Online Advertising Glossary

Welcome to our Online Advertising Glossary. Use it to cut through the jargon (and keep ahead of the competition).

We’re constantly updating the glossary with basic definitions, as well as more in-depth explorations of digital marketing terms. However, if there is something you need to know about urgently (or if you think there is anything important missing), please get in touch to let us know at justin@theonlineadvertisingguide.com

Please note: The below contains terms related to digital marketing, as well as acronyms, abbreviations, and synonyms.

If you’re looking for something specific, we recommend you use the search box. You can also use the alphabetical or category filters to narrow your results.

 

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  • 2

  • A 2nd Order Link is when you post something (on your blog, social media etc), then someone reads...   Learn More >

  • 3

  • Commonly used for analytics and conversion tracking, these are cookies that are not created by...   Learn More >

  • 1

  • What is a 120x60? The 120x60 ad unit is an IAB standard ad unit with dimensions of 120 pixels...   Learn More >
  • What is a 120x600? The 120x600 ad unit is a now-defunct IAB standard ad unit historically...   Learn More >
  • What is a 125x125? The 125x125 ad unit is a now-defunct IAB standard ad unit with the...   Learn More >
  • What is a 160x600? The 160x600 ad size is an IAB standard ad unit with dimensions of 160 pixels...   Learn More >

  • 3

  • What is a 300x50? The 300x50 ad unit is an IAB Mobile standard ad unit with the dimensions of...   Learn More >
  • An MPU is a display ad unit that is 300 pixels wide by 250 pixels tall. It is commonly called a...   Learn More >
  • What is a 300x600? The 300x600 ad unit is an IAB standard ad unit with dimensions of 300 pixels...   Learn More >
  • What is a 320x50? The 320x50 ad unit is an IAB Mobile standard ad unit with the dimensions of...   Learn More >
  • What is a 320x100? The 320x100 ad unit is a top-performing AdSense ad size, which is...   Learn More >
  • What is a 320x480? The 320x480 ad unit is a mobile ad with dimensions of 320 pixels wide by 480...   Learn More >
  • What is a 336x280? The 336x280 is an ad unit that has been delisted by the IAB. It...   Learn More >

  • 4

  • What is a 468x60? The 468x60 ad unit is a now-defunct IAB standard ad unit with the dimensions...   Learn More >

  • 7

  • A leaderboard is a display ad unit that is 728 pixels wide by 90 pixels tall. It is commonly...   Learn More >

  • 9

  • What is a Super Leaderboard? The 970x90 is an ad unit that is one of the IABs new ad portfolio...   Learn More >
  • What is a Billboard? The 970x250 is an ad unit which was listed as a Rising Star by the IAB. It...   Learn More >

  • a

  • An acronym for Ask to Answer. On Quora users can request answers to questions from specific...   Learn More >
  • When someone adds something to their shopping cart on a website that sells things but then...   Learn More >
  • An Abandoned Cart Email is an email sent to people who started adding things to their shopping...   Learn More >
  • Account-Based Marketing (ABM) is a highly-tailored marketing strategy that targets a specific...   Learn More >
  • What does Above The Fold mean? Above The Fold in online advertising (or ATF) refers to the...   Learn More >
  • What does Above The Line mean? Above The Line (or ATL) refers to conventional marketing...   Learn More >
  • A/B Testing (or split testing) is where you show two different variants of something (an ad or...   Learn More >
  • ACCA stands for Awareness, Comprehension, Conviction and Action and is a type of marketing...   Learn More >
  • In ad platforms, this is an option to specify that ads should be delivered as soon as possible....   Learn More >
  • Acceptable Ads is a set of criteria for placing ads on a website. It was created by the parent...   Learn More >
  • Account-Based Marketing (ABM) is a highly-tailored marketing strategy that targets a specific...   Learn More >
  • In online advertising, an acquisition means a purchase. It is most commonly used as the A in CPA...   Learn More >
  • When a moderator is reading the majority of posts or comments on a website or social network to...   Learn More >
  • Active View is how Google AdSense measures Viewable Impressions. An Active View Viewable...   Learn More >
  • What is an Ad Agency? An Ad Agency is a company that handles other companies marketing work,...   Learn More >
  • An ad blocker is a piece of software that stops adverts from being shown on websites in a users...   Learn More >
  • Ad blocking is the process of blocking ads from appearing in a users browser, usually using an...   Learn More >
  • An Ad Bundle is a popular advertising concept in Germany that refers to buying all ad units...   Learn More >
  • An ad buy is a block of ads being purchased for one purpose.
  • Ad Buyer is a job in online advertising, which refers to someone who negotiates the price of...   Learn More >
  • What does Ad Call / Ad Request mean? An Ad Call or Ad Request is when one computer requests an...   Learn More >
  • An Ad Campaign refers to a set ads which are designed to run together.
  • AdChoices is an advertising industry initiative to ensure that behavioural advertising isn't...   Learn More >
  • What does Added Value or Value Added mean? In online advertising, Added Value (or Value Added)...   Learn More >
  • Addressable refers to the ability to target specific individuals or segments of an audience...   Learn More >
  • ATC is short for a metric called "Add to Cart". This is where a user adds something to a cart on...   Learn More >
  • An Ad Exchange is a type of RTB platform in which websites can both put their ads in to...   Learn More >
  • In Google Ads, Ad Extensions are extra bits that can be added to search ads. These include phone...   Learn More >
  • What is an Ad Impression? An ad impression is one successful ad call - one ad loading on a...   Learn More >
  • A set of ad impressions. For example, the total amount of ad impressions a publisher or network...   Learn More >
  • Ad Line is a term used to mean one line of detail on either an insertion order or within an ad...   Learn More >
  • A company that sells advertising space for many websites.
  • Adobe Flash was an animation program that was commonly used for advertising. It was finally...   Learn More >
  • Ad Operations is a job role devoted to some combination of uploading, troubleshooting, managing,...   Learn More >
  • Ad Operations is a job role devoted to some combination of uploading, troubleshooting, managing,...   Learn More >
  • An Ad Platform is a generic term meaning the product a company uses to serve advertising....   Learn More >
  • An ad pricing model is the way in which an advertiser pays for advertising, such as on a CPM,...   Learn More >
  • Ad Rank is a metric used by Google to decide the positioning of an ad for different keywords on...   Learn More >
  • AdSense is an Ad Platform from Google. It is an easy way to place ads on your site and earn...   Learn More >
  • The server which ads get sent to sites from. These are used by Ad Networks as well as Ad...   Learn More >
  • Ad Serving Costs are any costs accrued from the actual running of an ad. These can include (for...   Learn More >
  • Ad Serving Fees are charges made for serving ads. These would include upfront fees paid to ad...   Learn More >
  • The space on a webpage where an ad loads. The dimensions are specified as horizontal and then...   Learn More >
  • A space on a website that is reserved for advertising.
  • Ad Specs are the requirements a website/network places on advertisers to allow their ad to run....   Learn More >
  • Ads.txt is a file that websites can upload which publicly declares which ad companies are...   Learn More >
  • An Ad Tag is the piece of code an advertiser gives to a website instead of the actual ads they...   Learn More >
  • An Ad Unit is the generic term used when talking about a single type of ad.
  • A feature on Facebook Ads which allows the Facebook Pixel to scan webpages it is on to glean...   Learn More >
  • An Advergame is a game made by an advertiser. It is a sort of advertisement in that the game...   Learn More >
  • To advertise is the process of drawing attention to a something (such as a product, service or...   Learn More >
  • An advertiser is a person or company who pays for any form of advertising.
  • AVOD stands for Advertising-Based Video on Demand (I don't know why the B disappeared). It...   Learn More >
  • Before you can work out how much money your site will make, you have to understand the different...   Learn More >
  • Advertorial is a piece of writing made to look like an article, but which is just a written...   Learn More >
  • Adware is a type of software that delivers ads onto a computer regardless of an internet...   Learn More >
  • AdWords is an Ad Platform from Google. It is a place where advertisers can run ad campaigns...   Learn More >
  • Facebook's Aggregated Event Measurement Protocol is a change to how conversions are measured by...   Learn More >
  • For websites, affiliate marketing is typically the practice of putting a link to a product or...   Learn More >
  • An Age Gate is a page (sometimes within an advert) that stops a user from continuing until they...   Learn More >
  • Facebook's Aggregated Event Measurement Protocol is a change to how conversions are measured by...   Learn More >
  • Content that is generated by a machine 'reading' other content. While AI Content is...   Learn More >
  • AIDA is a type of sales or marketing funnel where you drive potential customers through four...   Learn More >
  • AIDAS is a variation of the original AIDA model, which is known as one of the hierarchy of...   Learn More >
  • A bit of text that is attached to an image on a webpage appears when the image doesn't load....   Learn More >
  • AMA stands for Ask Me Anything and is a form of question and answer session that originated on...   Learn More >
  • The largest online retailer in the world. Amazon started out selling books and now sells pretty...   Learn More >
  • The rate at which an individual post is shared on social media. This is calculated by taking the...   Learn More >
  • The measurable statistics of a website or an ad campaign (such as impressions). Typically...   Learn More >
  • A provider of website analytics such as Google Analytics.
  • An Anchor Ad is a type of overlay ad which stays at the bottom of a webpage regardless of...   Learn More >
  • Also known as a Link Label. Anchor Text is the text which has a hyperlink attached to it. For...   Learn More >
  • A Gif that cycles through different images. Gif is an acronym that stands for graphic...   Learn More >
  • The average (mean) amount earned per order (in revenue). This is a helpful metric to make...   Learn More >
  • An API is a way to connect two programs together. In digital marketing, APIs are often used to...   Learn More >
  • App is an abbreviation of Application and is generally used to refer to applications on mobile...   Learn More >
  • The rate at which an individual post is liked on social media. This is calculated by taking...   Learn More >
  • The mapping website from Apple. It can be found here. Businesses with physical locations can...   Learn More >
  • Apple Maps Connect is how businesses with physical locations get their businesses on Apple...   Learn More >
  • App is an abbreviation of Application and is generally used to refer to applications on mobile...   Learn More >
  • An API is a way to connect two programs together. In digital marketing, APIs are often used to...   Learn More >
  • Augmented Reality is a way of digitally adding more details to an image recorded on a camera in...   Learn More >
  • Arbitrage is the tactic of buying something at one price and then selling it at a higher price....   Learn More >
  • AMA stands for Ask Me Anything and is a form of question and answer session that originated on...   Learn More >
  • An acronym for Ask to Answer. On Quora users can request answers to questions from specific...   Learn More >
  • A way of expressing the relative measurements of a rectangle, often used for video or display...   Learn More >
  • ATC is short for a metric called "Add to Cart". This is where a user adds something to a cart on...   Learn More >
  • What does Above The Fold mean? Above The Fold in online advertising (or ATF) refers to the...   Learn More >
  • What does Above The Line mean? Above The Line (or ATL) refers to conventional marketing...   Learn More >
  • AIDA is a type of sales or marketing funnel where you drive potential customers through four...   Learn More >
  • Attribution is the process of judging data to decide which action you will say caused a result....   Learn More >
  • An auction in digital marketing refers to the process of how an advertising platform decides...   Learn More >
  • AVOC stands for Audible and Visible on Complete. A metric measuring the number of video views...   Learn More >
  • Facebook’s extended ad network of websites where it runs adverts. Similar to the Google Display...   Learn More >
  • Augmented Reality is a way of digitally adding more details to an image recorded on a camera in...   Learn More >
  • A way of representing yourself with an icon or figure. Reddit launched a new Avatar builder at...   Learn More >
  • The average (mean) amount earned per order (in revenue). This is a helpful metric to make...   Learn More >
  • In Google Analytics Internal Search report, this is the number of pages a user views after doing...   Learn More >
  • AVOC stands for Audible and Visible on Complete. A metric measuring the number of video views...   Learn More >
  • AVOC Rate is the percentage of video ads that are audible and visible on complete (they have the...   Learn More >
  • AVOD stands for Advertising-Based Video on Demand (I don't know why the B disappeared). It...   Learn More >
  • ACCA stands for Awareness, Comprehension, Conviction and Action and is a type of marketing...   Learn More >

