    Also referred to as Link Juice, this is an informal measure of how much a link affects the...   Learn More >
  • Link Rot
    Link Rot means when links on a website stop working over time. This happens primarily when: ...   Learn More >
  • Link Spam Update
    An algorithm update from Google in 2021 formalising the need to mark outbound links that are not...   Learn More >
  • Link Velocity
    The rate at which a site gets new inbound links, usually measured as the number of linking...   Learn More >
  • LinkedIn
    LinkedIn is a social network founded in 2003, now owned by Microsoft. It focuses on connecting...   Learn More >
  • Live Rooms
    A way of broadcasting live on Instagram with up to three guests. The 'host' starts an Instagram...   Learn More >
  • Local Citation
    Any mention of a business address online. These are vital in local SEO.
  • Local Influencer
    An influencer whose followers are concentrated in one geographic area.
  • Local Pack
    Also referred to as a Snack Pack. The section on a search engine results page related to a...   Learn More >
  • Local SEO
    The process of making a webpage or website more visible on search engine results pages due to...   Learn More >
  • Long Click
    A long click is when a user clicks on a site on a search engine, then doesn't make that search...   Learn More >
  • Long Tail Keyword
    Multiple word keywords which really define the company targeting it.  These keywords have low...   Learn More >
  • Long-Tail
    The Long Tail refers to the vast majority of websites that get comparatively little traffic, but...   Learn More >
  • Low Hanging Fruit
    Low hanging fruit is an expression that means the easiest things to do. For example, the low...   Learn More >
  • LREC
    What is a 336x280? The 336x280 is an ad unit that has been delisted by the IAB. It...   Learn More >
  • LTV
    LTV (often called Customer Lifetime Value or CLTV) is an attempt at predicting the amount of...   Learn More >
  • LTV:CAC
    The ratio of lifetime value to customer acquisition cost. This is a way of measuring whether the...   Learn More >
  • Make Good
    A make good (or MG) is when a website/ad network under-delivers on an ad campaign, so provides...   Learn More >
  • Marketer
    A marketer is someone who tries to increase and improve awareness of a product or company.
  • Marketing Channel
    A marketing channel is a way to advertise something. For example, you could refer to online...   Learn More >
  • Markup
    A way of tagging a webpage (or elements of a webpage) to explain what they are. This is most...   Learn More >
  • MAU
    A metric that social networks use to describe how many people are using their site. The point of...   Learn More >
  • MCM
    Multiple Customer Management is the way in which ad networks can manage the Google Ad Exchange...   Learn More >
  • Media Kit
    A pack of materials about an organisation. This can either be a pack of prices and options for...   Learn More >
  • Media Spend
    The amount of money spent directly on advertising. For example, a campaign's costs might include...   Learn More >
  • Medium
    An ad free publishing platform where anyone can add articles and are paid (from user...   Learn More >
  • Messenger Rooms
    Facebooks version of Zoom. A large scale video messaging service.
  • Meta Description
    A Meta Description is a summary of a webpage that doesn't appear on the page. It is instead read...   Learn More >
  • Meta Tag
    A tag that is used to define what something online is about. While there is still an HTML meta...   Learn More >
  • Metrics
    Metrics are measurable statistics that are used in digital marketing to improve performance such...   Learn More >
  • MG
    A make good (or MG) is when a website/ad network under-delivers on an ad campaign, so provides...   Learn More >
  • Micro-Influencer
    An influential person on social media with less than 10,000 followers. Often thought to be more...   Learn More >
  • Microsite
    A microsite is a website made for a specific purpose, often by a company that already has a...   Learn More >
  • Microsoft
    A technology company founded by Bill Gates. Microsoft makes a wide variety of the software...   Learn More >
  • Microsoft Edge
    Microsoft Edge is a web browser made by Microsoft that replaced Internet Explorer.
  • Middle of Funnel
    In digital marketing MoFu means "Middle of Funnel" and refers to content that draws people...   Learn More >
  • Minimum CPM
    The minimum CPM amount you will accept for ad impressions - often an option in ad network UIs,...   Learn More >
  • Minimum Guarantee
    A minimum guarantee, or MG, is an amount an ad network contractually agrees to pay a publisher...   Learn More >
  • Mobile Advertising
    What Is Mobile Advertising? Mobile Advertising refers to advertising which is built...   Learn More >
  • Moderated
    Moderation is the act of reviewing comments or forum posts to ensure they don’t breach rules set...   Learn More >
  • Moderator
    Someone who reads comments or posts on a website and decides whether or not that content is...   Learn More >
  • Modified Tweet
    A modified tweet (or MT) is a form of retweet on Twitter, in which changes have been made (often...   Learn More >
  • MoFu
    In digital marketing MoFu means "Middle of Funnel" and refers to content that draws people...   Learn More >
  • MoM
    Month-on-Month (or MoM) means comparing data from one month to the previous month. For example,...   Learn More >
  • Mommy Blogger
    A blogger who talks about their experiences as a mother. Successful Mummy Bloggers will often be...   Learn More >
  • Monetized
    If something is monetized that means that it has been set up so that money is earned from it....   Learn More >
  • Monster MPU
    What is a 300x600? The 300x600 ad unit is an IAB standard ad unit with dimensions of 300 pixels...   Learn More >
  • Month To Date
    An acronym for Month To Date. This is a way of filtering data by only considering the current...   Learn More >
  • Month-on-Month
    Month-on-Month (or MoM) means comparing data from one month to the previous month. For example,...   Learn More >
  • Monthly Active Users
    A metric that social networks use to describe how many people are using their site. The point of...   Learn More >
  • Monumetric
    An ad network for WordPress sites that uses ad rotation technology. They only take sites over a...   Learn More >
  • MPU
    An MPU is a display ad unit that is 300 pixels wide by 250 pixels tall. It is commonly called a...   Learn More >
  • MS
    A technology company founded by Bill Gates. Microsoft makes a wide variety of the software...   Learn More >
  • MT
    A modified tweet (or MT) is a form of retweet on Twitter, in which changes have been made (often...   Learn More >
  • MTD
    An acronym for Month To Date. This is a way of filtering data by only considering the current...   Learn More >
  • Multi-Size Ad Slot
    An ad slot that can load more than one size of advert within it.
  • Multi-Touch Attribution
    Sometimes referred to as multi-channel attribution, this is a way of attributing conversions...   Learn More >
  • Multiple Customer Management
    Multiple Customer Management is the way in which ad networks can manage the Google Ad Exchange...   Learn More >
  • Native Advertising
    Native Ads are ads that are intended not to look like ads. For example, they could be an...   Learn More >
  • Navigational Search Query
    A search aimed at finding a specific website or webpage. While these searches generate a lot of...   Learn More >
  • Negative Keyword
    Keywords which are targeted away from as opposed to target towards. For example, an airline...   Learn More >
  • Negative Targeting
    The process of targeting an ad away from a user or piece of content. For example, an airline may...   Learn More >
  • Nested Comments
    When a reply to a comment is slightly indented or hidden under the comment it is replying to (so...   Learn More >
  • Net 60 Terms
    A common payment condition in online advertising, Net 60 means that you will only be paid 60...   Learn More >
  • Net Promoter Score
    Net Promoter Score is a way of measuring how likely your audience is to recommend you. It...   Learn More >
  • Netiquette
    Etiquette on the internet.
  • NFT
    A unique identifier for a digital good. NFTs utilise blockchain technology to make it possible...   Learn More >
  • NHT
    What is Non-Human Traffic? Non-Human Traffic (or NHT) is a type of traffic made up of any...   Learn More >
  • Niche
    A specific or specialised interest or section of the population. Websites are often spoken about...   Learn More >
  • No-Follow
    A type of link marked so that no link equity passes from the webpage the link is on to the...   Learn More >
  • Non-Exclusive YouTube Video
    A video where an influencer promotes a bunch of different brands at once. This type of...   Learn More >
  • Non-Fungible Token
    A unique identifier for a digital good. NFTs utilise blockchain technology to make it possible...   Learn More >
  • Non-Guaranteed Inventory
    Non-Guaranteed Inventory is the term used when an unspecified amount of inventory is purchased....   Learn More >
  • Non-Human Traffic
    What is Non-Human Traffic? Non-Human Traffic (or NHT) is a type of traffic made up of any...   Learn More >
  • Non-Linear Video Ads
    A non-linear video ad is a video ad that is not based on simply watching a video to get the...   Learn More >
  • Non-Organic Traffic
    Non-Organic Traffic means traffic that has been paid for. This would include users on a site who...   Learn More >
  • Non-Session Data
    Non-Session Data is information that cannot be gleaned from a user by their usage of a site....   Learn More >
  • Non-Standard Ad Unit
    In the Preparing Your Site section we told you to stick with IAB standard ads. This was because...   Learn More >
  • NPS
    Net Promoter Score is a way of measuring how likely your audience is to recommend you. It...   Learn More >
  • Off-Page Ranking Factor
    An SEO term for things that affect where web pages rank in search engines that are not on the...   Learn More >
  • On-Page Ranking Factor
    An SEO term for things that affect where web pages rank in search engines that are on the...   Learn More >
  • On-Page SEO
    On-Page SEO means optimising what is on a webpage (including things that aren't visible - eg...   Learn More >
  • Online Publishers Association
    Now known as Digital Content Next (DCN), the OPA is a trade association of websites with a...   Learn More >
  • OPA
    Now known as Digital Content Next (DCN), the OPA is a trade association of websites with a...   Learn More >
  • Open Rate
    Open Rate is the percentage of people who were sent an email who opened it. It is one of the...   Learn More >
  • Operating System
    An acronym for Operating System. It can be useful to target different ads to different operating...   Learn More >
  • Opportunity To See
    It is traditionally thought that an ad/marketing message needs to be seen around 5 times before...   Learn More >
  • Opt-In
    ‘Opt-in’ or ‘Opting in’ means requiring a user to make an active, positive choice to increase...   Learn More >
  • Opt-Out
    In email marketing, an opt-out means unticking a pre-ticked box that says "I would like to...   Learn More >
  • Optimising
    What does optimising mean? Optimising means making changes to improve performance. It is a...   Learn More >
  • Organic Search
    Organic Search refers to non-paid-for traffic which comes to a website from a search engine.
  • Organic Traffic
    Organic traffic means website traffic that is not paid for - ie users finding your site through...   Learn More >
  • OS
    An acronym for Operating System. It can be useful to target different ads to different operating...   Learn More >
  • OTS
    It is traditionally thought that an ad/marketing message needs to be seen around 5 times before...   Learn More >
  • OTT
    OTT refers to content that is streamed via streaming services.
  • OTT Advertising
    Video ads on streaming devices that are added into free-to-watch streaming services. OTT Ads...   Learn More >
  • OTT Devices
    Devices that offer streaming services (such as streaming boxes, HDMI sticks, Consoles etc).
  • Outbound Marketing
    Outbound marketing means marketing activities where you go out and try and find customers. For...   Learn More >
  • Outreach
    The process of getting in touch with other websites or businesses. Seemingly simple, due to the...   Learn More >
  • Over The Top
    OTT refers to content that is streamed via streaming services.
  • Overdelivery
    When an ad delivers too many impressions/clicks/conversions etc.
  • Overlay
    What is an Overlay (or Floater)? An Overlay (or Floater as they are known in the US) is an IAB...   Learn More >
  • Owned Media
    Owned Media refers to advertising using channels an advertiser controls. This includes your own...   Learn More >
  • PA
    A type of advertising where an algorithm is used to decide which ads are placed in which...   Learn More >
  • PAA
    A Google search feature that includes questions (and answers) relevant to the search used. In...   Learn More >
  • Page CTR
    The percentage of clicks all ads on a page received (Page CTR can also be used to measure link...   Learn More >
  • Page Experience Update
    The Page Experience Update was a Google algorithm update for search that rolled out in Summer...   Learn More >
  • Page Impression
    Also known as a page view, a page impression is a digital marketing metric that counts each time...   Learn More >
  • Page RPM
    What does Page RPM mean? In digital marketing, the Page RPM is the amount a publisher receives...   Learn More >
  • Page Speed
    Page Speed is how fast an individual webpage loads. It can be measured in many ways but is...   Learn More >
  • Page View
    A page view is a metric for how many times a webpage is loaded.