  • b

  • B2B stands for Business to Business and refers to a business whose customers are other...   Learn More >
  • B2C means Business to Consumer and refers to a business whose customers are the general public...   Learn More >
  • B2D stands for Business to Developer marketing. B2D marketing is coming to the fore due to...   Learn More >
  • B2E stands for Business to Employee marketing. This refers to all the internal marketing...   Learn More >
  • A backlink is a link from another website. Backlinks are different to inbound links, which...   Learn More >
  • A Backup Ad is an ad that serves when an Ad Tag fails to call the intended ad. These can be...   Learn More >
  • A Backup Gif is the Gif version of an ad that is provided alongside a more complicated version...   Learn More >
  • What is a 468x60? The 468x60 ad unit is a now-defunct IAB standard ad unit with the dimensions...   Learn More >
  • 'Banner Ads' is the generic term used to describe image-based online ads such as 160x600s,...   Learn More >
  • Banner Blindness refers to the idea that most people don't even notice display ads...   Learn More >
  • 'Baseline' in online advertising generally refers to the unoptimised set of stats you get when...   Learn More >
  • BAU is any work that takes place as part of the standard functions of a business (and are not...   Learn More >
  • Advertising that is based on working out users interests by what websites they have visited,...   Learn More >
  • Behavioural Segmentation is the process of splitting people by their activity (or lack of...   Learn More >
  • This is a term used to describe targeting based on data that is gathered on a user. This can...   Learn More >
  • The term Below The Fold (or BTF) means the space on a webpage that can only be seen once a user...   Learn More >
  • Below The Line (or BTL) refers to unconventional marketing, which in online advertising could...   Learn More >
  • A benchmark is a statistical point of interest used for comparison. They are usually expressed...   Learn More >
  • What Does BERT mean? BERT stands for Bidirectional Encoder Representations from...   Learn More >
  • Better Ads is a display advertising standard that publishers and ad networks sign up to in order...   Learn More >
  • What is a Billboard? The 970x250 is an ad unit which was listed as a Rising Star by the IAB. It...   Learn More >
  • A search engine made by Microsoft.
  • Microsoft’s answer to Google Ads, Bing Ads is where you can run search ads on the Bing search...   Learn More >
  • Bing Maps is the mapping website from Bing (Bing is the search engine from Microsoft). You can...   Learn More >
  • Adding a business to mapping services is a key part of local SEO. Bing Places is how businesses...   Learn More >
  • An emoji that is intended to look like you, and is used as your avatar on many social platforms.
  • Black Hat refers to dodgy (or even illegal) methods of practice. In digital marketing, it is...   Learn More >
  • A list of (usually permanently) banned people or things. For example, users who break rules...   Learn More >
  • A journal-esque set of web pages. They are often written in a personal style and used to...   Learn More >
  • A person who writes a blog. Blogger is also the name of Google's blogging platform.
  • The process of writing a blog.
  • The informal collective name for all blogs.
  • In digital marketing, BoFu means "Bottom of Funnel" and refers to content that drives...   Learn More >
  • The informal name for any book-related content on TikTok. Notable for the fact that this...   Learn More >
  • A business that pulls itself up into success without little or no external (or internal)...   Learn More >
  • A bot is a computer program that does something online, but which another computer will see as a...   Learn More >
  • In digital marketing, BoFu means "Bottom of Funnel" and refers to content that drives...   Learn More >
  • The term bounce is used in digital marketing is used in both Websites Analytics and in Email...   Learn More >
  • What does Bounce Rate mean? Bounce Rate is the percentage of users who visit a site but leave...   Learn More >
  • What does Bounce Rate mean? Bounce Rate is the percentage of users who visit a site but leave...   Learn More >
  • The distinguishable identity of a company, product, or even of an individual (ie their personal...   Learn More >
  • Brand Advertising is when advertisers pay to improve the value of their brand. This can be...   Learn More >
  • Brand Awareness generally means how memorable a brand is under different conditions. It is...   Learn More >
  • A Brand Buy is an ad buy for brand advertising purposes.
  • A Brand Campaign is an Ad Campaign where the focus is increasing the value of a brand. For...   Learn More >
  • A Brand Network is an advertising network which only deals with “premium” websites, and will...   Learn More >
  • A Brand Spend is an advertising campaign designed to increase the value of a brand (as opposed...   Learn More >
  • A hierarchical way of describing to a user where they are on the site (usually with hyperlinks)....   Learn More >
  • 'Broad' is a colloquial way of describing a method of running social media ads where little (if...   Learn More >
  • A type of algorithm update from Google which works to improve search results based on...   Learn More >
  • When targeting keywords in Google Ads for paid search, broad match means inputting the keywords...   Learn More >
  • Broad Match Modifier was a keyword match type that was retired by Google on 18th February 2021....   Learn More >
  • A broken ad call is when an ad tag fails to retrieve an ad, and so nothing is shown on screen.
  • A browser is a piece of software that allows users to view web pages (you are using one right...   Learn More >
  • Buy-To-Detail Rate shows the percentage of people who bought an item on a website, after viewing...   Learn More >
  • The term Below The Fold (or BTF) means the space on a webpage that can only be seen once a user...   Learn More >
  • Below the Line (or BTL) refers to unconventional marketing, which in online advertising could...   Learn More >
  • Below The Line (or BTL) refers to unconventional marketing, which in online advertising could...   Learn More >
  • A budget refers to a set amount of money put aside for a specific purpose. In online...   Learn More >
  • Splitting your advertising budget into "flights" (or periods of time) in order to maximise its...   Learn More >
  • Buffer is a social media scheduling tool.
  • Bulletin is Facebook/Meta's email newsletter product.
  • An attitude of aggressive confidence. Used in digital marketing to describe someone focusing...   Learn More >
  • BAU is any work that takes place as part of the standard functions of a business (and are not...   Learn More >
  • B2B stands for Business to Business and refers to a business whose customers are other...   Learn More >
  • B2C means Business to Consumer and refers to a business whose customers are the general public...   Learn More >
  • B2D stands for Business to Developer marketing. B2D marketing is coming to the fore due to...   Learn More >
  • B2E stands for Business to Employee marketing. This refers to all the internal marketing...   Learn More >
  • Button historically referred to the ad sizes 120x60 or 125x125, however is usually used now to...   Learn More >
  • Buy-To-Detail Rate shows the percentage of people who bought an item on a website, after viewing...   Learn More >

  • c

  • C2C stands for Customer-to-Customer. A business model where your customers buy and sell with...   Learn More >
  • The amount it costs to gain a new customer (the total sales & marketing costs per customer...   Learn More >
  • Cache-busting in online advertising is the process of stopping an ad from being stored on a...   Learn More >
  • Call To Action (or CTA) refers to sentences which direct a user to do something (such as "Buy...   Learn More >
  • What Is Call Tracking? Call Tracking in digital marketing is the process of attributing phone...   Learn More >
  • Also known as Title Case. Camel Case Means Capitalising Every Word In a Sentence. This is used...   Learn More >
  • Campaign Budget Optimization is a feature on Facebook Ads where you set the budget at campaign...   Learn More >
  • A Canonical Link is a link added to the metadata of the code of a page which indicates what the...   Learn More >
  • A national standard in the USA for sending emails, which legislates around SPAM emails and...   Learn More >
  • A popular and simple design tool that can be accessed through a browser. Canva has a large...   Learn More >
  • CAPI is short for Conversion API. It is a cookie-less way to directly send conversion data to...   Learn More >
  • A captcha is a way to distinguish human users from bots. As such a large part of internet use is...   Learn More >
  • Cart-To-Detail Rate is a metric in Google Analytics (when using the enhanced eCommerce module)...   Learn More >
  • CSS stands for Cascading Style Sheets and is a programming language used to make websites.
  • A version of hashtags on Twitter that are used for stocks. Instead of the #, Cashtags use $ -...   Learn More >
  • Legislation around email marketing in Canada which requires express permission before emails are...   Learn More >
  • Campaign Budget Optimization is a feature on Facebook Ads where you set the budget at campaign...   Learn More >
  • Charm Pricing refers to the practice of pricing items at $4.99 or $9.99 etc for example....   Learn More >
  • A chatbot is a program that talks to the public on a companies behalf. They can be used to...   Learn More >
  • What is a Click? When it comes to online advertising, a click refers to a user clicking on an...   Learn More >
  • Anything that can be clicked on, where that click causes a response. For example, clicking on...   Learn More >
  • CT is short for Click-Through. A rarely used acronym, which clever marketing folk think they...   Learn More >
  • Last updated May 2023 What does CTR mean? CTR stands for Click-Through Rate. It is the...   Learn More >
  • CTOR is the acronym for Click-To-Open Rate. It is used to calculate the percentage of people who...   Learn More >
  • CSAI is when a streaming device (such as a smart TV, gaming console, or streaming USB stick)...   Learn More >
  • Close Rate is the percentage of leads that turn into conversions. You calculate it simply by...   Learn More >
  • Cumulative Layout Shift is one of Google’s Core Web Vital metrics, which is to be used as a...   Learn More >
  • An audio-chat social network app which launched in 2020. Users of Clubhouse can listen to and/or...   Learn More >
  • A Consent Management Platform (CMP) is how websites track and record whether people have given...   Learn More >
  • CMS stands for Content Management System. It refers to any program that is used to manage a...   Learn More >
  • When one brand tries to link itself intrinsically in the minds of the user with another, often...   Learn More >
  • Companion Ads are two or more ads that are delivered together. Due to the way these work,...   Learn More >
  • A captcha is a way to distinguish human users from bots. As such a large part of internet use is...   Learn More >
  • Completion Rate is a metric meaning the percentage of people who completed a task, out of those...   Learn More >
  • Conditional Content is content on a webpage or email that only appears when certain criteria are...   Learn More >
  • A confirmation page is the page a user sees after completing an action that confirms that action...   Learn More >
  • Any time video is streamed to a big screen (eg a smart TV). This term is useful in...   Learn More >
  • A Consent Management Platform (CMP) is how websites track and record whether people have given...   Learn More >
  • A consumption is a metric Facebook uses, which basically means the number of clicks on any of...   Learn More >
  • Content is a generic term for stuff on the internet, such as posts, articles, videos, pictures etc.
  • CMS stands for Content Management System. It refers to any program that is used to manage a...   Learn More >
  • A Content Optimisation System (COS) is a platform that optimises content for individual...   Learn More >
  • Contextual advertising is advertising that targets the content of the page it is displayed on....   Learn More >
  • What is a Conversion? Conversion is the generic term used for an action or acquisition...   Learn More >
  • A conversion pixel is a 3rd party piece of code placed on a website that allows an advertiser or...   Learn More >
  • The Conversion Rate (CR) of a campaign is the number of conversions achieved per click. It is...   Learn More >
  • Conversion Rate Optimisation is the process of working to increase the speed (or likelihood) of...   Learn More >
  • In online advertising, a converted user is someone who has seen or clicked on an ad and...   Learn More >
  • A cookie is usually a way for a webpage to store a small amount of information on your computer...   Learn More >
  • A policy that explains which cookies are dropped by a website, and what they are being used for....   Learn More >
  • COPE is an acronym that stands for Create Once, Publish Everywhere. It is a strategy to...   Learn More >
  • On Facebook Ads, a Core Audience is one that is defined by using Facebooks data on their...   Learn More >
  • Core Web Vitals are a set of metrics introduced by Google in 2019 that were meant to become...   Learn More >
  • A Content Optimisation System (COS) is a platform that optimises content for individual...   Learn More >
  • Cost is a catch-all term in online advertising that refers to budget or payment. It is used...   Learn More >
  • What does CPA mean? The CPA price is the amount that gets paid when an ad leads to a sale (or...   Learn More >
  • What does CPC mean? The Cost Per Click price is the amount paid every time a user clicks on an...   Learn More >
  • Cost Per Completed View. This is a metric used for video advertising. It is not that common as...   Learn More >
  • What does CPD mean? The CPD price is the amount that gets paid for every day that an ad is on a...   Learn More >
  • What does CPE mean? CPE stands for Cost Per Engagement. The CPE price is the price that gets...   Learn More >
  • Cost Per Expansion is a type of advertising rate. It is a specific type of CPE campaign...   Learn More >
  • What does CPI mean? The CPI price is the amount paid per installation of an app on a...   Learn More >
  • Cost Per Land is a type of advertising rate. It is basically the same as Cost Per Click. It...   Learn More >
  • What does CPL mean? The CPL price means that every time the advertiser gets a lead (a potential...   Learn More >
  • Facebooks version of CPA, which also includes any goal of a campaign. By making it a...   Learn More >
  • What does CPM mean? CPM is an ad pricing model used to buy advertising space, most commonly for...   Learn More >
  • What does Cost Per View mean? CPV means the price that gets paid when a video ad is played. In...   Learn More >
  • What Does CPvM Mean? Also known as vCPM and CPMv. CPvM advertising is where the CPvM price is...   Learn More >
  • A way for two accounts on Twitter to tweet together (the Tweet will say it's from both of them)....   Learn More >
  • What does CPA mean? The CPA price is the amount that gets paid when an ad leads to a sale (or...   Learn More >
  • What does CPC mean? The Cost Per Click price is the amount paid every time a user clicks on an...   Learn More >
  • Cost Per Completed View. This is a metric used for video advertising. It is not that common as...   Learn More >
  • What does CPD mean? The CPD price is the amount that gets paid for every day that an ad is on a...   Learn More >
  • What does CPE mean? CPE stands for Cost Per Engagement. The CPE price is the price that gets...   Learn More >
  • What does CPI mean? The CPI price is the amount paid per installation of an app on a...   Learn More >
  • What does CPL mean? The CPL price means that every time the advertiser gets a lead (a potential...   Learn More >
  • What does CPM mean? CPM is an ad pricing model used to buy advertising space, most commonly for...   Learn More >
  • What does Cost Per View mean? CPV means the price that gets paid when a video ad is played. In...   Learn More >
  • What Does CPvM Mean? Also known as vCPM and CPMv. CPvM advertising is where the CPvM price is...   Learn More >
  • The Conversion Rate (CR) of a campaign is the number of conversions achieved per click. It is...   Learn More >
  • Crawling refers to the process where an automated program goes through a website and maps it out...   Learn More >
  • COPE is an acronym that stands for Create Once, Publish Everywhere. It is a strategy to...   Learn More >
  • A Creative Agency is a company that creates advertising on behalf of other companies. They...   Learn More >
  • A way to manage posts and assets on LinkedIn for creators.
  • CRM stands for Customer Relationship Management. A tool or platform that helps manages a...   Learn More >
  • Conversion Rate Optimisation is the process of working to increase the speed (or likelihood) of...   Learn More >
  • A way of measuring when someone visits a website on one device, but then only completes a...   Learn More >
  • CSAI is when a streaming device (such as a smart TV, gaming console, or streaming USB stick)...   Learn More >
  • CSS stands for Cascading Style Sheets and is a programming language used to make websites.
  • CT is short for Click-Through. A rarely used acronym, which clever marketing folk think they...   Learn More >
  • Call To Action (or CTA) refers to sentences which direct a user to do something (such as "Buy...   Learn More >
  • CTOR is the acronym for Click-To-Open Rate. It is used to calculate the percentage of people who...   Learn More >
  • Last updated May 2023 What does CTR mean? CTR stands for Click-Through Rate. It is the...   Learn More >
  • Any time video is streamed to a big screen (eg a smart TV). This term is useful in...   Learn More >
  • Cumulative Layout Shift is one of Google’s Core Web Vital metrics, which is to be used as a...   Learn More >
  • The amount it costs to gain a new customer (the total sales & marketing costs per customer...   Learn More >
  • CRM stands for Customer Relationship Management. A tool or platform that helps manages a...   Learn More >
  • C2C stands for Customer-to-Customer. A business model where your customers buy and sell with...   Learn More >
  • Core Web Vitals are a set of metrics introduced by Google in 2019 that were meant to become...   Learn More >