  • PageRank
    The name of the algorithm Google uses to count links to a webpage, and judge how important those...   Learn More >
  • Pages Per Session
    Pages Per Session is a website analytics metric which means the number average number of web...   Learn More >
  • Paid Media
    Paid Media refers to any advertising you have to pay for. This includes PPC or Display Ads,...   Learn More >
  • Paid Post
    A post on social media (or on a blog) that was motivated by money. This can mean allowing...   Learn More >
  • Paid Search
    What Does Paid Search Mean? Paid Search refers to ads placed in search engines above 'organic'...   Learn More >
  • Paid Social
    Traffic which comes to a website from advertising on social networks. This term usually only...   Learn More >
  • Passive Moderation
    When a moderator only checks if posts or comments on a site are suitable if someone flags them....   Learn More >
  • Passives
    Passives is a term used when calculating Net Promoter Score. It refers to people who have...   Learn More >
  • Pay Per Click
    Pay Per Click (or PPC) is another way to say CPC (which stands for Cost Per Click). It is a type...   Learn More >
  • PECR
    An acronym for Privacy and Electronic Communications Regulation, PECR is an EU regulation around...   Learn More >
  • People Also Ask
    A Google search feature that includes questions (and answers) relevant to the search used. In...   Learn More >
  • Performance Advertising
    Performance advertising focuses on, unsurprisingly, the performance of a campaign - in terms of...   Learn More >
  • Performance Buy
    A performance buy is an ad buy for performance advertising purposes.
  • Performance Campaign
    A Performance Campaign is an advertising campaign that focuses on, unsurprisingly, the...   Learn More >
  • Performance Network
    A Performance Network focuses on providing masses of inventory (sometimes anonymously) with the...   Learn More >
  • Performance Spend
    A Performance Spend is an advertising campaign that focuses on, unsurprisingly, the performance...   Learn More >
  • Phishing
    Phishing is a type of scam through digital communication in order to obtain personal information...   Learn More >
  • PHP
    PHP is a programming language used on the internet.
  • Phrase Match
    When targeting keywords in Google Ads for paid search, phrase match means inputting the keywords...   Learn More >
  • Pinterest
    Pinterest is a social network that focuses on collecting images and ideas for inspiration from...   Learn More >
  • Pixel
    A pixel is what makes up the images displayed on your computer. They are minute dots of colour,...   Learn More >
  • Placement
    Placement is a generic term meaning some combination of an ad and the place it is served. It can...   Learn More >
  • Platform
    A platform is a generic term that means a computer/server which does something. An Ad Platform...   Learn More >
  • PNG
    A png is a type of image file (with the file extension .png). It is one of the best types of...   Learn More >
  • Podcast
    An audio show that is available for download or streaming.
  • Podcaster
    Someone who makes podcasts.
  • Polite Loading
    Polite Loading is a common requisite made by websites for ads on their site meaning that ads are...   Learn More >
  • Pop-Blocker
    A pop-blocker is an add-on or plugin for a browser that prevents new windows from being opened...   Learn More >
  • Pop-Up
    What is a Pop-Up (or Pop-Under)? A pop-up ad comprises of a webpage that opens up in a new...   Learn More >
  • Portable Network Graphics
    A png is a type of image file (with the file extension .png). It is one of the best types of...   Learn More >
  • Post
    Post is a generic term for anything you put on social media or a blog. It can also be used as a...   Learn More >
  • Post-Click Conversion
    A Post-Click Conversion, or PC Conversion is when a user converts after a click. This click can...   Learn More >
  • Post-Click Window
    The Post Click Window, or PC Window, is the amount of time after a user has clicked on an ad and...   Learn More >
  • Post-Impression Conversion
    A Post-Impression Conversion or PI Conversion is when a user buys a product after seeing an...   Learn More >
  • Post-Impression Window
    The Post Impression Window, or PI Window, is the amount of time after a user has viewed an ad...   Learn More >
  • Post-Moderation
    In this case, post means "after", so Post-Moderation means moderating comments after they have...   Learn More >
  • PPC
    Pay Per Click (or PPC) is another way to say CPC (which stands for Cost Per Click). It is a type...   Learn More >
  • PR
    Public Relations (or PR) is the process by which a company tries to manage its image or...   Learn More >
  • Pre-Game
    Pre-game ads are usually a type of video (although occasionally an MPU) ad that comes up before...   Learn More >
  • Pre-Moderation
    When all comments or posts on a site are checked by moderators when they are submitted, and only...   Learn More >
  • Pre-Roll
    What Is A Pre-Roll? Pre-Roll is commonly used to refer to any type of video advertising. It is...   Learn More >
  • Premium
    The word "Premium" is used as a throwaway adjective used in the advertising world to imply that...   Learn More >
  • Press Release
    A statement sent out to the press explaining some new development. Usually used in order to...   Learn More >
  • Priority
    Priority in online advertising is a setting in ad servers that is used to decide which ad gets...   Learn More >
  • Product List
    A place where products are listed, such as in search results, category pages, sales pages etc....   Learn More >
  • Programmatic
    A type of advertising where an algorithm is used to decide which ads are placed in which...   Learn More >
  • Programmatic Guaranteed
    A way of block buying and selling ad space within a programmatic platform. This allows you to...   Learn More >
  • Project Manager
    A Project Manager (or PM) makes sure that a project is planned properly and follows that plan...   Learn More >
  • Promoters
    Promoters is a term used when calculating Net Promoter Score. It refers to people who have...   Learn More >
  • Pronouns
    Pronouns are the terms a person would like to be referred to by (eg he/him, she/her, they/them...   Learn More >
  • PSA
    In digital marketing, PSA stands for Public Service Ad, which is an ad for a charity or other...   Learn More >
  • Public Relations
    Public Relations (or PR) is the process by which a company tries to manage its image or...   Learn More >
  • Public Service Ad
    In digital marketing, PSA stands for Public Service Ad, which is an ad for a charity or other...   Learn More >
  • Publisher
    A publisher of a website is the person or company responsible for the content on a website. This...   Learn More >
  • Publisher Ad Tag
    A publisher ad tag is a piece of code that publishers put directly on their site to call ad...   Learn More >
  • Push Down
    A Push Down is a special type of display ad that pushes the content of a webpage downwards. It...   Learn More >
  • Q1
    Q1 is short for Quarter 1 and is a term used to describe the first quarter of the year, which...   Learn More >
  • Q2
    Q2 is short for Quarter 2 and is a term used to describe the second quarter of the year, which...   Learn More >
  • Q3
    Q3 is short for Quarter 3 and is a term used to describe the third quarter of the year, which...   Learn More >
  • Q4
    Q4 is short for Quarter 4 and is a term used to describe the fourth quarter of the year, which...   Learn More >
  • QOQ
    Quarter-on-Quarter (or QOQ) means comparing data from one quarter to the previous quarter. A...   Learn More >
  • QPS
    Queries Per Second (QPS) is the number of times a request is sent to a server per second. With...   Learn More >
  • QR Code
    A QR code is a set of pixels that can be read by an app, usually used to direct users to a...   Learn More >
  • QRG
    A guide provided to Google's army of Search Quality Raters. Search Quality Raters are tasked...   Learn More >
  • QT
    A quote tweet is a term on Twitter for when you retweet the URL to a tweet and add a comment....   Learn More >
  • Qualified Leads
    Qualified Leads are leads that are likely to become sales, as they have had some secondary test...   Learn More >
  • Qualify
    The process of seeing how 'good' a lead is. For example, someone may sign up for a test drive on...   Learn More >
  • Qualitative
    Qualitative means the qualities of something that cannot be measured. For example, if you think...   Learn More >
  • Quality Index
    A version of the Quality Score metric that Yahoo! used.