  • d

  • DAGMAR stands for "defining advertising goals for measured advertising results". While it was...   Learn More >
  • Daisy-Chaining in online advertising is the process of passing ad calls from one Ad Network to...   Learn More >
  • Dark Patterns are techniques used by websites and apps to trick their users into taking an...   Learn More >
  • A post on social media that is not published to your feed or timeline, but is used as an ad....   Learn More >
  • Traffic from social media platforms that doesn't contain any referral information so cannot be...   Learn More >
  • Dark Traffic means traffic where the referrer is unknown. It includes links from secure sites...   Learn More >
  • DFP stands for DART for Publishers and was Google's Ad Server. There was a version for large ad...   Learn More >
  • A way to combine data from multiple sources to analyze and segment it. These are becoming...   Learn More >
  • Dayparting refers to optimising by the hour of the day (splitting a day into parts).
  • Digital Content Next (DCN) is the new name for the OPA. A non-profit trade association for the...   Learn More >
  • Deduplication (or de-duping) results is an action that occurs to the reports for CPA campaigns...   Learn More >
  • A Default Ad is an ad that shows when no other ad is available from an ad server due to...   Learn More >
  • A display ad unit that is no longer commonly in use to the point where the IAB no longer lists...   Learn More >
  • The specific tangible results of a project. In marketing, deliverables can mean things like...   Learn More >
  • A type of marketing that focuses on increasing demand for a product or service, rather than...   Learn More >
  • A DSP (or Demand Side Platform) is a type of RTB Ad Network in which Ad Agencies input how much...   Learn More >
  • Demographics are factors such as age, race, gender, sex, location which are often used to break...   Learn More >
  • Demographic Segmentation refers to splitting up an audience by their demographics. This is...   Learn More >
  • Detractors is a term used when calculating Net Promoter Score. It refers to people who have...   Learn More >
  • Device targeting is the process of making ads deliver on a specific type of computer - be it...   Learn More >
  • DFP stands for DART for Publishers and was Google's Ad Server. There was a version for large ad...   Learn More >
  • Digital Content Next (DCN) is the new name for the OPA. A non-profit trade association for the...   Learn More >
  • A person who undertakes marketing activities via the internet. This can include: Email...   Learn More >
  • What is Digital Marketing? Digital Marketing simply means any type of marketing which is done...   Learn More >
  • A type of marketing where a letter or piece of promotional material is sent through the post...   Learn More >
  • An internal message on a social network (such as Twitter). Often abbreviated to DM, it is now...   Learn More >
  • DTC stands for Direct-to-Consumer. A type of business that markets & sells directly to its...   Learn More >
  • Discord is a chatroom app popular with gamers, which is often described as a social media platform.
  • Discovery Ads are native ads from Google Ads that appear on YouTube, Gmail, the Google App, and...   Learn More >
  • Discrepancy Definition Discrepancy means an unexpected (or unexplainable) difference between...   Learn More >
  • The generic term used to describe image-based online advertising such as the use of 160x600s,...   Learn More >
  • A commenting plugin that can be used on any website which requires users to create profiles....   Learn More >
  • An internal message on a social network (such as Twitter). Often abbreviated to DM, it is now...   Learn More >
  • A way to combine data from multiple sources to analyze and segment it. These are becoming...   Learn More >
  • A phrase referring to the idea of Dog Food makers should test their own dog food (presumably on...   Learn More >
  • The amount of time it takes for a browser to actually receive the HTML code (pre-loading the page).
  • An Opt-In process where after a user has entered their details, they have to take a further...   Learn More >
  • Downweight is a term used when optimising ads. It means reducing the appearance of an ad on...   Learn More >
  • Dropshipping is a type of business that doesn't manage any stock directly, but instead manages...   Learn More >
  • A DSP (or Demand Side Platform) is a type of RTB Ad Network in which Ad Agencies input how much...   Learn More >
  • DTC stands for Direct-to-Consumer. A type of business that markets & sells directly to its...   Learn More >
  • A search engine with a focus on privacy in that it doesn't personalise results, and doesn't...   Learn More >

  • e

  • A metric on Facebook Ads which uses surveys to see whether people remember seeing an ad within...   Learn More >
  • Also known as Free Media, Earned Media is advertising that was inspired rather than placed or...   Learn More >
  • Earnings Per Thousand Visitors. A metric that captures the value of each visit to a site, rather...   Learn More >
  • EASA stands for European Advertising Standards Alliance which is a self-regulatory body for...   Learn More >
  • eCommerce refers to buying or selling goods or services online, as well as online transactions....   Learn More >
  • An online sale. A subset of conversion in general, which don't have to be sales or money related...   Learn More >
  • The conversion rate of online sales (as opposed to other types of conversions).
  • In Google Ads, ECPC stands for Enhanced Cost Per Click and is a setting where clicks are...   Learn More >
  • Effective Cost Per Engagement. This term is used when a cost per engagement is being calculated...   Learn More >
  • eCPM is like the cost per kilo of online advertising pricing. It is effectively what you would...   Learn More >
  • Last updated February 2023 E-E-A-T stands for Experience, Expertise, Authoritativeness and...   Learn More >
  • Effective Cost Per Engagement. This term is used when a cost per engagement is being calculated...   Learn More >
  • eCPM is like the cost per kilo of online advertising pricing. It is effectively what you would...   Learn More >
  • Efficacy means somethings ability to produce the intended result. In online advertising, it is...   Learn More >
  • Email Bounce Rate is the percentage of emails sent which weren't delivered. In general terms -...   Learn More >
  • Often referred to as an Email Marketing List. A list of email addresses that a company gathers...   Learn More >
  • Email Marketing is the process of sending out emails en masse with a marketing message. It is...   Learn More >
  • In marketing, an Email Service Provider (or ESP) is a company that offers email marketing...   Learn More >
  • A standard set of small images that can be added to messages and posts that is used to express...   Learn More >
  • EOW stands for End of Week. It is a common ad hoc deadline set in many types of business ("Can I...   Learn More >
  • The person who actually uses a website, product, or service. It is important to keep a focus on...   Learn More >
  • An Engagement is any sort of interaction with content. For example on a video it would...   Learn More >
  • Engagement Rate (or ER) is the percentage of people who saw a piece of content or ad and engaged...   Learn More >
  • In Google Ads, ECPC stands for Enhanced Cost Per Click and is a setting where clicks are...   Learn More >
  • The way in which Firefox blocks all third-party cookies automatically, making analytics and...   Learn More >
  • EOW stands for End of Week. It is a common ad hoc deadline set in many types of business ("Can I...   Learn More >
  • Earnings Per Thousand Visitors. A metric that captures the value of each visit to a site, rather...   Learn More >
  • Engagement Rate (or ER) is the percentage of people who saw a piece of content or ad and engaged...   Learn More >
  • In marketing, an Email Service Provider (or ESP) is a company that offers email marketing...   Learn More >
  • A metric on Facebook Ads which uses surveys to see whether people remember seeing an ad within...   Learn More >
  • The way in which Firefox blocks all third-party cookies automatically, making analytics and...   Learn More >
  • EASA stands for European Advertising Standards Alliance which is a self-regulatory body for...   Learn More >
  • In ad platforms, this is an option to specify that ads should be delivered evenly as possible...   Learn More >
  • When targeting keywords in Google Ads for paid search, exact match means inputting the keywords...   Learn More >
  • An Exclusion Pixel is a way of stopping ads from appearing in a certain place or to a certain...   Learn More >
  • Exit Rate is the percentage of users who left a website after visiting a specific webpage. It...   Learn More >
  • An expandable ad in online advertising refers to any ad unit which becomes larger upon some sort...   Learn More >
  • A marketing buzzword that tries to encapsulate how enjoyable and easy to use something was. This...   Learn More >
  • External comms is a PR term used to describe communications such as press releases that are sent...   Learn More >

  • f

  • A social networking site, where users can post updates in their timeline which include text,...   Learn More >
  • Facebook's website analytics program (similar to Google Analytics) that was officially retired...   Learn More >
  • The free Facebook advertising course run by Facebook. It is very comprehensive.
  • Facebook Boost is a system where you pay Facebook to show organic posts to more people, with no...   Learn More >
  • Facebook's built-in social media management tool for Facebook and Instagram. It can be used to...   Learn More >
  • Broadcasting live onto Facebook, with a video appearing in your feed which is shown in real-time.
  • The messaging system that is built into Facebook, which is broken out into a separate app on...   Learn More >
  • "Facebook Total Value" is Meta Ads version of Quality Score for Google Ads. This is Meta's way...   Learn More >
  • Facebook’s extended ad network of websites where it runs adverts. Similar to the Google Display...   Learn More >
  • FAQs stands for Frequently Asked Questions. It is a section added to most websites to improve...   Learn More >
  • FMCG stands for Fast Moving Consumer Goods, and basically means anything you would buy in a big...   Learn More >
  • The icon that appears on a tab in a browser when visiting a website. Usually just the websites logo.
  • A social networking site, where users can post updates in their timeline which include text,...   Learn More >
  • What is a Frequency Cap? A frequency cap is a limit to the number of times each user sees an...   Learn More >
  • An acronym that stands for Fear Of Missing Out, which refers to the idea that people always...   Learn More >
  • Featured snippets are a small portion of a webpage's text that Google displays at the top of...   Learn More >
  • FLoC was a way of tracking people for advertising purposes (both targeting and conversion...   Learn More >
  • A social media term meaning either the list of updates you have posted or the list of updates...   Learn More >
  • Firefox is made by Mozilla and is one of the most popular web browsers.
  • First Input Delay is one of Google's Core Web Vital metrics, which is to be used as a ranking...   Learn More >
  • Field Data is data that is collected from real users rather than from a lab. Google is now using...   Learn More >
  • A file extension is the label your computer reads to understand what sort of file it is dealing...   Learn More >
  • What does Fill Rate mean? Fill Rate means the number of ad impressions that actually deliver...   Learn More >
  • In online advertising, a filmstrip refers to a type of 300x600 ad unit. It is distinct from a...   Learn More >
  • Firefox is made by Mozilla and is one of the most popular web browsers.
  • First Input Delay is one of Google's Core Web Vital metrics, which is to be used as a ranking...   Learn More >
  • A first price auction is when the winner of an auction pays the amount they bid (as opposed to 1...   Learn More >
  • First Time Impression Ratio is a metric used by Facebook for the ratio of the number of ad...   Learn More >
  • An ad made using Adobe Flash which is usually animated and can be interactive. These types of...   Learn More >
  • FLoC was a way of tracking people for advertising purposes (both targeting and conversion...   Learn More >
  • A flywheel is a type of wheel that is designed to efficiently translate one type of momentum...   Learn More >
  • FMCG stands for Fast Moving Consumer Goods, and basically means anything you would buy in a big...   Learn More >
  • The bottom edge of a browser: the area above is what a user sees when they first load a webpage,...   Learn More >
  • The act of choosing to add someone's updates to your social media feed (and becoming their...   Learn More >
  • A follower is a social media term that means someone who has chosen to see your updates on that...   Learn More >
  • An old tradition on Twitter where people would suggest interesting accounts to follow (these...   Learn More >
  • What does Follow Ratio mean? Follow Ratio is the number of followers compared to the number of...   Learn More >
  • An acronym that stands for Fear Of Missing Out, which refers to the idea that people always...   Learn More >
  • A service that has a basic version that is free to use, but for which a premium version of the...   Learn More >
  • What does Frequency mean? In online advertising, frequency refers to how often an ad appears to...   Learn More >
  • What is a Frequency Cap? A frequency cap is a limit to the number of times each user sees an...   Learn More >
  • FAQs stands for Frequently Asked Questions. It is a section added to most websites to improve...   Learn More >

  • g

  • Google Analytics is one of the most commonly used providers of web statistics. It's free and...   Learn More >
  • Google Analytics 4. This was previously known as Web + App but is now intended as a replacement...   Learn More >
  • Google Ad Manager is Google's ad serving platform. Through GAM websites can add different ad...   Learn More >
  • Gamification is a loose term that means turning things into games. In online advertising, it...   Learn More >
  • Gated content refers to any webpages which require something before you are allowed to use it....   Learn More >
  • Google Business Profile is a way of managing how your business appears on Google Maps and in the...   Learn More >
  • GDPR stands for General Data Protection Regulation. It is the updated legal framework in the EU...   Learn More >
  • GDPR stands for General Data Protection Regulation. It is the updated legal framework in the EU...   Learn More >
  • In Digital Marketing, Geo-Targeting means aiming content (an ad, webpage etc) at a particular...   Learn More >
  • A type of image file, which can be animated. Gif is an acronym that stands for graphic...   Learn More >
  • A glossary is a list of definitions of words that appear in the attached text. They are useful...   Learn More >
  • NOTE: Google My Business was renamed Google Business Profile in November 2021. Google My...   Learn More >
  • "Golden Questions" are a set of questions that tell you more than just the answers. These are...   Learn More >
  • The "Golden Triangle" is a concept in Google Ads where you rely on its automated systems to...   Learn More >
  • Google+ was a social network from Google. It has now been switched off.
  • Google is the largest and most popular search engine. They also have a wide range of...   Learn More >
  • Google Ad Manager is Google's ad serving platform. Through GAM websites can add different ad...   Learn More >
  • Formerly known as Google AdWords (the name changed in 2018). Google Ads is one of the largest...   Learn More >
  • Google Analytics is one of the most commonly used providers of web statistics. It's free and...   Learn More >
  • Google Analytics 4. This was previously known as Web + App but is now intended as a replacement...   Learn More >
  • Google Business Profile is a way of managing how your business appears on Google Maps and in the...   Learn More >
  • Google Chrome is a web browser made by Google. It is the most popular browser and comes bundled...   Learn More >
  • Google Data Studio is a free WYSIWYG report builder that links with Google Analytics and other...   Learn More >
  • Google Discover is a feed on Google.com (on mobile) and the Google App which surfaces content...   Learn More >
  • Google Maps is an online mapping service owned by Google that includes the location of...   Learn More >
  • NOTE: Google My Business was renamed Google Business Profile in November 2021. Google My...   Learn More >
  • The new name for Google Webmaster Tools. Google Search Console is a free service that lets...   Learn More >
  • Google Tag Manager is an efficient way of dynamically managing tagging on a website from Google....   Learn More >
  • Google Trends is a free tool from Google which lets people explore the relative popularity of...   Learn More >
  • A type of image file, which can be animated. Gif is an acronym that stands for graphic...   Learn More >
  • An influencer marketing strategy that use a large group of micro-influencers to try and...   Learn More >
  • The mechanism that makes a startup grow in a sustainable fashion. This can often mean a...   Learn More >
  • A type of marketing focussed solely on finding strategies for growth.
  • The new name for Google Webmaster Tools. Google Search Console is a free service that lets...   Learn More >
  • Google Tag Manager is an efficient way of dynamically managing tagging on a website from Google....   Learn More >
  • Guaranteed inventory refers to ad buys where a specified amount of inventory is offered. The...   Learn More >
  • A Guest Post is a post in a blog from someone who is not one of the authors of a blog. Guest...   Learn More >

  • h

  • In digital marketing, half-life is defined as the time it takes for a piece of content to...   Learn More >
  • On Snapchat, a half-swipe is when you uncover a message to read it without notifying the other...   Learn More >
  • A common feature of websites (including this one), where the menu button is simply shown as...   Learn More >
  • Hard bounces in email marketing refer to when you try to email someone, and their email address...   Learn More >
  • An acronym meaning Help A Report Out. HARO is a website that helps reporters find expert sources...   Learn More >
  • A hashtag is this symbol #. It is used on social media to categorize posts so that other users...   Learn More >
  • A type of real-time bidding where publishers offer each ad impression to multiple ad exchanges...   Learn More >
  • Keywords that are one or two words long (usually less than 15 characters in total), which...   Learn More >
  • An acronym meaning Help A Report Out. HARO is a website that helps reporters find expert sources...   Learn More >
  • A Hero Image is a large (possibly oversized) image that dominates the top of a website, often...   Learn More >
  • Marketers and advertisers often use heuristics to understand shopper behaviour and to influence...   Learn More >
  • A hidden iframe is an iframe that is made invisible to users by being made incredibly small or...   Learn More >
  • Hit historically was used to mean "pageview", however, this is no longer correct. What 'hit'...   Learn More >
  • The front page of a website (where you go when you type in the URL). Occasionally abbreviated to HP.
  • What is a Homepage Takeover? A Homepage Takeover is a type of roadblock in which the Homepage...   Learn More >
  • Hootsuite is a (great!) social media scheduling tool.
  • An ad unit that is wider than it is tall. It is useful to group ad units in this way for...   Learn More >
  • A House Ad is an ad that advertised your products or services on your site. They are generally...   Learn More >
  • A social network based around group video chats.
  • The front page of a website (where you go when you type in the URL). Occasionally abbreviated to HP.
  • What is a Homepage Takeover? A Homepage Takeover is a type of roadblock in which the Homepage...   Learn More >
  • Hreflang is a piece of code that you add to a webpage that tells search engines which language...   Learn More >
  • HTML is the name of the code webpages are written in. Although there are other types of code...   Learn More >
  • HTML is the name of the code webpages are written in. Although there are other types of code...   Learn More >

  • i

  • IAB stands for the Interactive Advertising Bureau (or Internet Advertising Bureau in the UK)....   Learn More >
  • The new version of Story Pins. Idea Pins however are intended to be long-term 'stories' rather...   Learn More >
  • Apple's way of allowing advertisers to transmit data to third parties of users who opt-in.
  • Apple's way of allowing advertisers to transmit data to third parties of users who opt-in.
  • Made by Microsoft, Internet Explorer is one of the oldest browsers available. It has now been...   Learn More >
  • iframe is an abbreviation of inline frame and is an innovation by Internet Explorer to display...   Learn More >
  • Instagram is a free photo and video sharing social network, created in 2010 and acquired in 2012...   Learn More >
  • What does Impression mean? Impression means when something (usually content, an ad or post) is...   Learn More >
  • A time-based limit on the number of impressions that can be served, usually added to part of a...   Learn More >
  • What does Impression RPM mean? Impression RPM is the amount of revenue paid per 1,000...   Learn More >
  • Impression Share is a metric in Google Ads. It is the percentage of impressions that your ads...   Learn More >
  • In email marketing, the term ‘Inactive Subscriber’ refers to someone who has chosen to continue...   Learn More >
  • An inbound link is a link that leads to your webpage. In SEO it is important to have lots of...   Learn More >
  • Inbound marketing refers to trying to get customers to come to you as opposed to going out and...   Learn More >
  • 'Incremental' is a common way of referring to things that only happened because of marketing...   Learn More >
  • Incremental Revenue in online advertising usually means the extra amount of money made from...   Learn More >
  • Infinite Scroll refers to a feature on websites where a user can continue scrolling down a page...   Learn More >
  • An Influencer is essentially the internet version of a celebrity. The unofficial definition of...   Learn More >
  • Using influencers to market a product or brand. This can be direct via paying an influencer (eg...   Learn More >
  • A marketing platform that helps brands with their influencer marketing. Often not much more than...   Learn More >
  • A query on a search engine that is looking for specific information. Creating content for these...   Learn More >
  • In-House Marketing is when a company has its own team of marketers on the payroll (as opposed to...   Learn More >
  • A way of including code (such as CSS) directly in the body of a program (or webpage). While this...   Learn More >
  • An IO is an Insertion Order which in online advertising is the contract that provides the...   Learn More >
  • Instagram is a free photo and video sharing social network, created in 2010 and acquired in 2012...   Learn More >
  • Broadcasting live onto Instagram, with your video appearing live in your feed.
  • Instagram Reels is Instagram's version of TikTok. You can record a 15-60 second clip set to...   Learn More >
  • A way that users can curate a group of their own Instagram posts. These stories are only...   Learn More >
  • What is an Install Rate? The Install Rate of an ad campaign means how many clicks on an ad it...   Learn More >
  • A metric used when the goal of advertising is getting someone to install a piece of software...   Learn More >
  • Internal Comms is a PR term that refers to information being communicated within a...   Learn More >
  • An internal link simply means a link that goes from one page within a site to another page...   Learn More >
  • IAB stands for the Interactive Advertising Bureau (or Internet Advertising Bureau in the UK)....   Learn More >
  • Made by Microsoft, Internet Explorer is one of the oldest browsers available. It has now been...   Learn More >
  • Interstitial essentially means "between" and are the ads which appear before or between webpages...   Learn More >
  • What is In-Text Advertising? In-Text Advertising is where you allow a company to monetize words...   Learn More >
  • Invalid traffic (or IVT) is traffic that ad networks will not pay publishers for, regardless of...   Learn More >
  • The total amount of ad impressions a publisher or network has - this is usually expressed as a...   Learn More >
  • The act of predicting how many ad impressions will be available in the future. Like all...   Learn More >
  • Inventory Management is the process of making sure all ads booked are able to deliver, by moving...   Learn More >
  • An IO is an Insertion Order which in online advertising is the contract that provides the...   Learn More >
  • An operating system from Apple which included many updates around privacy. For digital...   Learn More >
  • What is an Install Rate? The Install Rate of an ad campaign means how many clicks on an ad it...   Learn More >
  • Invalid traffic (or IVT) is traffic that ad networks will not pay publishers for, regardless of...   Learn More >

  • j

  • A programming language used for web applications. Not to be confused with the far more prevalent...   Learn More >
  • JavaScript is a type of code used for programming on the web. It is one of the three main types...   Learn More >
  • JICWEBS stands for "The Joint Industry Committee for Web Standards" and was a regulatory body...   Learn More >
  • When a piece of content belongs to multiple people/companies. This often happens for co-branded...   Learn More >
  • jpg is the file extension abbreviation of a JPEG image file. JPEG stands for Joint Photographic...   Learn More >
  • jpg is the file extension abbreviation of a JPEG image file. JPEG stands for Joint Photographic...   Learn More >
  • jQuery is a JavaScript library that makes it much easier to use JavaScript in a variety of ways.
  • JavaScript is a type of code used for programming on the web. It is one of the three main types...   Learn More >
  • A jump page is a microsite that opens after clicking on an ad. It is essentially a pop-up ad...   Learn More >