  • Quality Raters Guidelines
    A guide provided to Google's army of Search Quality Raters. Search Quality Raters are tasked...   Learn More >
  • Quality Score
    Quality Score is a metric that Google Ads (formerly AdWords) uses to work out whether they...   Learn More >
  • Quantitative
    Quantitative means the qualities of something that can be measured. For example, if an ad has a...   Learn More >
  • Quarter
    A quarter is a three month reporting period (as in a quarter of the year). There are four...   Learn More >
  • Quarter 1
    Q1 is short for Quarter 1 and is a term used to describe the first quarter of the year, which...   Learn More >
  • Quarter 2
    Q2 is short for Quarter 2 and is a term used to describe the second quarter of the year, which...   Learn More >
  • Quarter 3
    Q3 is short for Quarter 3 and is a term used to describe the third quarter of the year, which...   Learn More >
  • Quarter 4
    Q4 is short for Quarter 4 and is a term used to describe the fourth quarter of the year, which...   Learn More >
  • Quarter-on-Quarter
    Quarter-on-Quarter (or QOQ) means comparing data from one quarter to the previous quarter. A...   Learn More >
  • Quartile
    A quartile is a statistical term that means the quarter in which something statistically...   Learn More >
  • Queries Per Second
    Queries Per Second (QPS) is the number of times a request is sent to a server per second. With...   Learn More >
  • Query
    A query is any request for information. For example, a search in a search engine is a query, as...   Learn More >
  • Quick Response Code
    A QR code is a set of pixels that can be read by an app, usually used to direct users to a...   Learn More >
  • Quora
    Founded in 2009, Quora is a social network based around knowledge. Users of the site may post...   Learn More >
  • Quote Tweet
    A quote tweet is a term on Twitter for when you retweet the URL to a tweet and add a comment....   Learn More >
  • Rank Brain
    A machine learning algorithm used by Google to improve search results.
  • Reach
    Reach is a metric (most commonly used in social media) referring to the number of users who saw...   Learn More >
  • Real Time Bidding
    RTB stands for Real-Time Bidding. It's a system where publishers set the minimum CPM they...   Learn More >
  • Real Time Bidding Platform
    RTB Platform is short for Real-Time Bidding Platform and is a type of company that uses...   Learn More >
  • Real-Time
    When something occurs in Real-Time, that means it is actually occurring at the speed of life, as...   Learn More >
  • Recency
    Recency is a metric that refers to how long it's been since a user has done something, and is...   Learn More >
  • Reddit
    Launched in 2005, Reddit is one of the top ten largest social networks in the world. Reddit is...   Learn More >
  • Reddit Talk
    Reddit's version of Clubhouse. A voice chat function that can be opened in a sub.
  • Redditor
    Someone who uses the website Reddit (as a registered user).
  • Reels Remix
    Instagram's version of TikTok Duets. You can record a reel that is a response to someone else's...   Learn More >
  • Referral Traffic
    Referral Traffic is traffic from a link on another website (not including search or social media...   Learn More >
  • Referrer
    A referrer means a site or service which has a link to your site. Can be used as a dimension in...   Learn More >
  • Regram
    Instagram's version of reposting or sharing.
  • Remnant Inventory
    Remnant Inventory is the unsold inventory after Brand or Performance networks have been exhausted.
  • Remnant Network
    A type of Ad Network which is used to monetize inventory that remains unsold. These types of...   Learn More >
  • Reskin
    What is a Reskin? A reskin is a branded image that replaces the background of a website. It...   Learn More >
  • Response Rate
    What is a Response Rate? Response Rate is a term often used for surveys and email marketing but...   Learn More >
  • Responsive Ad Unit
    A responsive ad unit changes size to fit the space it is given. This is especially useful when a...   Learn More >
  • Responsive Ads
    A type of text ad in Google Ads where you can add multiple different headlines and descriptions,...   Learn More >
  • Rest of World
    RoW means Rest of World in online advertising and is shorthand for when ads are being...   Learn More >
  • Results Pageviews / Search
    In Google Analytics Internal Search report, this is how many times someone viewed a search...   Learn More >
  • Return On Ad Spend
    What is ROAS? Return On Ad Spend (ROAS) is a metric used in online advertising to calculate how...   Learn More >
  • Return On Investment
    What is an ROI? ROI stands for Return on Investment and means the amount of money you get back...   Learn More >
  • Retweet
    RT stands for 'retweet' in social media. A retweet on Twitter is when a user posts something...   Learn More >
  • Revenue
    The total amount of money taken in by a person or company, before any expenses (such as taxes...   Learn More >
  • Revenue Per Thousand
    What does RPM mean? In digital marketing, the RPM price means that every time something...   Learn More >
  • Revenue Per Thousand Pages
    What does Page RPM mean? In digital marketing, the Page RPM is the amount a publisher receives...   Learn More >
  • Revenue Share
    When using an Ad Network, the income from advertising will be split between the Ad Network and...   Learn More >
  • Revue
    Revue was launched in 2015 and bought by Twitter in 2021. It is essentially Twitter's version of...   Learn More >
  • RFP
    An acronym standing for Request For Proposal. This is what is put out when an organisation is...   Learn More >
  • Rich Media
    Rich Media just means ads that are more than just simple images, or animated gifs. Occasionally...   Learn More >
  • Rich Media Vendor
    The server from which the ad gets send to the ad server.