  • k

  • Kerning is the process of altering the space between letters to make text easy to read and nice...   Learn More >
  • KPI stands for Key Performance Indicator (or sometimes Key Point Indicator) and simply means the...   Learn More >
  • A keyword means something that is entered into a search engine. They can be targeted by Paid...   Learn More >
  • A plugin for Google Chrome that provides keyword suggestions for free within search results. You...   Learn More >
  • Keyword Stuffing is the act of filling a page with keywords in an attempt to rank higher on...   Learn More >
  • Keyword targeting is the process of targeting marketing activities at specific sets of useful...   Learn More >
  • Kik Messenger is an instant messaging platform that is sometimes referred to as a social network.
  • An acronym standing for Keep It Simple Stupid. KISS is a sort of pseudo-ethos that advocates for...   Learn More >
  • A knowledge base that is used by Google to serve information directly into search results. These...   Learn More >
  • KPI stands for Key Performance Indicator (or sometimes Key Point Indicator) and simply means the...   Learn More >
  • In Digital Marketing, K-Weight refers to the size of an ad or piece of content in kB...   Learn More >

  • l

  • When data is collected under lab conditions. For example, when testing page loading speed, Lab...   Learn More >
  • Often referred to as LALs, a lookalike audience is a targetable audience that Facebook generates...   Learn More >
  • The page where a person enters a website (ie the page they "land on"). In online advertising,...   Learn More >
  • Largest Contentful Paint is one of Google's three Core Web Vital metrics. It is a type of page...   Learn More >
  • Sometimes referred to as Last Touch, this is the most common type of attribution for conversions...   Learn More >
  • The time between a user action (such as a click) and the corresponding reaction on a webpage...   Learn More >
  • In display advertising, lazy loading refers to not loading an ad until it is set to appear on a...   Learn More >
  • Largest Contentful Paint is one of Google's three Core Web Vital metrics. It is a type of page...   Learn More >
  • A potential customer, or a way to get in touch with a potential customer (eg email address,...   Learn More >
  • A leaderboard is a display ad unit that is 728 pixels wide by 90 pixels tall. It is commonly...   Learn More >
  • Lead generation (or Lead Gen) is the gathering of potential customers' contact information and...   Learn More >
  • A lead magnet is an incentive offered to users, often in exchange for their data or their...   Learn More >
  • Originally contributed by Eun Rockwell. Last updated May 2023. LinkedIn is a social network...   Learn More >
  • LTV (often called Customer Lifetime Value or CLTV) is an attempt at predicting the amount of...   Learn More >
  • LTV (often called Customer Lifetime Value - CLTV or CLV) is an attempt at predicting the amount...   Learn More >
  • A "Like" is a social media term, meaning when a user clicks a button to show they like or...   Learn More >
  • Linear Video Ads are simply video ads that convey a message by being watched (as opposed to...   Learn More >
  • A link is when clicking on something on one webpage leads to another webpage.
  • Originally contributed by Eun Rockwell. Last updated May 2023. LinkedIn is a social network...   Learn More >
  • LinkedIn's built in email marketing platform. There are a lot of suprisingly good ones on there...   Learn More >
  • Also referred to as Link Juice, this is an informal measure of how much a link affects the...   Learn More >
  • When two or more websites put each others' links on their pages in order to artificially improve...   Learn More >
  • Link Rot means when links on a website stop working over time. This happens primarily when: ...   Learn More >
  • An algorithm update from Google in 2021 formalising the need to mark outbound links that are not...   Learn More >
  • The rate at which a site gets new inbound links, usually measured as the number of linking...   Learn More >
  • A way of broadcasting live on Instagram with up to three guests. The 'host' starts an Instagram...   Learn More >
  • Any mention of a business address online. These are vital in local SEO.
  • An influencer whose followers are concentrated in one geographic area.
  • Also referred to as a Snack Pack. The section on a search engine results page related to a...   Learn More >
  • The process of making a webpage or website more visible on search engine results pages due to...   Learn More >
  • A long click is when a user clicks on a site on a search engine, then doesn't make that search...   Learn More >
  • The Long Tail refers to the vast majority of websites that get comparatively little traffic, but...   Learn More >
  • Multiple word keywords which really define the company targeting it.  These keywords have low...   Learn More >
  • Often referred to as LALs, a lookalike audience is a targetable audience that Facebook generates...   Learn More >
  • Low hanging fruit is an expression that means the easiest things to do. For example, the low...   Learn More >
  • Loyalty Rate is the percentage of users that visited a website or app, that also visited in the...   Learn More >
  • What is a 336x280? The 336x280 is an ad unit that has been delisted by the IAB. It...   Learn More >
  • LSI stands for Latent Semantic Intent keywords. LSI keywords are possibly the most controversial...   Learn More >
  • LTV (often called Customer Lifetime Value - CLTV or CLV) is an attempt at predicting the amount...   Learn More >
  • LTV (often called Customer Lifetime Value or CLTV) is an attempt at predicting the amount of...   Learn More >
  • The ratio of lifetime value to customer acquisition cost. This is a way of measuring whether the...   Learn More >

  • m

  • Made for Advertising Sites. Low quality websites that focus typically focus on a niche,and which...   Learn More >
  • Magento is a popular open-source eCommerce platform owned by Adobe.
  • A make good (or MG) is when a website/ad network under-delivers on an ad campaign, so provides...   Learn More >
  • A marketer is someone who tries to increase and improve awareness of a product or company.
  • A marketing channel is a way to advertise something. For example, you could refer to online...   Learn More >
  • A way of tagging a webpage (or elements of a webpage) to explain what they are. This is most...   Learn More >
  • A metric that social networks use to describe how many people are using their site. The point of...   Learn More >
  • Multiple Customer Management is the way in which ad networks can manage the Google Ad Exchange...   Learn More >
  • MER stands for Media Efficient Ratio. MER is a metric that shows you how much you get back from...   Learn More >
  • A pack of materials about an organisation. This can either be a pack of prices and options for...   Learn More >
  • The amount of money spent directly on advertising. For example, a campaign's costs might include...   Learn More >
  • An ad free publishing platform where anyone can add articles and are paid (from user...   Learn More >
  • MER stands for Media Efficient Ratio. MER is a metric that shows you how much you get back from...   Learn More >
  • Facebooks version of Zoom. A large scale video messaging service.
  • A Meta Description is a summary of a webpage that doesn't appear on the page. It is instead read...   Learn More >
  • A tag that is used to define what something online is about. While there is still an HTML meta...   Learn More >
  • A unified AR and VR project where people can go into an entirely similuated related,or see...   Learn More >
  • Metrics are measurable statistics that are used in digital marketing to improve performance such...   Learn More >
  • Made for Advertising Sites. Low quality websites that focus typically focus on a niche,and which...   Learn More >
  • A make good (or MG) is when a website/ad network under-delivers on an ad campaign, so provides...   Learn More >
  • An influential person on social media with less than 10,000 followers. Often thought to be more...   Learn More >
  • A microsite is a website made for a specific purpose, often by a company that already has a...   Learn More >
  • A technology company founded by Bill Gates. Microsoft makes a wide variety of the software...   Learn More >
  • Microsoft Edge is a web browser made by Microsoft that replaced Internet Explorer.
  • In digital marketing MoFu means "Middle of Funnel" and refers to content that draws people...   Learn More >
  • The minimum CPM amount you will accept for ad impressions - often an option in ad network UIs,...   Learn More >
  • A minimum guarantee, or MG, is an amount an ad network contractually agrees to pay a publisher...   Learn More >
  • What Is Mobile Advertising? Mobile Advertising refers to advertising which is built...   Learn More >
  • Moderation is the act of reviewing comments or forum posts to ensure they don’t breach rules set...   Learn More >
  • Someone who reads comments or posts on a website and decides whether or not that content is...   Learn More >
  • A modified tweet (or MT) is a form of retweet on Twitter, in which changes have been made (often...   Learn More >
  • In digital marketing MoFu means "Middle of Funnel" and refers to content that draws people...   Learn More >
  • Month-on-Month (or MoM) means comparing data from one month to the previous month. For example,...   Learn More >
  • A blogger who talks about their experiences as a mother. Successful Mummy Bloggers will often be...   Learn More >
  • If something is monetized that means that it has been set up so that money is earned from it....   Learn More >
  • What is a 300x600? The 300x600 ad unit is an IAB standard ad unit with dimensions of 300 pixels...   Learn More >
  • A metric that social networks use to describe how many people are using their site. The point of...   Learn More >
  • MRR stands for Monthly Recurring Revenue. The predictable amount of revenue a business receives...   Learn More >
  • Month-on-Month (or MoM) means comparing data from one month to the previous month. For example,...   Learn More >
  • An acronym for Month To Date. This is a way of filtering data by only considering the current...   Learn More >
  • An ad network for WordPress sites that uses ad rotation technology. They only take sites over a...   Learn More >
  • An MPU is a display ad unit that is 300 pixels wide by 250 pixels tall. It is commonly called a...   Learn More >
  • MRR stands for Monthly Recurring Revenue. The predictable amount of revenue a business receives...   Learn More >
  • A technology company founded by Bill Gates. Microsoft makes a wide variety of the software...   Learn More >
  • A modified tweet (or MT) is a form of retweet on Twitter, in which changes have been made (often...   Learn More >
  • An acronym for Month To Date. This is a way of filtering data by only considering the current...   Learn More >
  • Multiple Customer Management is the way in which ad networks can manage the Google Ad Exchange...   Learn More >
  • An ad slot that can load more than one size of advert within it.
  • Sometimes referred to as multi-channel attribution, this is a way of attributing conversions...   Learn More >
  • Testing multiple changes at once to work out which combination is better. This can be used in...   Learn More >
  • Testing multiple changes at once to work out which combination is better. This can be used in...   Learn More >

  • n

  • Native Ads are ads that are intended not to look like ads. For example, they could be an...   Learn More >
  • A search aimed at finding a specific website or webpage. While these searches generate a lot of...   Learn More >
  • New Cost Per Acquisition. The amount it costs for sales (or actions) from new customers. A...   Learn More >
  • Keywords which are targeted away from as opposed to target towards. For example, an airline...   Learn More >
  • The process of targeting an ad away from a user or piece of content. For example, an airline may...   Learn More >
  • When a reply to a comment is slightly indented or hidden under the comment it is replying to (so...   Learn More >
  • A common payment condition in online advertising, Net 60 means that you will only be paid 60...   Learn More >
  • Etiquette on the internet.
  • Net Promoter Score is a way of measuring how likely your audience is to recommend you. It...   Learn More >
  • New Cost Per Acquisition. The amount it costs for sales (or actions) from new customers. A...   Learn More >
  • A unique identifier for a digital good. NFTs utilise blockchain technology to make it possible...   Learn More >
  • What is Non-Human Traffic? Non-Human Traffic (or NHT) is a type of traffic made up of any...   Learn More >
  • A specific or specialised interest or section of the population. Websites are often spoken about...   Learn More >
  • A type of link marked so that no link equity passes from the webpage the link is on to the...   Learn More >
  • A video where an influencer promotes a bunch of different brands at once. This type of...   Learn More >
  • A unique identifier for a digital good. NFTs utilise blockchain technology to make it possible...   Learn More >
  • Non-Guaranteed Inventory is the term used when an unspecified amount of inventory is purchased....   Learn More >
  • What is Non-Human Traffic? Non-Human Traffic (or NHT) is a type of traffic made up of any...   Learn More >
  • A non-linear video ad is a video ad that is not based on simply watching a video to get the...   Learn More >
  • Non-Organic Traffic means traffic that has been paid for. This would include users on a site who...   Learn More >
  • Non-Session Data is information that cannot be gleaned from a user by their usage of a site....   Learn More >
  • In the Preparing Your Site section we told you to stick with IAB standard ads. This was because...   Learn More >
  • Net Promoter Score is a way of measuring how likely your audience is to recommend you. It...   Learn More >

  • o

  • An SEO term for things that affect where web pages rank in search engines that are not on the...   Learn More >
  • Any activity where a person or business pays to promote something online. This main three...   Learn More >
  • Now known as Digital Content Next (DCN), the OPA is a trade association of websites with a...   Learn More >
  • An SEO term for things that affect where web pages rank in search engines that are on the...   Learn More >
  • On-Page SEO means optimising what is on a webpage (including things that aren't visible - eg...   Learn More >
  • Now known as Digital Content Next (DCN), the OPA is a trade association of websites with a...   Learn More >
  • Open Rate is the percentage of people who were sent an email who opened it. It is one of the...   Learn More >
  • A way to run ads in Opera Apps,including Opera News,and the news feed in the Opera Mini broswer...   Learn More >
  • An acronym for Operating System. It can be useful to target different ads to different operating...   Learn More >
  • It is traditionally thought that an ad/marketing message needs to be seen around 5 times before...   Learn More >
  • Google Ad Manager's way of algorithmically increasing the floor price of ad inventory that it...   Learn More >
  • What does optimising mean? Optimising means making changes to improve performance. It is a...   Learn More >
  • ‘Opt-in’ or ‘Opting in’ means requiring a user to make an active, positive choice to increase...   Learn More >
  • In email marketing, an opt-out means unticking a pre-ticked box that says "I would like to...   Learn More >
  • Organic Search refers to non-paid-for traffic which comes to a website from a search engine.
  • Organic traffic means website traffic that is not paid for - ie users finding your site through...   Learn More >
  • An acronym for Operating System. It can be useful to target different ads to different operating...   Learn More >
  • It is traditionally thought that an ad/marketing message needs to be seen around 5 times before...   Learn More >
  • OTT refers to content that is streamed via streaming services.
  • Video ads on streaming devices that are added into free-to-watch streaming services. OTT Ads...   Learn More >
  • Devices that offer streaming services (such as streaming boxes, HDMI sticks, Consoles etc).
  • Outbound marketing means marketing activities where you go out and try and find customers. For...   Learn More >
  • The process of getting in touch with other websites or businesses. Seemingly simple, due to the...   Learn More >
  • When an ad delivers too many impressions/clicks/conversions etc.
  • What is an Overlay (or Floater)? An Overlay (or Floater as they are known in the US) is an IAB...   Learn More >
  • OTT refers to content that is streamed via streaming services.
  • Owned Media refers to advertising using channels an advertiser controls. This includes your own...   Learn More >

  • p

  • A type of advertising where an algorithm is used to decide which ads are placed in which...   Learn More >
  • A Google search feature that includes questions (and answers) relevant to the search used. In...   Learn More >
  • The percentage of clicks all ads on a page received (Page CTR can also be used to measure link...   Learn More >
  • The Page Experience Update was a Google algorithm update for search that rolled out in Summer...   Learn More >
  • Also known as a page view, a page impression is a digital marketing metric that counts each time...   Learn More >
  • The name of the algorithm Google uses to count links to a webpage, and judge how important those...   Learn More >
  • What does Page RPM mean? In digital marketing, the Page RPM is the amount a publisher receives...   Learn More >
  • Page Speed is how fast an individual webpage loads. It can be measured in many ways but is...   Learn More >
  • Pages Per Session is a website analytics metric which means the number average number of web...   Learn More >
  • A page view is a metric for how many times a webpage is loaded.
  • Paid Media refers to any advertising you have to pay for. This includes PPC or Display Ads,...   Learn More >
  • A post on social media (or on a blog) that was motivated by money. This can mean allowing...   Learn More >
  • What Does Paid Search Mean? Paid Search refers to ads placed in search engines above 'organic'...   Learn More >
  • Traffic which comes to a website from advertising on social networks. This term usually only...   Learn More >
  • TikTok Ads that run on TikToks Audience Network (websites that partner with TikTok and run their...   Learn More >
  • When a moderator only checks if posts or comments on a site are suitable if someone flags them....   Learn More >
  • Passives is a term used when calculating Net Promoter Score. It refers to people who have...   Learn More >
  • Pay Per Click (or PPC) is another way to say CPC (which stands for Cost Per Click). It is a type...   Learn More >
  • An acronym for Privacy and Electronic Communications Regulation, PECR is an EU regulation around...   Learn More >
  • A Google search feature that includes questions (and answers) relevant to the search used. In...   Learn More >
  • Performance advertising focuses on, unsurprisingly, the performance of a campaign - in terms of...   Learn More >
  • A performance buy is an ad buy for performance advertising purposes.
  • A Performance Campaign is an advertising campaign that focuses on, unsurprisingly, the...   Learn More >
  • Commonly referred to as PMax. A type of Google Ads campaign where everything is automatically...   Learn More >
  • A Performance Network focuses on providing masses of inventory (sometimes anonymously) with the...   Learn More >
  • A Performance Spend is an advertising campaign that focuses on, unsurprisingly, the performance...   Learn More >
  • Phishing is a type of scam through digital communication in order to obtain personal information...   Learn More >
  • PHP is a programming language used on the internet.
  • When targeting keywords in Google Ads for paid search, phrase match means inputting the keywords...   Learn More >
  • The word for a post on Pinterest.
  • Someone who posts on Pinterest.
  • Pinterest is a social network that focuses on collecting images and ideas for inspiration from...   Learn More >
  • The ad platform on Pinterest. It's pretty good.
  • A pixel is what makes up the images displayed on your computer. They are minute dots of colour,...   Learn More >
  • Placement is a generic term meaning some combination of an ad and the place it is served. It can...   Learn More >
  • A platform is a generic term that means a computer/server which does something. An Ad Platform...   Learn More >
  • Commonly referred to as PMax. A type of Google Ads campaign where everything is automatically...   Learn More >
  • A png is a type of image file (with the file extension .png). It is one of the best types of...   Learn More >
  • An audio show that is available for download or streaming.
  • Someone who makes podcasts.
  • Polite Loading is a common requisite made by websites for ads on their site meaning that ads are...   Learn More >
  • A pop-blocker is an add-on or plugin for a browser that prevents new windows from being opened...   Learn More >
  • What is a Pop-Up (or Pop-Under)? A pop-up ad comprises of a webpage that opens up in a new...   Learn More >
  • A png is a type of image file (with the file extension .png). It is one of the best types of...   Learn More >
  • Post is a generic term for anything you put on social media or a blog. It can also be used as a...   Learn More >
  • A Post-Click Conversion, or PC Conversion is when a user converts after a click. This click can...   Learn More >
  • The Post Click Window, or PC Window, is the amount of time after a user has clicked on an ad and...   Learn More >
  • A Post-Impression Conversion or PI Conversion is when a user buys a product after seeing an...   Learn More >
  • The Post Impression Window, or PI Window, is the amount of time after a user has viewed an ad...   Learn More >
  • In this case, post means "after", so Post-Moderation means moderating comments after they have...   Learn More >
  • A set of features on Facebook Ads focussed on automation. The idea is that by using all of these...   Learn More >
  • Pay Per Click (or PPC) is another way to say CPC (which stands for Cost Per Click). It is a type...   Learn More >
  • Public Relations (or PR) is the process by which a company tries to manage its image or...   Learn More >
  • Pre-game ads are usually a type of video (although occasionally an MPU) ad that comes up before...   Learn More >
  • The word "Premium" is used as a throwaway adjective used in the advertising world to imply that...   Learn More >
  • When all comments or posts on a site are checked by moderators when they are submitted, and only...   Learn More >
  • What Is A Pre-Roll? Pre-Roll is commonly used to refer to any type of video advertising. It is...   Learn More >
  • A statement sent out to the press explaining some new development. Usually used in order to...   Learn More >
  • Priority in online advertising is a setting in ad servers that is used to decide which ad gets...   Learn More >
  • A place where products are listed, such as in search results, category pages, sales pages etc....   Learn More >
  • A type of advertising where an algorithm is used to decide which ads are placed in which...   Learn More >
  • A way of block buying and selling ad space within a programmatic platform. This allows you to...   Learn More >
  • A Project Manager (or PM) makes sure that a project is planned properly and follows that plan...   Learn More >
  • Promoters is a term used when calculating Net Promoter Score. It refers to people who have...   Learn More >
  • Pronouns are the terms a person would like to be referred to by (eg he/him, she/her, they/them...   Learn More >
  • In digital marketing, PSA stands for Public Service Ad, which is an ad for a charity or other...   Learn More >
  • Public Relations (or PR) is the process by which a company tries to manage its image or...   Learn More >
  • In digital marketing, PSA stands for Public Service Ad, which is an ad for a charity or other...   Learn More >
  • A publisher of a website is the person or company responsible for the content on a website. This...   Learn More >
  • A publisher ad tag is a piece of code that publishers put directly on their site to call ad...   Learn More >
  • A Push Down is a special type of display ad that pushes the content of a webpage downwards. It...   Learn More >

  • q

  • Q1 is short for Quarter 1 and is a term used to describe the first quarter of the year, which...   Learn More >
  • Q2 is short for Quarter 2 and is a term used to describe the second quarter of the year, which...   Learn More >
  • Q3 is short for Quarter 3 and is a term used to describe the third quarter of the year, which...   Learn More >
  • Q4 is short for Quarter 4 and is a term used to describe the fourth quarter of the year, which...   Learn More >
  • Quarter-on-Quarter (or QOQ) means comparing data from one quarter to the previous quarter. A...   Learn More >
  • Queries Per Second (QPS) is the number of times a request is sent to a server per second. With...   Learn More >
  • A QR code is a set of pixels that can be read by an app, usually used to direct users to a...   Learn More >
  • A guide provided to Google's army of Search Quality Raters. Search Quality Raters are tasked...   Learn More >
  • A quote tweet is a term on Twitter for when you retweet the URL to a tweet and add a comment....   Learn More >
  • Qualified Leads are leads that are likely to become sales, as they have had some secondary test...   Learn More >
  • The process of seeing how 'good' a lead is. For example, someone may sign up for a test drive on...   Learn More >
  • Qualitative means the qualities of something that cannot be measured. For example, if you think...   Learn More >
  • A version of the Quality Score metric that Yahoo! used.
  • People hired by Google to rate the quality of search results. The purpose of this to check if...   Learn More >
  • The Quality Raters Guide is a document that provides guidelines for human evaluators who are...   Learn More >
  • A guide provided to Google's army of Search Quality Raters. Search Quality Raters are tasked...   Learn More >
  • Quality Score is a metric that Google Ads (formerly AdWords) uses to work out whether they...   Learn More >
  • Quantitative means the qualities of something that can be measured. For example, if an ad has a...   Learn More >
  • A quarter is a three month reporting period (as in a quarter of the year). There are four...   Learn More >
  • Q1 is short for Quarter 1 and is a term used to describe the first quarter of the year, which...   Learn More >
  • Q2 is short for Quarter 2 and is a term used to describe the second quarter of the year, which...   Learn More >
  • Q3 is short for Quarter 3 and is a term used to describe the third quarter of the year, which...   Learn More >
  • Q4 is short for Quarter 4 and is a term used to describe the fourth quarter of the year, which...   Learn More >
  • Quarter-on-Quarter (or QOQ) means comparing data from one quarter to the previous quarter. A...   Learn More >
  • A quartile is a statistical term that means the quarter in which something statistically...   Learn More >
  • Queries Per Second (QPS) is the number of times a request is sent to a server per second. With...   Learn More >
  • A query is any request for information. For example, a search in a search engine is a query, as...   Learn More >
  • A QR code is a set of pixels that can be read by an app, usually used to direct users to a...   Learn More >
  • Founded in 2009, Quora is a social network based around knowledge. Users of the site may post...   Learn More >
  • A quote tweet is a term on Twitter for when you retweet the URL to a tweet and add a comment....   Learn More >