  • RLSA
    An acronym standing for Retargeting List for Search Ads. It is a feature in Google Ads to target...   Learn More >
  • RM
    Rich Media just means ads that are more than just simple images, or animated gifs. Occasionally...   Learn More >
  • Roadblock Ad
    This is where all ads on a page are sold together to one advertiser. The ads must deliver...   Learn More >
  • ROAS
    What is ROAS? Return On Ad Spend (ROAS) is a metric used in online advertising to calculate how...   Learn More >
  • RoC
    RoC is short for Run of Channel, which means when a set of ads are booked to run anywhere within...   Learn More >
  • ROI
    What is an ROI? ROI stands for Return on Investment and means the amount of money you get back...   Learn More >
  • Role-Based Address
    A role-based address is an email address that uses a job title rather than the name of an...   Learn More >
  • RoN
    RoN is short for Run of Network, and means when a set of ads are booked with an Advertising...   Learn More >
  • RoS
    RoS is short for Run of Site and means when a set of ads are booked to run anywhere on a site.
  • RoW
    RoW means Rest of World in online advertising and is shorthand for when ads are being...   Learn More >
  • RPM
    What does RPM mean? In digital marketing, the RPM price means that every time something...   Learn More >
  • RR
    What is a Response Rate? Response Rate is a term often used for surveys and email marketing but...   Learn More >
  • RT
    RT stands for 'retweet' in social media. A retweet on Twitter is when a user posts something...   Learn More >
  • RTB
    RTB stands for Real-Time Bidding. It's a system where publishers set the minimum CPM they...   Learn More >
  • RTB Platform
    RTB Platform is short for Real-Time Bidding Platform and is a type of company that uses...   Learn More >
  • Run of Channel
    RoC is short for Run of Channel, which means when a set of ads are booked to run anywhere within...   Learn More >
  • Run of Network
    RoN is short for Run of Network, and means when a set of ads are booked with an Advertising...   Learn More >
  • Run of Site
    RoS is short for Run of Site and means when a set of ads are booked to run anywhere on a site.
  • SaaS
    A business model where users are charged a subscription fee for using software as opposed to a...   Learn More >
  • Safari
    Safari is a web browser made by Apple. It comes bundled with many Apple devices, however is not...   Learn More >
  • Sales Confirmation Page
    A sales confirmation page is a webpage that confirms a purchase has been made online. It appears...   Learn More >
  • Salesperson
    In digital marketing, a salesperson is someone whose job is to sell advertising space or...   Learn More >
  • Screaming Frog
    An excellently named SEO tool that scans websites for SEO related issues. It's the best.
  • Scroll Hijacking
    When scrollbars are made to behave differently than usual (for example stopping at a point and...   Learn More >
  • SEA
    SEA is a rarely used acronym that stands for Search Engine Advertising. It is generally referred...   Learn More >
  • Search Engine
    A search engine is a website that attempts to index all websites and then allows users to search...   Learn More >
  • Search Engine Advertising
    SEA is a rarely used acronym that stands for Search Engine Advertising. It is generally referred...   Learn More >
  • Search Engine Marketing
    Search Engine Marketing (or SEM) is a type of marketing where you focus on improving the...   Learn More >
  • Search Engine Optimisation
    SEO stands for Search Engine Optimisation and is the process of improving where your webpages...   Learn More >
  • Search Engine Results Page
    SERP stands for Search Engine Results Page. A SERP is a webpage loaded by a search engine in...   Learn More >
  • Search Query
    The actual words used in a search engine by a user. Contrasts to keywords, which are groups of...   Learn More >
  • Search Ranking
    Search Ranking refers to how high up in search results a website appears for a certain term on...   Learn More >
  • Segmentation
    Segmentation can take place in any form of digital marketing, and simply involves breaking...   Learn More >
  • SEM
    Search Engine Marketing (or SEM) is a type of marketing where you focus on improving the...   Learn More >
  • Sentiment
    A feeling of opinion on something. Sentiment analysis is often used wherever there are comments...   Learn More >
  • SEO
    SEO stands for Search Engine Optimisation and is the process of improving where your webpages...   Learn More >
  • SERP
    SERP stands for Search Engine Results Page. A SERP is a webpage loaded by a search engine in...   Learn More >
  • SERPs Domination
    SERPs Domination is when a single website is returned for all the results on the first page for...   Learn More >
  • Serve
    Serve in online advertising means delivering an ad (ie "there were 30 million ads served last...   Learn More >
  • Server
    A server is a central computer that stores and delivers information to other computers.
  • Server-Side Ad Insertion
    When a ad-supported streaming service inserts ads before sending the stream to a device. This is...   Learn More >
  • Session
    A session is from when a user logs on to a website to when they leave. It is a metric used by...   Learn More >
  • Session Duration
    Session Duration is a website analytics metric that means how long on average a user spends on a...   Learn More >
  • Share
    Sharing is a term mostly used in social media that is a softer way to talk about posting...   Learn More >
  • Share of Voice
    Share of Voice (or SOV) is a metric used to show what percentage of marketing messages on a...   Learn More >
  • Shopify
    A popular and powerful eCommerce platform for people to set up their own online shops.
  • Showrooming
    Showrooming is the opposite of webrooming. It means looking in a physical shop for an item to...   Learn More >
  • Side Hustle
    A job on the side of your main job. During the pandemic, these became especially commonplace,...   Learn More >
  • Single Opt-in
    An Opt-In which only has one step. For example, entering an email address into a box and then...   Learn More >
  • Site Speed
    A general term for the speed at which a site loads. Site speed can be broken down into multiple...   Learn More >
  • Sitemap
    A sitemap is a list of all the web pages on a site, arranged in a useful manner.
  • Skippable
    Skippable in online advertising refers to ads (usually video ads) that do not have to be watched...   Learn More >
  • Skyscraper
    What is a 160x600? The 160x600 ad size is an IAB standard ad unit with dimensions of 160 pixels...   Learn More >
  • Slack
    An instant messenger tool used by companies. Sometimes referred to as a Social Network.