  • r

  • A machine learning algorithm used by Google to improve search results.
  • Reach is a metric (most commonly used in social media) referring to the number of users who saw...   Learn More >
  • When something occurs in Real-Time, that means it is actually occurring at the speed of life, as...   Learn More >
  • RTB stands for Real-Time Bidding. It's a system where publishers set the minimum CPM they...   Learn More >
  • RTB Platform is short for Real-Time Bidding Platform and is a type of company that uses...   Learn More >
  • Recency is a metric that refers to how long it's been since a user has done something, and is...   Learn More >
  • Launched in 2005, Reddit is one of the top ten largest social networks in the world. Reddit is...   Learn More >
  • Someone who uses the website Reddit (as a registered user).
  • Reddit's version of Clubhouse. A voice chat function that can be opened in a sub.
  • Instagram's version of TikTok Duets. You can record a reel that is a response to someone else's...   Learn More >
  • Referral Traffic is traffic from a link on another website (not including search or social media...   Learn More >
  • A referrer means a site or service which has a link to your site. Can be used as a dimension in...   Learn More >
  • Instagram's version of reposting or sharing.
  • Remnant Inventory is the unsold inventory after Brand or Performance networks have been exhausted.
  • A type of Ad Network which is used to monetize inventory that remains unsold. These types of...   Learn More >
  • The equivalent of a share on Pinterest - when you pin something to your profile/board which...   Learn More >
  • What is a Reskin? A reskin is a branded image that replaces the background of a website. It...   Learn More >
  • What is a Response Rate? Response Rate is a term often used for surveys and email marketing but...   Learn More >
  • A type of text ad in Google Ads where you can add multiple different headlines and descriptions,...   Learn More >
  • A responsive ad unit changes size to fit the space it is given. This is especially useful when a...   Learn More >
  • RoW means Rest of World in online advertising and is shorthand for when ads are being...   Learn More >
  • In Google Analytics Internal Search report, this is how many times someone viewed a search...   Learn More >
  • Ads which are shown people who have taken some action before. For example visitors to a webpage...   Learn More >
  • What is ROAS? Return On Ad Spend (ROAS) is a metric used in online advertising to calculate how...   Learn More >
  • What is an ROI? ROI stands for Return on Investment and means the amount of money you get back...   Learn More >
  • RT stands for 'retweet' in social media. A retweet on Twitter is when a user posts something...   Learn More >
  • The total amount of money taken in by a person or company, before any expenses (such as taxes...   Learn More >
  • What does RPM mean? In digital marketing, the RPM price means that every time something...   Learn More >
  • What does Page RPM mean? In digital marketing, the Page RPM is the amount a publisher receives...   Learn More >
  • When using an Ad Network, the income from advertising will be split between the Ad Network and...   Learn More >
  • Revue was launched in 2015 and bought by Twitter in 2021. It is essentially Twitter's version of...   Learn More >
  • An acronym standing for Request For Proposal. This is what is put out when an organisation is...   Learn More >
  • Rich Media just means ads that are more than just simple images, or animated gifs. Occasionally...   Learn More >
  • The server from which the ad gets send to the ad server.
  • An acronym standing for Retargeting List for Search Ads. It is a feature in Google Ads to target...   Learn More >
  • Rich Media just means ads that are more than just simple images, or animated gifs. Occasionally...   Learn More >
  • This is where all ads on a page are sold together to one advertiser. The ads must deliver...   Learn More >
  • What is ROAS? Return On Ad Spend (ROAS) is a metric used in online advertising to calculate how...   Learn More >
  • RoC is short for Run of Channel, which means when a set of ads are booked to run anywhere within...   Learn More >
  • What is an ROI? ROI stands for Return on Investment and means the amount of money you get back...   Learn More >
  • A role-based address is an email address that uses a job title rather than the name of an...   Learn More >
  • RoN is short for Run of Network, and means when a set of ads are booked with an Advertising...   Learn More >
  • RoS is short for Run of Site and means when a set of ads are booked to run anywhere on a site.
  • RoW means Rest of World in online advertising and is shorthand for when ads are being...   Learn More >
  • What does RPM mean? In digital marketing, the RPM price means that every time something...   Learn More >
  • What is a Response Rate? Response Rate is a term often used for surveys and email marketing but...   Learn More >
  • RT stands for 'retweet' in social media. A retweet on Twitter is when a user posts something...   Learn More >
  • RTB stands for Real-Time Bidding. It's a system where publishers set the minimum CPM they...   Learn More >
  • RTB Platform is short for Real-Time Bidding Platform and is a type of company that uses...   Learn More >
  • RoC is short for Run of Channel, which means when a set of ads are booked to run anywhere within...   Learn More >
  • RoN is short for Run of Network, and means when a set of ads are booked with an Advertising...   Learn More >
  • RoS is short for Run of Site and means when a set of ads are booked to run anywhere on a site.

  • s

  • A business model where users are charged a subscription fee for using software as opposed to a...   Learn More >
  • Safari is a web browser made by Apple. It comes bundled with many Apple devices, however is not...   Learn More >
  • A sales confirmation page is a webpage that confirms a purchase has been made online. It appears...   Learn More >
  • In digital marketing, a salesperson is someone whose job is to sell advertising space or...   Learn More >
  • An excellently named SEO tool that scans websites for SEO related issues. It's the best.
  • When scrollbars are made to behave differently than usual (for example stopping at a point and...   Learn More >
  • SEA is a rarely used acronym that stands for Search Engine Advertising. It is generally referred...   Learn More >
  • A search engine is a website that attempts to index all websites and then allows users to search...   Learn More >
  • SEA is a rarely used acronym that stands for Search Engine Advertising. It is generally referred...   Learn More >
  • Search Engine Marketing (or SEM) is a type of marketing where you focus on improving the...   Learn More >
  • SEO stands for Search Engine Optimisation and is the process of improving where your webpages...   Learn More >
  • SERP stands for Search Engine Results Page. A SERP is a webpage loaded by a search engine in...   Learn More >
  • In Google Analytics Internal Search report, this is the percent of sessions where someone left...   Learn More >
  • The actual words used in a search engine by a user. Contrasts to keywords, which are groups of...   Learn More >
  • A report in Paid Search platforms which tells you the actual search terms which your ads showed...   Learn More >
  • Search Ranking refers to how high up in search results a website appears for a certain term on...   Learn More >
  • In Google Analytics Internal Search report, this is the percentage of searches where someone...   Learn More >
  • When the winner of an auction pays 1 penny more than second place. This ensures the lowest price...   Learn More >
  • Segmentation can take place in any form of digital marketing, and simply involves breaking...   Learn More >
  • Search Engine Marketing (or SEM) is a type of marketing where you focus on improving the...   Learn More >
  • A feeling of opinion on something. Sentiment analysis is often used wherever there are comments...   Learn More >
  • SEO stands for Search Engine Optimisation and is the process of improving where your webpages...   Learn More >
  • SERP stands for Search Engine Results Page. A SERP is a webpage loaded by a search engine in...   Learn More >
  • SERPs Domination is when a single website is returned for all the results on the first page for...   Learn More >
  • Serve in online advertising means delivering an ad (ie "there were 30 million ads served last...   Learn More >
  • A server is a central computer that stores and delivers information to other computers.
  • When an ad-supported streaming service inserts ads before sending the stream to a device. This...   Learn More >
  • A session is from when a user logs on to a website to when they leave. It is a metric used by...   Learn More >
  • Session Duration is a website analytics metric that means how long on average a user spends on a...   Learn More >
  • Sharing is a term mostly used in social media that is a softer way to talk about posting...   Learn More >
  • Share of Voice (or SOV) is a metric used to show what percentage of marketing messages on a...   Learn More >
  • A popular and powerful eCommerce platform for people to set up their own online shops.
  • Showrooming is the opposite of webrooming. It means looking in a physical shop for an item to...   Learn More >
  • A job on the side of your main job. During the pandemic, these became especially commonplace,...   Learn More >
  • AKA SKAGs. An Ad Group on a paid search platform which only targets a single exact match...   Learn More >
  • An Opt-In which only has one step. For example, entering an email address into a box and then...   Learn More >
  • A sitemap is a list of all the web pages on a site, arranged in a useful manner.
  • A general term for the speed at which a site loads. Site speed can be broken down into multiple...   Learn More >
  • AKA SKAGs. An Ad Group on a paid search platform which only targets a single exact match...   Learn More >
  • Skippable in online advertising refers to ads (usually video ads) that do not have to be watched...   Learn More >
  • What is a 160x600? The 160x600 ad size is an IAB standard ad unit with dimensions of 160 pixels...   Learn More >
  • An instant messenger tool used by companies. Sometimes referred to as a Social Network.
  • Social Media refers to websites entirely made up of user-generated content, in which users can...   Learn More >
  • AKA SME (Small To Medium Enterprise) or SMB (Small to Medium Business). Official definitions...   Learn More >
  • Social Media Marketing (or SMM) is the blanket term for any type of marketing using social...   Learn More >
  • Social Media Optimisation (or SMO) refers to any activity which is aimed at improving results...   Learn More >
  • The central concept is Snapchat is that messages shared are only temporary. All messages delete...   Learn More >
  • A place on Snapchat where users of the platform can save snaps for later. Memories are only...   Learn More >
  • A place on Snapchat to curate snaps from the past 24 hours into a publicly viewable set. These...   Learn More >
  • The process of monitoring social channels for people talking about your brand or things related...   Learn More >
  • Social Media refers to websites entirely made up of user-generated content, in which users can...   Learn More >
  • Social Media Marketing (or SMM) is the blanket term for any type of marketing using social...   Learn More >
  • Social Media Optimisation (or SMO) refers to any activity which is aimed at improving results...   Learn More >
  • What is a Social Media Scheduler? A Social Media Scheduler is a tool used to plan social...   Learn More >
  • When someone is banned from social media. Social media suspensions usually have a specific...   Learn More >
  • A way of expressing that people like/agree with an action, often by using usage stats. For...   Learn More >
  • In Email Marketing, Soft-Bounces refer to what are usually temporary issues – the recipient...   Learn More >
  • A business model where users are charged a subscription fee for using software as opposed to a...   Learn More >
  • Short for Social, Local, Mobile, SoLoMo is a marketing mindset that seeks to integrate three...   Learn More >
  • Share of Voice (or SOV) is a metric used to show what percentage of marketing messages on a...   Learn More >
  • SP stands for Sponsored Post and means a social media post has been paid for by an advertiser....   Learn More >
  • Spam refers to unsolicited emails but also can be used to describe emails that use deceptive...   Learn More >
  • A way of boosting organic posts on TikTok. It differs from TikTok Promote (or Facebook Boost) in...   Learn More >
  • A spider is a type of bot deployed by search engines that crawls websites to index their...   Learn More >
  • A way of testing whether one thing is better than another. For example, you could split test two...   Learn More >
  • SP stands for Sponsored Post and means a social media post has been paid for by an advertiser....   Learn More >
  • What is a Sponsorship? In online advertising, a sponsorship is where an advertiser pays to have...   Learn More >
  • A popular and powerful social media management tool that allows users to manage their social...   Learn More >
  • A report in Paid Search platforms which tells you the actual search terms which your ads showed...   Learn More >
  • A website builder.
  • When an ad-supported streaming service inserts ads before sending the stream to a device. This...   Learn More >
  • An SSL Certificate is a digital key that creates a secure connection between a website and a...   Learn More >
  • SSP stands for Supply Side Platform and is a type of RTB Ad Network in which publishers place...   Learn More >
  • The Online Advertising Guide recommends you use IAB standard ads, as it makes the whole ad...   Learn More >
  • Statusbrew is a social media scheduling tool. We highly recommend it - read more about why here >   Learn More >
  • A blockchain based social network that pays users for their content using the STEEM cryptocurrency.
  • A business listing on a directory. Important for SEO.
  • A Style Guide is a manual that specifies the house style of a business. It typically includes...   Learn More >
  • A subdomain is part of a larger domain, usually separated by a dot and at the beginning of a...   Learn More >
  • This is the name for a person or group of people who have voluntarily decided to become notified...   Learn More >
  • Subscription Video On Demand (eg Netflix, Disney+ etc). These are streaming services which don't...   Learn More >
  • A subscription newsletter platform.
  • A tweet that refers to someone without mentioning them directly (often as a way to mock...   Learn More >
  • A service from Twitter where people can Super Follow an account. Super Following an account...   Learn More >
  • SSP stands for Supply Side Platform and is a type of RTB Ad Network in which publishers place...   Learn More >
  • Marketing that collects and uses a surprising amount of data to target people. A terrifying and...   Learn More >
  • Subscription Video On Demand (eg Netflix, Disney+ etc). These are streaming services which don't...   Learn More >
  • A file that marketers keep with inspiration in it - ads and ideas that they have liked in the past.
  • An acronym standing for Strengths, Weaknesses, Opportunities, Threats. SWOT is used to start...   Learn More >