  • SM
    Social Media refers to websites entirely made up of user-generated content, in which users can...   Learn More >
  • Small Business
    AKA SME (Small To Medium Enterprise) or SMB (Small to Medium Business). Official definitions...   Learn More >
  • SMM
    Social Media Marketing (or SMM) is the blanket term for any type of marketing using social...   Learn More >
  • SMO
    Social Media Optimisation (or SMO) refers to any activity which is aimed at improving results...   Learn More >
  • Snapchat
    The central concept is Snapchat is that messages shared are only temporary. All messages delete...   Learn More >
  • Snapchat Memories
    A place on Snapchat where users of the platform can save snaps for later. Memories are only...   Learn More >
  • Snapchat Stories
    A place on Snapchat to curate snaps from the past 24 hours into a publicly viewable set. These...   Learn More >
  • Social Listening
    The process of monitoring social channels for people talking about your brand or things related...   Learn More >
  • Social Media
    Social Media refers to websites entirely made up of user-generated content, in which users can...   Learn More >
  • Social Media Marketing
    Social Media Marketing (or SMM) is the blanket term for any type of marketing using social...   Learn More >
  • Social Media Optimisation
    Social Media Optimisation (or SMO) refers to any activity which is aimed at improving results...   Learn More >
  • Social Media Scheduler
    What is a Social Media Scheduler? A Social Media Scheduler is a tool used to plan social...   Learn More >
  • Social Media Suspension
    When someone is banned from social media. Social media suspensions usually have a specific...   Learn More >
  • Social Proof
    A way of expressing that people like/agree with an action, often by using usage stats. For...   Learn More >
  • Soft-Bounce
    In Email Marketing, Soft-Bounces refer to what are usually temporary issues – the recipient...   Learn More >
  • Software as a Service
    A business model where users are charged a subscription fee for using software as opposed to a...   Learn More >
  • SoLoMo
    Short for Social, Local, Mobile, SoLoMo is a marketing mindset that seeks to integrate three...   Learn More >
  • SOV
    Share of Voice (or SOV) is a metric used to show what percentage of marketing messages on a...   Learn More >
  • SP
    SP stands for Sponsored Post and means a social media post has been paid for by an advertiser....   Learn More >
  • Spam
    Spam refers to unsolicited emails but also can be used to describe emails that use deceptive...   Learn More >
  • Spider
    A spider is a type of bot deployed by search engines that crawls websites to index their...   Learn More >
  • Split Testing
    A way of testing whether one thing is better than another. For example, you could split test two...   Learn More >
  • Sponsored Post
    SP stands for Sponsored Post and means a social media post has been paid for by an advertiser....   Learn More >
  • Sponsorship
    What is a Sponsorship? In online advertising, a sponsorship is where an advertiser pays to have...   Learn More >
  • Sprout Social
    A popular and powerful social media management tool that allows users to manage their social...   Learn More >
  • SSAI
    When a ad-supported streaming service inserts ads before sending the stream to a device. This is...   Learn More >
  • SSL Certificate
    An SSL Certificate is a digital key that creates a secure connection between a website and a...   Learn More >
  • SSP
    SSP stands for Supply Side Platform and is a type of RTB Ad Network in which publishers place...   Learn More >
  • Standard Ad Unit
    The Online Advertising Guide recommends you use IAB standard ads, as it makes the whole ad...   Learn More >
  • Statusbrew
    Statusbrew is a social media scheduling tool. We highly recommend it - read more about why here >   Learn More >
  • Steemit
    A blockchain based social network that pays users for their content using the STEEM cryptocurrency.
  • Structured Citation
    A business listing on a directory. Important for SEO.
  • Style Guide
    A Style Guide is a manual that specifies the house style of a business. It typically includes...   Learn More >
  • Subdomain
    A subdomain is part of a larger domain, usually separated by a dot and at the beginning of a...   Learn More >
  • Subscriber
    This is the name for a person or group of people who have voluntarily decided to become notified...   Learn More >
  • Subscription Video On Demand
    Subscription Video On Demand (eg Netflix, Disney+ etc). These are streaming services which don't...   Learn More >
  • Substack
    A subscription newsletter platform.
  • Subtweet
    A tweet that refers to someone without mentioning them directly (often as a way to mock...   Learn More >
  • Super Follow
    A service from Twitter where people can Super Follow an account. Super Following an account...   Learn More >
  • Supply Side Platform
    SSP stands for Supply Side Platform and is a type of RTB Ad Network in which publishers place...   Learn More >
  • SVOD
    Subscription Video On Demand (eg Netflix, Disney+ etc). These are streaming services which don't...   Learn More >
  • SWOT
    An acronym standing for Strengths, Weaknesses, Opportunities, Threats. SWOT is used to start...   Learn More >
  • Tagged Image File Format
    A TIFF is a type of image file (.TIFF is the file extension). TIFF stands for Tagged Image File...   Learn More >
  • TCF
    The Transparency & Consent Framework is an industry-standard that attempts to make programmatic...   Learn More >
  • Telegram
    A secure messaging app that lets you set messages to delete themselves (like Snapchat)....   Learn More >
  • The Joint Industry Committee for Web Standards
    JICWEBS stands for "The Joint Industry Committee for Web Standards" and was a regulatory body...   Learn More >
  • Thin Content
    Content on a website that has little to no value to a user. This is generally thought of as very...   Learn More >
  • Third-Party Ad Server
    A third-party ad server is a company that hosts ads on behalf of advertisers and manages the...   Learn More >
  • Third-Party Cookies
    Cookies that are dropped onto a person's computer when visiting a website that are not from the...   Learn More >
  • Thumbnail
    A small picture (often auto-generated from a larger version of the picture) that goes alongside...   Learn More >
  • TIFF
    A TIFF is a type of image file (.TIFF is the file extension). TIFF stands for Tagged Image File...   Learn More >
  • TikTok
    A high concept social network, where users can post 15 seconds videos with a song or audio clip...   Learn More >
  • TikTok Resumes
    A way to apply for jobs through TikTok using a short video CV.
  • Tile
    A tile is a common term for a square ad. It usually refers to a 125 pixels (wide) by 125 pixels...   Learn More >
  • Time after Search
    In Google Analytics Internal Search report, the amount of time a user spends on the site after a...   Learn More >
  • Time to Interactive (TTI)
    A measurement of how long it takes for a webpage to become interactive after it starts to load....   Learn More >
  • Timeline
    A timeline in social media refers to a type of feed where all posts are listed in reverse...   Learn More >
  • TINA
    A non-profit organisation devoted to protecting consumers against false or deceptive...   Learn More >
  • Tip Jar
    A way to pay content creators. This functionality is implemented in different ways on different...   Learn More >
  • Title Tag
    A title tag is a piece of HTML code that tells other programs what a webpage is called. The code...   Learn More >
  • TLD
    TLD stands for Top-Level Domain. Top-Level Domain refers to the most important part (rightmost)...   Learn More >
  • ToFu
    In digital marketing, ToFu means "Top of Funnel" and refers to the first real contact someone...   Learn More >
  • Top of Funnel
    In digital marketing, ToFu means "Top of Funnel" and refers to the first real contact someone...   Learn More >
  • Top-Level Domain
    TLD stands for Top-Level Domain. Top-Level Domain refers to the most important part (rightmost)...   Learn More >
  • Total Unique Searches
    In Google Analytics Internal Search report, Total Unique Searches is a count of the number of...   Learn More >
  • Tracking Links
    A hyperlink that is designed to be easily trackable, often by adding UTM parameters, or else by...   Learn More >
  • Traffic
    Traffic in online advertising is a catch-all term for visitors to a site (the online equivalent...   Learn More >
  • Trafficking
    Trafficking in online advertising is the process of uploading, troubleshooting, managing,...   Learn More >
  • Transparency & Consent Framework
    The Transparency & Consent Framework is an industry-standard that attempts to make programmatic...   Learn More >
  • Trigger Warning
    A “trigger warning” (often abbreviated to TW) is a notice at the start of a piece of content...   Learn More >
  • TripAdvisor
    An online travel company that features user-generated content (which is why it is sometimes...   Learn More >
  • Troubleshooting
    The process of systematically testing for, finding and fixing problems (such as broken ads,...   Learn More >
  • Truth In Advertising
    A non-profit organisation devoted to protecting consumers against false or deceptive...   Learn More >
  • TTI
    A measurement of how long it takes for a webpage to become interactive after it starts to load....   Learn More >
  • Tumblr
    Tumblr is a multimedia social network owned by Automattic (who bought it from Verizon). Founded...   Learn More >
  • TW
    A “trigger warning” (often abbreviated to TW) is a notice at the start of a piece of content...   Learn More >
  • Tweet
    A tweet is a post on Twitter. They are limited to 140 characters, with the intention being that...   Learn More >
  • TweetDeck
    A social media scheduling tool.
  • Twitch
    A streaming social network type service, where users film themselves playing video games and...   Learn More >
  • Twitter
    What is Twitter? Twitter is a social media platform that is based around conversation topics...   Learn More >
  • Twitter Blue
    A subscription version of Twitter which has extra features such as an Undo button.
  • Twitter Engagement Rate
    Twitter Engagement Rate is the number of times a tweet was loaded into someone's feed, divided...   Learn More >
  • Twitter Fleets
    Launched in late 2020 but turned off in August 2021, Fleets were Twitter's version of the...   Learn More >
  • Twitter Media Studio
    Twitter's built-in social media management platform.
  • Twitter Spaces
    Twitter Spaces is a live audio space that users can launch to talk to other people. It was...   Learn More >
  • UGC
    UGC (or User Generated Content) means any content generated by the users of a site as opposed to...   Learn More >
  • UI
    UI stands for User Interface and just means the webpage you can login to edit your settings for...   Learn More >
  • Underdelivery
    When an ad campaign does not fulfil the specified amount of impressions/clicks/conversions etc.
  • Uniform Resource Locator
    The web address of a website or webpage. For example, the address of this website is...   Learn More >
  • Unique Selling Point
    An acronym standing for Unique Selling Point. This is a concept based around how a...   Learn More >
  • Unique User
    A person using a computer. Different to a User in that the term “Unique Users” only includes...   Learn More >
  • Unmoderated
    Moderation is the act of reviewing comments or forum posts to ensure they don't breach rules set...   Learn More >
  • Unmonetized
    If something is unmonetized that means that it has not been set up so that money is earned from...   Learn More >
  • Unoptimised
    If something is unoptimized, it has not had any efforts put in to improve its performance.
  • Unqualified Lead
    An unqualified lead is one that has been gathered, but no further testing has been done to...   Learn More >
  • Unskippable
    Unskippable in online advertising refers to ads (usually video ads) that have to be watched by a...   Learn More >
  • Unstructured Citation
    A mention of a website or business which doesn't provide useful details (such as the URL,...   Learn More >
  • Unsubscribe
    When someone unsubscribes from something, it means they have decided they no longer want to...   Learn More >
  • Unsubscribe Link
    All email marketing is required to have a working Unsubscribe link contained within it. An...   Learn More >
  • Unsubscribe Rate
    In email marketing, the unsubscribe rate means the percentage of your users who are choosing to...   Learn More >
  • Upweight
    An Upweight in online advertising is a term to do with optimising ad campaigns. It means when a...   Learn More >
  • Urchin Tracking Module
    UTM parameters are 5 tracking parameters you can add to the end of a URL which can be read by...   Learn More >
  • URL
    The web address of a website or webpage. For example, the address of this website is...   Learn More >
  • User
    A user is the analytics term for a person using a computer. Different to a Unique User in...   Learn More >
  • User Base
    A user base is a group of users who frequently use a site, as opposed to visiting just one time.
  • User Experience
    UX is an abbreviation for User Experience, which means how easy and pleasing it is for a person...   Learn More >
  • User Experience Testing
    User experience testing is the process of making sure that users have the best experience...   Learn More >
  • User Generated Content
    UGC (or User Generated Content) means any content generated by the users of a site as opposed to...   Learn More >
  • User Interaction
    A user interaction is often what advertisers are interested in gaining from their adverts. What...   Learn More >
  • User Interface
    UI stands for User Interface and just means the webpage you can login to edit your settings for...   Learn More >
  • User Journey
    User Journey means the actions a user takes and the pages a user will pass through on a site...   Learn More >
  • USP
    An acronym standing for Unique Selling Point. This is a concept based around how a...   Learn More >
  • UTM
    UTM parameters are 5 tracking parameters you can add to the end of a URL which can be read by...   Learn More >
  • UX
    UX is an abbreviation for User Experience, which means how easy and pleasing it is for a person...   Learn More >
  • Value Add
    Value Add refers to the actual impressions given as free to an advertiser.