  • t

  • A TIFF is a type of image file (.TIFF is the file extension). TIFF stands for Tagged Image File...   Learn More >
  • Transparency & Consent Framework. A way to gather consent from users to be shown online...   Learn More >
  • A secure messaging app that lets you set messages to delete themselves (like Snapchat)....   Learn More >
  • ? means change or difference,and is used in digital marketing to discuss either the rate of...   Learn More >
  • JICWEBS stands for "The Joint Industry Committee for Web Standards" and was a regulatory body...   Learn More >
  • Content on a website that has little to no value to a user. This is generally thought of as very...   Learn More >
  • A third-party ad server is a company that hosts ads on behalf of advertisers and manages the...   Learn More >
  • Cookies that are dropped onto a person's computer when visiting a website that are not from the...   Learn More >
  • A small picture (often auto-generated from a larger version of the picture) that goes alongside...   Learn More >
  • A TIFF is a type of image file (.TIFF is the file extension). TIFF stands for Tagged Image File...   Learn More >
  • A high concept social network, where users can post 15 seconds videos with a song or audio clip...   Learn More >
  • The ad platform on TikTok. It can be found here.   Calculate the CPM of TikTok ad campaigns...   Learn More >
  • The network of sites that run TikTok ads on them (not including TikTok itself).
  • A way to pay to show posts on TikTok to more users. As with Facebook Boost, there are almost...   Learn More >
  • Influencers with over 100,000 followers can enrol in TikTok Pulse for an ad rev share of...   Learn More >
  • A way to apply for jobs through TikTok using a short video CV.
  • A tile is a common term for a square ad. It usually refers to a 125 pixels (wide) by 125 pixels...   Learn More >
  • In Google Analytics Internal Search report, the amount of time a user spends on the site after a...   Learn More >
  • A timeline in social media refers to a type of feed where all posts are listed in reverse...   Learn More >
  • A measurement of how long it takes for a webpage to become interactive after it starts to load....   Learn More >
  • A non-profit organisation devoted to protecting consumers against false or deceptive...   Learn More >
  • A way to pay content creators. This functionality is implemented in different ways on different...   Learn More >
  • The title of webpage. This is what search engines typically use as the link to the page on their...   Learn More >
  • TLD stands for Top-Level Domain. Top-Level Domain refers to the most important part (rightmost)...   Learn More >
  • In digital marketing, ToFu means "Top of Funnel" and refers to the first real contact someone...   Learn More >
  • A group of related topics. A tactic in SEO is to find a target topic to create content about,and...   Learn More >
  • A Google initiative that aims to make behavioural targeting transparent. Sites/advertisers...   Learn More >
  • TLD stands for Top-Level Domain. Top-Level Domain refers to the most important part (rightmost)...   Learn More >
  • In digital marketing, ToFu means "Top of Funnel" and refers to the first real contact someone...   Learn More >
  • A type of TikTok ad which appears at the top of the "For You" page. This is TikToks version of...   Learn More >
  • In Google Analytics Internal Search report, Total Unique Searches is a count of the number of...   Learn More >
  • A hyperlink that is designed to be easily trackable, often by adding UTM parameters, or else by...   Learn More >
  • Traffic in online advertising is a catch-all term for visitors to a site (the online equivalent...   Learn More >
  • Trafficking in online advertising is the process of uploading, troubleshooting, managing,...   Learn More >
  • Transparency & Consent Framework. A way to gather consent from users to be shown online...   Learn More >
  • A “trigger warning” (often abbreviated to TW) is a notice at the start of a piece of content...   Learn More >
  • An online travel company that features user-generated content (which is why it is sometimes...   Learn More >
  • The process of systematically testing for, finding and fixing problems (such as broken ads,...   Learn More >
  • A YouTube ad format where advertisers only pay when a certain amount of the ad is watched. The...   Learn More >
  • A non-profit organisation devoted to protecting consumers against false or deceptive...   Learn More >
  • A measurement of how long it takes for a webpage to become interactive after it starts to load....   Learn More >
  • Tumblr is a multimedia social network owned by Automattic (who bought it from Verizon). Founded...   Learn More >
  • A way to pay to boost posts on Tumblr to random users (with no ability to target ads...   Learn More >
  • A “trigger warning” (often abbreviated to TW) is a notice at the start of a piece of content...   Learn More >
  • A tweet is a post on Twitter. They are limited to 140 characters, with the intention being that...   Learn More >
  • A social media scheduling tool.
  • A streaming social network type service, where users film themselves playing video games and...   Learn More >
  • What is Twitter? Twitter is a social media platform that is based around conversation topics...   Learn More >
  • A subscription version of Twitter which has extra features such as an Undo button.
  • A feature from Twitter where people can build a list of 'trusted friends',and then create tweets...   Learn More >
  • Twitter Engagement Rate is the number of times a tweet was loaded into someone's feed, divided...   Learn More >
  • Launched in late 2020 but turned off in August 2021, Fleets were Twitter's version of the...   Learn More >
  • Twitter's built-in social media management platform.
  • Twitter Spaces is a live audio space that users can launch to talk to other people. It was...   Learn More >
  • A method that Google uses to prevent click fraud. If Google suspects that clicks on display ads...   Learn More >

  • u

  • UGC (or User Generated Content) means any content generated by the users of a site as opposed to...   Learn More >
  • UI stands for User Interface and just means the webpage you can login to edit your settings for...   Learn More >
  • When an ad campaign does not fulfil the specified amount of impressions/clicks/conversions etc.
  • The web address of a website or webpage. For example, the address of this website is...   Learn More >
  • An acronym standing for Unique Selling Point. This is a concept based around how a...   Learn More >
  • A person using a computer. Different to a User in that the term “Unique Users” only includes...   Learn More >
  • Moderation is the act of reviewing comments or forum posts to ensure they don't breach rules set...   Learn More >
  • If something is unmonetized that means that it has not been set up so that money is earned from...   Learn More >
  • If something is unoptimized, it has not had any efforts put in to improve its performance.
  • An unqualified lead is one that has been gathered, but no further testing has been done to...   Learn More >
  • Unskippable in online advertising refers to ads (usually video ads) that have to be watched by a...   Learn More >
  • A mention of a website or business which doesn't provide useful details (such as the URL,...   Learn More >
  • When someone unsubscribes from something, it means they have decided they no longer want to...   Learn More >
  • All email marketing is required to have a working Unsubscribe link contained within it. An...   Learn More >
  • In email marketing, the unsubscribe rate means the percentage of your users who are choosing to...   Learn More >
  • An Upweight in online advertising is a term to do with optimising ad campaigns. It means when a...   Learn More >
  • UTM parameters are 5 tracking parameters you can add to the end of a URL which can be read by...   Learn More >
  • The web address of a website or webpage. For example, the address of this website is...   Learn More >
  • A user is the analytics term for a person using a computer. Different to a Unique User in...   Learn More >
  • A user base is a group of users who frequently use a site, as opposed to visiting just one time.
  • UX is an abbreviation for User Experience, which means how easy and pleasing it is for a person...   Learn More >
  • User experience testing is the process of making sure that users have the best experience...   Learn More >
  • UGC (or User Generated Content) means any content generated by the users of a site as opposed to...   Learn More >
  • A user interaction is often what advertisers are interested in gaining from their adverts. What...   Learn More >
  • UI stands for User Interface and just means the webpage you can login to edit your settings for...   Learn More >
  • User Journey means the actions a user takes and the pages a user will pass through on a site...   Learn More >
  • An acronym standing for Unique Selling Point. This is a concept based around how a...   Learn More >
  • UTM parameters are 5 tracking parameters you can add to the end of a URL which can be read by...   Learn More >
  • UX is an abbreviation for User Experience, which means how easy and pleasing it is for a person...   Learn More >

  • v

  • Value Add refers to the actual impressions given as free to an advertiser.
  • What Does VfM Mean? If you are unable to track conversions for your ad campaign, there is a...   Learn More >
  • VAST is the equivalent of IAB Standard Ad sizes for Video Advertising, meaning that an...   Learn More >
  • In Facebook Ad's own type of ad auction,the winning advertiser pays the amount bid by the...   Learn More >
  • A verified badge is a way that Twitter identifies accounts as being owned by who says owns...   Learn More >
  • A Vertical Unit is an informal way of talking about any ad size which is taller than it is wide...   Learn More >
  • What Does VfM Mean? If you are unable to track conversions for your ad campaign, there is a...   Learn More >
  • What is a Viewable Impression? A Viewable Impression (or VI) means an ad impression that...   Learn More >
  • VAST is the equivalent of IAB Standard Ad sizes for Video Advertising, meaning that an...   Learn More >
  • A video ad is an ad using a video to advertise a product or service. They are generally much...   Learn More >
  • A Video MPU is an MPU ad that contains a video in it.   7 Ideas & Facts About Video MPUs ...   Learn More >
  • A Video Network is a platform which delivers Videos. This can also be applied to a platform...   Learn More >
  • Viewability in online advertising is the measure of whether an ad has been seen or not, and...   Learn More >
  • What is a Viewability Rate? Viewability Rate is the percentage of ads that are actually seen by...   Learn More >
  • What is a Viewable Impression? A Viewable Impression (or VI) means an ad impression that...   Learn More >
  • View-Through refers to seeing an ad all the way through. It originally only referred to video...   Learn More >
  • A View-Through Conversion is another way of describing a post-impression conversion - a...   Learn More >
  • View-Through Conversion Rate is the percentage of people who saw an ad all the way through (but...   Learn More >
  • What does View-Through Rate mean? The View-Through Rate (or VTR) of an ad is the percentage of...   Learn More >
  • A piece of content that is shared a lot by individuals (without payment) in a short period of...   Learn More >
  • Viral Marketing is where someone creates content so interesting that people share it widely for...   Learn More >
  • A Viral Video means a video which people share with each other at a high rate. Video Ads that...   Learn More >
  • A video blog.
  • A video blogger.
  • When a search is made vocally as opposed to through text. This can occur on either voice-only...   Learn More >
  • What is a Viewability Rate? Viewability Rate is the percentage of ads that are actually seen by...   Learn More >
  • What does View-Through Rate mean? The View-Through Rate (or VTR) of an ad is the percentage of...   Learn More >

  • w

  • W3C is the World Wide Web Consortium, which is the main international standards organisation for...   Learn More >
  • Wait Marketing is the process of advertising to people while they are waiting. In Online...   Learn More >
  • A moderated marketplace, such as Google Play or Apples App Store.
  • The order in which the Ad Networks are used is often referred to as "The Waterfall" as in "that...   Learn More >
  • A way of judging whether a website has been developed so that people with disabilities can use it.
  • A Web App is a website which functions like a program (such as Netflix for example).
  • A webcast is a broadcast on the internet.
  • Web Design is the process of deciding what a website (or any thing that is put on the internet)...   Learn More >
  • A Web Designer is someone who designs websites (and anything that goes on the internet really)....   Learn More >
  • An online seminar. These are growing in prominence.
  • An individual page on a website.
  • Webrooming is when you research a product online, but then buy it in a physical shop at a later...   Learn More >
  • A new metric added to GA4 which is the opposite of bounce rate. Instead of measuring the...   Learn More >
  • A Chinese social media platform, that includes a payment platform. It is so popular than many...   Learn More >
  • Week-on-Week (or WoW) means comparing data from one week to the previous week. For example, you...   Learn More >
  • An acronym standing for Week To Date. Used in analytics, this is a way of filtering results by...   Learn More >
  • An initial email to someone who has joined any type of email list (eg because they've signed up...   Learn More >
  • A secure instant messenger owned by Facebook. Groups can be made within WhatsApp to communicate...   Learn More >
  • Pronounced whizzy-wig, this acronym stands for What You See Is What You Get. It refers to a...   Learn More >
  • In online advertising, White Hat refers to practices which are above board or "good". For...   Learn More >
  • A Whitelist is a list of things that are not banned or blocked. For example Ad Blockers...   Learn More >
  • A website builder.
  • Word Of Mouth (or WOM) in marketing means when people tell each other about a product/company...   Learn More >
  • Word Of Mouth (or WOM) in marketing means when people tell each other about a product/company...   Learn More >
  • WordPress is one of the most popular content management systems for websites. It is reported to...   Learn More >
  • Stands for world wide web in case you were wondering.
  • W3C is the World Wide Web Consortium, which is the main international standards organisation for...   Learn More >
  • Week-on-Week (or WoW) means comparing data from one week to the previous week. For example, you...   Learn More >
  • WordPress is one of the most popular content management systems for websites. It is reported to...   Learn More >
  • An acronym standing for Week To Date. Used in analytics, this is a way of filtering results by...   Learn More >
  • Stands for world wide web in case you were wondering.
  • Pronounced whizzy-wig, this acronym stands for What You See Is What You Get. It refers to a...   Learn More >

  • x

  • An XML Sitemap is a file that lists all of a sites URLs so that Search Engines can properly...   Learn More >

  • y

  • One of the oldest search engines.
  • The Yahoo! Bing Network is an Ad Platform joint venture from Yahoo! and Bing and is a way to...   Learn More >
  • Microsoft's answer to Twitter & Slack. Generally used internally on companies intranet for staff...   Learn More >
  • Year-on-Year (or YoY) means comparing data from a date range in one year to the same date range...   Learn More >
  • Year To Date (or YTD) means everything that has happened in this year up until today. It is...   Learn More >
  • Yield in online advertising is a generic metric term. It kind of means "the amount you got out...   Learn More >
  • Yield management refers to attempting to improve the yield of something. It can be a full time...   Learn More >
  • An acronym for Your Money or Your Life, which encompasses all websites which give health or...   Learn More >
  • Yoast is the most popular SEO plugin for WordPress.
  • YouTube is a video network owned by Google. It runs the most VOD ads of any video network, and...   Learn More >
  • A user of the website YouTube as a creator - by uploading/managing videos, creating videos, or...   Learn More >
  • Year-on-Year (or YoY) means comparing data from a date range in one year to the same date range...   Learn More >
  • YouTube is a video network owned by Google. It runs the most VOD ads of any video network, and...   Learn More >
  • Year To Date (or YTD) means everything that has happened in this year up until today. It is...   Learn More >

  • z

  • A company with a set of tools which link different platforms to make them easier to use (for...   Learn More >
  • Searches on Google where the user does not leave properties owned by Google. For example, a...   Learn More >
  • The Z-Index is a CSS property that defines the order in which items on a webpage are shown - if...   Learn More >
  • A zombie cookie is a cookie which won't die. Most cookies are automatically deleted by browsers...   Learn More >