  • Value For Money
    What Does VfM Mean? If you are unable to track conversions for your ad campaign, there is a...   Learn More >
  • VAST
    VAST is the equivalent of IAB Standard Ad sizes for Video Advertising, meaning that an...   Learn More >
  • Verified Badge
    A verified badge is a way that Twitter identifies accounts as being owned by who says owns...   Learn More >
  • Vertical Unit
    A Vertical Unit is an informal way of talking about any ad size which is taller than it is wide...   Learn More >
  • VfM
    What Does VfM Mean? If you are unable to track conversions for your ad campaign, there is a...   Learn More >
  • VI
    What is a Viewable Impression? A Viewable Impression (or VI) means an ad impression that...   Learn More >
  • Video Ad Serving Template
    VAST is the equivalent of IAB Standard Ad sizes for Video Advertising, meaning that an...   Learn More >
  • Video Advertising
    A video ad is an ad using a video to advertise a product or service. They are generally much...   Learn More >
  • Video MPU
    A Video MPU is an MPU ad that contains a video in it.   7 Ideas & Facts About Video MPUs ...   Learn More >
  • Video Network
    A Video Network is a platform which delivers Videos. This can also be applied to a platform...   Learn More >
  • View-Through
    View-Through refers to seeing an ad all the way through. It originally only referred to video...   Learn More >
  • View-Through Conversion
    A View-Through Conversion is another way of describing a post-impression conversion - a...   Learn More >
  • View-Through Conversion Rate
    View-Through Conversion Rate is the percentage of people who saw an ad all the way through (but...   Learn More >
  • View-Through Rate
    What does View-Through Rate mean? The View-Through Rate (or VTR) of an ad is the percentage of...   Learn More >
  • Viewability
    Viewability in online advertising is the measure of whether an ad has been seen or not, and...   Learn More >
  • Viewability Rate
    What is a Viewability Rate? Viewability Rate is the percentage of ads that are actually seen by...   Learn More >
  • Viewable Impression
    What is a Viewable Impression? A Viewable Impression (or VI) means an ad impression that...   Learn More >
  • Viral
    A piece of content that is shared a lot by individuals (without payment) in a short period of...   Learn More >
  • Viral Marketing
    Viral Marketing is where someone creates content so interesting that people share it widely for...   Learn More >
  • Viral Video
    A Viral Video means a video which people share with each other at a high rate. Video Ads that...   Learn More >
  • Vlog
    A video blog.
  • Vlogger
    A video blogger.
  • Voice Search
    When a search is made vocally as opposed to through text. This can occur on either voice only...   Learn More >
  • VR
    What is a Viewability Rate? Viewability Rate is the percentage of ads that are actually seen by...   Learn More >
  • VTR
    What does View-Through Rate mean? The View-Through Rate (or VTR) of an ad is the percentage of...   Learn More >
  • W3C
    W3C is the World Wide Web Consortium, which is the main international standards organisation for...   Learn More >
  • Wait Marketing
    Wait Marketing is the process of advertising to people while they are waiting. In Online...   Learn More >
  • Walled Garden
    A moderated marketplace, such as Google Play or Apples App Store.
  • Waterfall
    The order in which the Ad Networks are used is often referred to as "The Waterfall" as in "that...   Learn More >
  • Web Accessibility
    A way of judging whether a website has been developed so that people with disabilities can use it.
  • Web App
    A Web App is a website which functions like a program (such as Netflix for example).
  • Web Design
    Web Design is the process of deciding what a website (or any thing that is put on the internet)...   Learn More >
  • Web Designer
    A Web Designer is someone who designs websites (and anything that goes on the internet really)....   Learn More >
  • Webcast
    A webcast is a broadcast on the internet.
  • Webinar
    An online seminar. These are growing in prominence.
  • Webpage
    An individual page on a website.
  • Webrooming
    Webrooming is when you research a product online, but then buy it in a physical shop at a later...   Learn More >
  • Website Engagement Rate
    A new metric added to GA4 which is the opposite of bounce rate. Instead of measuring the...   Learn More >
  • WeChat
    A Chinese social media platform, that includes a payment platform. It is so popular than many...   Learn More >
  • Week To Date
    An acronym standing for Week To Date. Used in analytics, this is a way of filtering results by...   Learn More >
  • Week-on-Week
    Week-on-Week (or WoW) means comparing data from one week to the previous week. For example, you...   Learn More >
  • Welcome Email
    An initial email to someone who has joined any type of email list (eg because they've signed up...   Learn More >
  • What You See Is What You Get
    Pronounced whizzy-wig, this acronym stands for What You See Is What You Get. It refers to a...   Learn More >
  • WhatsApp
    A secure instant messenger owned by Facebook. Groups can be made within WhatsApp to communicate...   Learn More >
  • White Hat
    In online advertising, White Hat refers to practices which are above board or "good". For...   Learn More >
  • Whitelist
    A Whitelist is a list of things that are not banned or blocked. For example Ad Blockers...   Learn More >
  • WOM
    Word Of Mouth (or WOM) in marketing means when people tell each other about a product/company...   Learn More >
  • Word Of Mouth
    Word Of Mouth (or WOM) in marketing means when people tell each other about a product/company...   Learn More >
  • WordPress
    WordPress is one of the most popular content management systems for websites. It is reported to...   Learn More >
  • World Wide Web
    Stands for world wide web in case you were wondering.
  • World Wide Web Consortium
    W3C is the World Wide Web Consortium, which is the main international standards organisation for...   Learn More >
  • WoW
    Week-on-Week (or WoW) means comparing data from one week to the previous week. For example, you...   Learn More >
  • WP
    WordPress is one of the most popular content management systems for websites. It is reported to...   Learn More >
  • WTD
    An acronym standing for Week To Date. Used in analytics, this is a way of filtering results by...   Learn More >
  • WWW
    Stands for world wide web in case you were wondering.
  • WYSIWYG
    Pronounced whizzy-wig, this acronym stands for What You See Is What You Get. It refers to a...   Learn More >
  • XML Sitemap
    An XML Sitemap is a file that lists all of a sites URLs so that Search Engines can properly...   Learn More >
  • Yahoo!
    One of the oldest search engines.
  • Yahoo! Bing Network
    The Yahoo! Bing Network is an Ad Platform joint venture from Yahoo! and Bing and is a way to...   Learn More >
  • Yammer
    Microsoft's answer to Twitter & Slack. Generally used internally on companies intranet for staff...   Learn More >
  • Year To Date
    Year To Date (or YTD) means everything that has happened in this year up until today. It is...   Learn More >
  • Year-on-Year
    Year-on-Year (or YoY) means comparing data from a date range in one year to the same date range...   Learn More >
  • Yield
    Yield in online advertising is a generic metric term. It kind of means "the amount you got out...   Learn More >
  • Yield Management
    Yield management refers to attempting to improve the yield of something. It can be a full time...   Learn More >
  • YMYL
    An acronym for Your Money or Your Life, which encompasses all websites which give health or...   Learn More >
  • Yoast
    Yoast is the most popular SEO plugin for WordPress.
  • YouTube
    YouTube is a video network owned by Google. It runs the most VOD ads of any video network, and...   Learn More >
  • YouTuber
    A user of the website YouTube as a creator - by uploading/managing videos, creating videos, or...   Learn More >
  • YoY
    Year-on-Year (or YoY) means comparing data from a date range in one year to the same date range...   Learn More >
  • YT
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  • YTD
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  • Z-Index
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  • Zapier
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  • Zombie Cookie
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